1. Strategic Innovation: How Association Leaders can Leverage the Cloud, Mobile Applications and Social Media Andy Steggles President & Chief Social Strategist Higher Logic

2. WELCOME! Andy Steggles President & Chief Social Strategist Higher Logic http://www.higherlogic.com/andysteggles 2

3. About Higher Logic Founded in 2007 50 Full Time Employees 400+ Corporate Clients/Organizations 50,000 Websites 200,000 Communities 15 Million Users 30 to 40 Million emails Per Month Global (over 50 countries) Core Focus Areas: – Associations, Non-Profits, Alumni Groups, User Groups 3

4. Agenda Personal vs. Business Social The Social Quadrants Social Examples The Cloud Mobile 4

5. SPEED OF TECHNOLOGY ADOPTION 5

6. THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 6

7. EVOLUTION OF PERSONAL SOCIAL NETWORKING 7

8. BUSINESS SOCIAL NETWORKING 8

9. 9 Social “Reach” Comparison BUSINESSPERSONAL 9

10. PUBLIC SOCIAL NETWORKS 10

11. Social Governance Social Media Policy Organizational Brand Cohesive Strategy – Mission and Vision Focused Don’t post anything you don’t want the world to see… 11

12. SOCIAL CRM 12

13. SOCIAL SOFTWARE IN THE WORKPLACE 13

14. EXTERNALLY FACING SOCIAL SOFTWARE 14

15. SOCIAL BUSINESS 15

16. Private Social Examples 16

17. Goal: Improved Blended Learning Attendee Experience 17

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21. Goal: #1 Expanded Value for Their Webinars

22. Webinar Community Success Metrics 22

23. Goal: Chapter Support and Branding / Centralized Event Management

25. Goal: International Growth

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30. Goal: International Growth

31. Greater Value Success Metrics (after 1 month) 31

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34. Goal: Address Demographic Imbalance

35. Goal: Expand Volunteer Participation

37. Goal: ASAE Improve Listservs

38. Success Metrics 38

39. Goal: Advocacy

40. Goal: Improve Industry Awareness

41. Success Metrics Open vs. Closed (or Hybrid) 41

42. Goals: Member Recognition

43. MEASURING AND RECOGNIZING Recognition…

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45. Other Goals Next Generation Speaker Bureau Expand Micro-Volunteer System (re. airline rewards system) Publishing… Journals? 45

46. The CLOUD 46

47. Evolution of the Cloud 2008 – THE PERFECT TRIFECTA The Economy Tanked Mobile and Social Took Off The Cloud Emerged RESULT: Smarter IT Purchasing 47

48. PROBLEMS WITH THE TRADITIONAL TECHNOLOGY MODEL High Implementation Costs Extreme Complexity Frustrated Users High Maintenance and Customization Costs Poor end-user adoption Difficult to measure ROI 48

49. 49 AMAZON (RE)INVENTED CLOUD COMPUTING

50. CAPITAL INVESTMENTS (Traditional Model) Capital Investments – CRM/AMS: $500k – Phone System: $50k – Email and Anti-Spam Server: $10k – Backup Server, Tape Drive etc.: $10k – Web Server: $10k – Accounting System: $10k – Switch/Router & Firewall: $10k Depreciation Period: 3 to 7 years 50 Total Capital Investment Expenditure: $600k

51. ANNUAL OPERATIONAL EXPENSES (Traditional Model) CRM/AMS: $80k license Phone System: $10k license Email and Anti-Spam: $2k Backup Server, Tape Drive: $2k Web server: $2k Accounting system: $2k Switch/Router & Firewall: $2k Depreciation Write-Off: $150k 1 * Network Admin: $70k 1 * Programmer: $100k Consulting/Customization: $100k 51 TOTAL ANNUAL OPERATION EXPENSE: $520K

52. COMPARABLE CLOUD MODEL Capital Investments: $0 Annual Operational Expenses: – CRM/AMS: $50k – Phone System: $10k – Email and Anti-Spam Server: $6k – File Sharing/Backup: $2k – Web Server: $6k – Accounting System: $10k – Member Community/Extranet: $18k – 0.5 * FTE (Cloud Admin): $35k – Misc. Consulting: $20k 52 Total Annual Cost: $157k

53. Traditional vs. Cloud 53

54. Cloud Opportunities Do More With Less Beware of Detractors Be Careful of Requirements vs. Flexibility Evolve your IT Dept – Today’s IT Director is Tomorrow’s Cloud Broker Challenge ANY IT Hardware Purchase – Call Andy to hear of Cloud Alternatives 54

55. MOBILE 55

56. Native Apps, Responsive or Adaptive Design Mobile Strategy 56

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58. Summary Social Business is the Future Expect Workplace Disruption Leverage the Cloud Reduce Capital Purchases Beware of Detractors Always think “Mobile” 58

59. ANDY STEGGLES President & Chief Social Strategist Higher Logic andy@higherlogic.com

60. THINK TANK How can in-person and online networking converge using mobile as the enabler? 60

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62. Motivation & Culture Shamification Semantics – Wiki vs. Glossary – Directory vs. Network Culture (completeness) 62

63. Most Common Mistakes Over Segmentation Too much complexity How Will Members Utilize? (re. Mentor Roll out) Lack of Auto-Subscription 63