1. «Company’s name» Key phrase that defines the company and the product Company Logo Product/prototype pictures Your name

2. Customer problem (what customer needs your product/service meets) Describe the customer’s problem your product/service could solve: «Concrete companies/customers will pay us money, because existing products/ services doesn’t solve their problem for now or they are unhappy for some reasons» As a result we solve: o The following customer needs: … o The customer gets concrete benefits (in $)

3. Product & Technology Describe your product/service Describe the technological solution

4. Competitors (the comparison slide) Who else solves the same or similar problems? How do they do it? For what price? How hard is to compete with them? Will be great in table form or BCG matrix

5. Business model Monetization model? - Subscribe fee - Ad sales - One-time payments - Transactions fee Channels (ways to your customer)? - Our own sales office - Partnerships with integrators How will you keep your competitive advantages? Looks good in Business Model Canvas by Alex Osterwalder

6. Market description What are your consumers and your market? What’s the market amount? Open researches data, concrete market segment

7. Sales funnel: real and forecast (visitors, users, sales) Sales amount for now (if you have one) Numbers (conversion, ARPU etc.)

8. Go-to-Market strategy First market segment entry Your customer acquisition strategy Who is your decision-maker? Why would he buy your product/service? What are the market barriers?

9. Team Key members (CEO, CTO, CMO) Mentors, advisory board How many members in common? Team experience in startups

10. Investments The fundraised amount (owners, business-angels, investors, grants) Sales plan on 3-5 years Fund-raising amount in common and by rounds

11. Exit strategy Key milestones

12. Contacts Executive summary (what should we remember after your presentation)