1. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simplify SaaS Integration 1 Harish Gaur Sr. Director, Product Management Fusion Middleware John Hutchison Alliance Strategy Director Commercial Technology

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.2 Cloud’s Maturity Rise of Mobility Systems Performance Application Upgrades Enterprise Security CIO Dilemma How to Accomplish Both? Application Integration Social is Business Data Explosion IT Modernization Business Innovation Digital Disruption: Customer View

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.3 The Value of Pace Layered Enterprise Systems Example Decouples applications that need to change frequently from those that do not. Allows for optimal investment choices for each unit within the enterprise Enables the tight alignment of IT and Lines of Business Gartner “Don’t Ignore the Effects of Pace Layering on Your Applications Integration Strategy” November, 2013 For More Information

4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Enhance interactions with Multi-Channel Enablement Explore new business models through SaaS Integration Oracle Apps Enterprise Apps Unlock potential and achieve efficiencies with Platform Optimization and Consolidation 4 Oracle’s Pace Layered Framework: AppAdvantage

5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Challenges with Cloud Integration Abandoned a cloud app in last 3 years due to integration problems 54 % Of businesses have missed project deadlines in last 6 months due to cloud integration problems Have seen a data security breach in their department directly associated with cloud applications Of cloud adopters have tried and failed at cloud integration 1 in 2 42 % Half Source: Dynamic Markets – Cloud for Business Managers: the Good, the Bad, the Ugly, 2013

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. New Requirements Lead To Increased Complexity

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Simplify Integration: Oracle SOA Suite 12c Oracle SOA Suite 12c 73°

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. SaaS HR Sales HR Marketing Shipping R&D Accidental Cloud Architecture Before: Point-to-point connectivity PaaS IaaS SaaS Logistics Bypass On-premise IT SaaS CRM Legacy ERP 8

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Modern Cloud: Connected PROCESS, SERVICE, DATA, IDENTITY INTEGRATION MAINFRAME, CUSTOM APPS Seamless Integration of processes, services, data and identity across cloud, on- premise, mobile and 3 rd party 9 9

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Examples of SaaS Integration Complexity Upgrades expose brittle integrations Addition of more ERP applications Semantic Data Mapping Differences Functional Configuration Differences Choice of Sync vs Async Processes Authentication and Authorization Customizations and Extensions Securing On-Premise Assets Data Privacy and Regulatory Concerns Opportunity Contacts Leads Accounts Opportunity Quotes Orders CreateOpportunity UpdateOpportunity UpdateOrderDetails Account Sync

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Considerations for Different SaaS API Styles, Protocols and Restrictions API CharacteristicsOracle Fusion Applications Oracle RightNowSalesforce.com “Polymorphic” operationsNo – Simple WSYes - RNObject Yes - sObject Session headers X-Tenant-NameClientInfoHeadersessionID Authentication mechanismsUsername token over HTTP or SAML Username token over HTTPLogin call returns Session ID and service endpoint Object query approachJava Style (ADF-BC)SQL Style (ROQL)SQL Style (SOQL) API optimizationsNo – Simple WSSingle request has multiple operations (Batch) No – Simple WS API limitations # of recordsConfigurable1K Inbound, 10K Outbound200 Inbound

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. The Oracle Advantage with Cloud Adapters Simplified Integration with Applications Rich and Intuitive Designer Wizard Browse, Search and Discover Business-centric view of the API Interface Automatic Discovery of Application Assets Business Objects, Services, Events Support for Standard and Custom Objects Plug and Play Runs on-premise and in the Cloud Point and click to start using new adapters Build your own or Buy at the Marketplace Easily Rollout Adapters on your own using a simple SDK Community Forums to discuss and support Simplify and Accelerate Connectivity to any Application from Anywhere ✓ ✓ Roadmap

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. SaaS Is Cloud Integration Only About the Connection? Sales Marketing… A First Step  Connection Additional Considerations  Security  Exception management  End-to-end transaction visibility  Data enrichment  Service lifecycle management  Incorporating into enterprise processes  Quality of service  …

14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14 Pre-built adapters and APIs for cloud, on-premise, 3rd party apps and data Point and click connectivity between different Oracle Cloud services Templates and accelerators to compose and optimize your own process flows Federated single-sign on for on- premise, cloud apps Proven open standards & tools for all integrations Choice of deployment options ranging from On Premise to PaaS SaaS Integration IDENTITY AND ACCESS MANAGEMENT APPLICATION INFRASTRUCTURE & TOOLS APPLICATION INTEGRATION BUSINESS PROCESS MANAGEMENT MAINFRAME/ CUSTOM/OTHER APPS

15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. LOG INCIDENT REVIEW INCIDENTS PERFORM SERVICE COMPLETE WORK ORDER Demo Scenario - Service Delivery at AcmeCo Customer Files incident on mobile phone Customer Service Rep Assigns task to Technician Field Service Technician Updates service request on mobile phone

16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Demo - Behind the Scenes SaaS to On-Premise Integration at AcmeCo Create Incident Track Incident View Knowledge Base REST API Message Enrichment, Transformation and Routing REST to SOAP Oracle Service Cloud Adapter Oracle EBS Adapter Security SOAP Services Create/Update Incident Update Incident Create Service Request

17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Ricoh Adopts a Flexible Integration Architecture Business Results: Reduced time to market for new innovation by 50%-70% and reduced development costs by 50% Mobility enabled customer and partner engagement (MyRicoh) integrated with cloud and on premise applications with a penetration rate exceeding 35% within the customer base. An end to end sales automation process spanning Salesforce.com, EBusiness Suite and Oracle Transportation Management providing online pricing, configuration and delivery commitments “ We use cloud technology to deliver new functionality to the business faster. To fully utilize cloud functionality we have built a flexible architecture that integrates on premise and cloud applications in a consistent way”. Balaji Rangaswamy, CIO, Ricoh Americas Technology Used: WebLogic Server Oracle SOA Suite Integrating: Oracle E-Business Suite Release 12 Oracle Warehouse Management Oracle Transportation Management Oracle Field Service SharePoint Saleforce.com RightNow AppAdvantage in Action

18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Streamline order management Land O’ Lakes Unified Integration of JD Edwards & E2Open  Solution: – Cloud Integration using Oracle SOA to connect five JDE ERPs with E2Open (cloud based EDI/ trading partner management solution) – Oracle SOA Suite, BPM Suite, ODI, OSR/OER  Result:  Provide consistent integration approaches across EnterpriseOne versions  $3B in orders being booked over a three-week period

19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | The Cloud Platform for Digital Business Cloud On-Premise DIGITAL ENGAGEMENT APPLICATION & DATA INTEGRATION IDENTITY MANAGEMENT SYSTEMS MANAGEMENT APPLICATION INFRASTRUCTURE & TOOLS BUSINESS PROCESS MANAGEMENT BUSINESS ANALYTICSCONTENT & COLLABORATION Web Mobile Social Internet of Things

20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

22. A hybrid applications platform of ERP and Best of Breed, modeled around the Business and interoperating in real time Leverages Existing ERP Footprint Standardizes and Simplifies ERP Footprint Flexes with the Business Embraces Business Innovation Provides a Path to the Future Needed: A Different Approach to Enterprise Systems