1. For audio, please dial 866.740.1260 (access code: 3979111) *6 to mute your line/ *7 to un-mute Twitter: #ntenlearn

2. A little housekeeping: The webinar will be recorded. A link to the recording and the slides from today’s presentation will be emailed to you later today. Phones will be muted.

3. Stay engaged! Please ask questions and comment by: Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone. If the is a pause for open Q/A, you can ask a question by un-muting (*7) when there. Remember say your name first and to re-mute by pushing *6 when you’re done. Click on the ‘Raise Hand’ to ask a question during an open Q/A period.

4. Intro to Google Analytics Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/)

5. In the beginning… Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/)

6. In the beginning…

7. Key Terms Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) Bounce Rate Exit Page GoalKPI

8. Bounce Rate Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) Bounce rate is the percentage of visitors who come into your site (on any page), decide it’s not what they’re looking for, say “ehn”, and leave without visiting another page.

9. Exit Rate Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) Exit rate is the percentage of visitors who leave your site from a specific page. They may or may not have viewed other pages on your site beforehand.

10. Goal Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) A “goal” in Google Analytics is the measurement of a specified action you want your site visitors to take. You have to set up your goals before they are tracked.

11. KPI Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) KPIs are “Key Performance Indicators”. You decide what your KPIs should be (and you can set up goals to help track them) within your organization’s strategic framework.

12. So what should my KPIs be? Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/)

13. And on to the live demo… Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/) Look at changes over time. Track inbound links. Set up a goal. Find your worst performing pages. Look at changes over time. Track inbound links. Set up a goal. Find your worst performing pages. What we’ll cover:

14. Questions? Flickr: Stefan (http://www.flickr.com/photos/st3f4n/sets/72157616350171741/)

15. How you can build on what you’ve learned today... Flickr: rhitee

16. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We’re A Community Transforming Technology Into Social Change

17. NTEN: A Community Transforming Technology Into Social Change 3,000 Members (Individuals and Orgs) 11,000+ Individuals represented 50,000+ Community Participants NTEN: Connect. Learn. Change the World! http://nten.org

18.  Free and Discounted Online Sessions (like this one)  Free reports and benchmarks  Connect with peers and experts working on nonprofit technology issues  Stay up-to-date on the tools and strategies that will help you do your job, and help your org achieve its mission! Members of MCN: Free Introductory Membership and Discounted Renewals! For yourself and everyone on your staff.

19. Connect with us! Amy Sample Ward NTEN, Membership Director amy@nten.org Brett Meyer NTEN, Communications Director brett@nten.org