1. From “Likes” to Social Influence: How To Drive Action Andrew Grill, CEO Kred.com @andrewgrill

2. Social media is just like real life!

4. What is influence? “Influence is the ability to cause desirable and measurable actions and outcomes.” – Brian Solis

5. “Influence is the ability to inspire action and is the measure of what others do because of you.” http://lc.tl/kr

6. Every voice is important. Our main Influencers are everyday people and networks of friends. Events like B2B Huddle bring together communities formed around interests and affiliations. We all have Influence somewhere

9. I’ve been influenced recently

10. Oct 29, 2011

11. #QantasLuxury http://lc.tl/ql November 22, 2011

19. http://lc.tl/leaders

20. Harnessing positive influence

24. http://lc.tl/mh

25. 1.Authenticity 2.Likeability 3.Consistency 4.Scarcity 5.Social Proof 6.Reciprocity 7.Content The New Rules of Online Influence @MarkWSchaefer http://lc.tl/roi

26. 26 #smwb2b leaderboard – local influence http://lc.tl/smwb2b

27. So why do I need to worry about influencers?

28. The Consumer decision journey - old June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj The consumer decision journey - old

29. The loyalty loop exists as a result of the social channel June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj The consumer decision journey - new

30. How do you measure influence?

31. The influence score

32. Are your followers fake? http://lc.tl/fake

33. What is Kred? Kred is Measurable Influence based on two metrics 33 Influence Ability to inspire action: Retweets, Replies, New follows. Outreach Generosity, rewards actions, interacts with others, spreads content.

35. Influencer Marketing Best Practice

36. Best Practices It takes time – invest in an influencer marketing strategy Link your CRM to influence scores Employ people who “get” social The person with the highest score may not be the best fit for your brand Transparency – do you understand how the influencer score is calculated? Measure everything! http://lc.tl/kredcrm

37. Finding the influencers Once we have found them what next? How do we engage them? How do we keep them interested? How do we reward them?

39. Influence + CRM

40. Andrew Grill andrew@kred.com 0788 198 6694 @andrewgrill #smwb2b Leaderboard http://lc.tl/smwb2b