4. What services are out there?

5. The first step in a successful SEO campaign is a programme of detailed keyword research. Google Keyword Tool Google insights Tool Be wary of selecting ‘industry terms’ as opposed to ‘customer terms’ Understand your target market

6. Title Tag Meta Description H1, H2 & H3 Quality Optimised Content Placement/Prominence Internal Link Structure Page Load Speed URL Structure Site Architecture

7. Client Example:

9. Link Interpreted as Vote Reciprocal Links Volume of Links Quality of Links

13. URL – keyword or not keyword Domain age and trust metrics Hosting location Page load speed Social media signals Google Shopping / Local Google Analytics

14. About MediaworksGo to mediaworks.co.ukSEO Solutions

15. Steven Parker Mediaworks Online Marketing Email: steven.parker@mediaworks.co.uk LinkedIn: www.linkedin.com/in/stevenparkerseo Twitter: @stevenparkerseo Phone: 0191 497 78 20 Website: www.mediaworks.co.uk