1. Going Beyond the Logo: Using Non-Profits as a PR Platform Samantha Swaim, owner Samantha Swaim Fundraising LLC

2. Introduction  Samantha Swaim Fundraising  Learn how to engage employees in their community through non-profit partnerships  Learn how to build brand loyalty through non- profit partnerships  Learn how to use non-profit events as a PR platform for any business  Learn how to increase ROI through non-profit partnerships Objectives

3. Why vs. What Simon Sinek’s Golden Circle www.startwithwhy.com Neo Cortex -Rational -Analytical -Language Center Limbic Brain -Feelings -Decision Making

4. How do you select the non-profits you want to partner with?

5. Non-Profit Selection  Social responsibility  Target markets/audiences  Increase in growth/profit/reputation because of a successful non-profit partnership  Build them into your brand identity  Event sponsorship

6. Non-Profit Selection  Case Study Morel Ink Political Campaigns

7. Non-Profit Events

8. Why Non-Profit Events?  Customization  Non-profits can be flexible in hearing what you need and working with you to achieve those goals  Additional benefits of partnership

9. Why Non-Profit Events?  Long-term partnerships  Visibility  Multiple Events can yield a deeper relationship  Target Audience

10. Why Non-Profit Events?  Media attention around events  Tell a different story: community partnership  Social Media Ties / Cross Promotion

11. Why Non-Profit Events?  New customers (or maybe even your core customers) believe in corporate responsibility and want to know you’re giving back  The non-profit’s ROI  As a result of your partnership you help the non-profit’s numbers increase

12. Why Non-Profit Events?  Visibility opportunities  Pens, VIP bags, logos, presence at registration  Executive networking and connection  Business leaders able to connect as a result of attendance/participation in events

13. Why Non-Profit Events?  Case Study Absolute Vodka LGBTQ Demographic

15. Events as a Means to Augment Staff Development  Employee engagement  Event committees  Leadership opportunities  Creating partnerships with like-minded corporations  Volunteering onsite

16. Events as Strategic Development  Ability to have a seat at the table for long-term event development  Your name  Your input  Your stamp on the future direction of the event

17. Events as Strategic Development  Case Study Regence Blue Cross Blue Shield American Heart Association

19. Getting Creative About Your Sponsorship  In-kind:  printing, media, supplies  Skilled expertise  graphic designer, bookkeeper, PR and marketing

20. Beyond the logo

23. Highlight Your Work with Non- Profits to Build Your Image  Increases your reach  Humanizes your business and aligns you with a cause  Creates a reputation for your business as a community partner

24. Questions