2. This is the first version of In-door retailers business model. The model follows the Lean Canvas approach designed by Ash Maurya which adapts its methodology from The Business Model Canvas founded by Alex Osterwalder. In-door Retailers - v1

3. Core Team Zaari s Ahmed Maawy – Founder, System Engineer Mohamed Adan – Co-founder, Customer Developer Hassan Elmi – Business Developer, UI/UX Designer

4. Problem Customer Segments Value Proposition Solution Channels Revenue Streams Cost Structure Key Metrics Unfair Advantage Annex

5. Problem 1.Searching for a way to reach buyers around my geography or area. 2.Websites or online advertisement are costly and do not guarantee immediate buyers. 3.There is a demand on getting immediate nearby buyers than eventually faraway buyers. Existing alternatives Social media, OLX, offline – brochures, pamphlets etc. Problem

6. 1.In-doors retailers (individuals with no store front looking for a simple web store to reach buyers around their geography) – Sellers 2.Online customers (individuals who are looking for products of interest around their geography on the Internet and prefer cash-on-purchase) – Buyers Early adopters In-doors retailers Online customers e.g. Friends and Family Customer Segments

7. Increase your sales instantly by reaching out to buyers near you. Value Propositi on

8. Coming soon Solution

9. 1.Friends and Family. 2.Introduction to other potential early adopters. 3.Facebook. 4.Word of mouth. Note: Interview the early adopters and list a few possible, more scalable channels for later. Channels

10. 30-day free trial then KShs. 2,000/mo Note: the Initial 30 day free trial after the product launch, we will need to consider outbound channels i.e. Facebook ads or google Adwords to get users (potential buyers) to engage with our customers (sellers). Revenue Stream

11. Cost Structure Variable cost - KSHs. 100,085.5 1.Customer development costs – 40 hrs ( 4hrs a day for 2 weeks) * KShs. 500/hr = KShs. 20,000/mo 2.System development cost – 80 hrs (4hrs a day for 4 weeks) * KShs. 1000/hr = KShs 80,000/mo 3.Hosting costs – Amazon aws (initially year < $1/mo) = KShs. 85.5/month

12. 50 customers Break- Even Point

13. 1.User (seller or buyer) signup – Acquisition. 2.Seller uploads items for sale and creates site pages – Activation. 3.Buyer views items and contacts buyer – Activation. 4.Users (seller or buyer) logging back to use the product – Retention. 5.Inviting others or sharing items, business profiles to social media – Referral. 6.Seller pays after 30 – day free trial – Revenue. Key Metrics

14. Community. Unfair Advantage