6. Source: Harvard Business Review Creating Shared Value (Porter, M; Kramer, M; 2011)

9. http://www.triplepundit.com/2015/09/sustainability-at-pepsico-generated-375-million-in-cost-savings/

11. Sources: 2012 Edelman GoodPurpose Study. Havas Media “Meaningful Brands” Global Report 2013 Deloitte Core Beliefs & Culture Survey 2013 Cone/Communications/Echo Global CSR Study

12. Sources: 2012 Edelman GoodPurpose Study. Havas Media “Meaningful Brands” Global Report 2013 Deloitte Core Beliefs & Culture Survey 2013 Cone/Communications/Echo Global CSR Study

13. Source: Project ROI: Defining the competitive and financial advantages of corporate responsibility and sustainability, IO Sustainability and Babson|Social Innovation lab, 2015.

16. Source: http://www.environmentalleader.com/2013/11/27/sustainability-leads-to-cost-savings-revenue-growth/#ixzz3ytCilXa5

17. http://www.unilever.com/news/press-releases/2015/Unilever-sees-sustainability-supporting-growth.html

19. Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2015

23. Source: http://www.nielsen.com/us/en/insights/news/2015/sustainable-selections-how-socially-responsible- companies-are-turning-a-profit.html refering to Nielsen Global Survey of Corporate Social Responsibility, Q1 2015

24. Source: Project ROI: Defining the competitive and financial advantages of corporate responsibility and sustainability, IO Sustainability and Babson|Social Innovation lab, 2015.

25. Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2015

27. Sources: 2012 Edelman GoodPurpose Study. Havas Media “Meaningful Brands” Global Report 2013 Deloitte Core Beliefs & Culture Survey 2013 Cone/Communications/Echo Global CSR Study

29. Source: The Sustainability Imperative-New insights on consumer expectations, October 2015. Nielsen.

32. Sources: 2012 Edelman GoodPurpose Study. Havas Media “Meaningful Brands” Global Report 2013 Deloitte Core Beliefs & Culture Survey 2013 Cone/Communications/Echo Global CSR Study

33. 2013 Deloitte Core Beliefs & Culture Survey Harvard Business Review Creating Shared Value (Porter, M; Kramer, M; 2011) Havas Media “Meaningful Brands” Global Report http://www.triplepundit.com/2015/09/sustain ability-at-pepsico-generated-375-million-in- cost-savings/ The Sustainability Imperative-New insights on consumer expectations, October 2015. Nielsen. http://www.environmentalleader.com/201 3/11/27/sustainability-leads-to-cost- savings-revenue-growth/#ixzz3ytCilXa5 http://www.nielsen.com/us/en/insights/news/2 015/ sustainable-selections-how-socially- responsible-companies-are-turning-a-profit.html refering to Nielsen Global Survey of Corporate Social Responsibility, Q1 2015 Project ROI: Defining the competitive and financial advantages of corporate responsibility and sustainability, IO Sustainability and Babson|Social Innovation lab, 2015. Nielsen Global Survey of Corporate Social Responsibility, Q1 2015 2012 Edelman GoodPurpose Study. http://www.unilever.com/news/press- releases/2015/Unilever-sees-sustainability-supporting- growth.html