1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Executive Briefing HP Software Brad Hipps, Director, Mobility & Solutions May 15, 2013

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Global scale and reach that only HP can deliver more than 7,000 engineers & developers who deliver innovative products 16,000+ employees working for you on the ground in more than 70+ countries One of the largest SaaS providers

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 94% of the Fortune 100 Market-leading software to make information and applications work for you Powerful Enterprise Software Business 6th largest software company in the world with $4B in revenue More than 50,000 customers #1 or #2 in key enterprise software markets

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Making your ideas a reality Enhance Transform Disrupt DeliveredYour ideas Products Processes Services

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Making your ideas a reality Delivered Information Governance and strategy Infrastructure Applications Legal and compliance Your ideas Products Processes Services

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 What stands in the way? $ € ¥ Information App Mobile appWebsiteLegacy appSaaS appService Applications Infrastructure ●● Underperforming applications Manual, slow response to changing conditions Silos of informatio n Increasing security attack surface

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 The confidence, insight, and agility to perform better Making information and applications work for you HP Software for security ●● Deliver applications that perform to your standards Automate and accelerate your enterprise Proactively protect your digital assets Get faster answers from all your information $ € ¥ HP Software for big data HP Software for IT management AppMobile appWebsiteLegacy appSaaS appService

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 HP Performance Suites Optimize Service & Portfolio Management Application Lifecycle Management Cloud Automation Business Service Management IT Govern Archiving & Compliance eDiscovery Enterprise content Management Data Protection Legal & Compliance Secure Application Security Security Intelligence Network Security Security Monetize Web Content Management & Optimization Intelligent Contact Center Customer Interaction Analytics Marketing

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 HP Performance Suites Optimize Service & Portfolio Management Application Lifecycle Management Cloud Automation Business Service Management IT Govern Archiving & Compliance eDiscovery Enterprise content Management Data Protection Legal & Compliance Secure Application Security Security Intelligence Network Security Security Monetize Web Content Management & Optimization Intelligent Contact Center Customer Interaction Analytics Marketing

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Optimize your value Driving value throughout the IT lifecycle Strategy to Portfolio Requirements to Deployment Request to Fulfillment Detection to Correction IT Performance Suite Drive IT portfolio to business innovation Build what the business wants, when it wants it Capture, fulfill & monitor IT services Anticipate & resolve production issues

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Optimizing value with the IT Performance Suite Cardlytics Avis Australian Red Cross GuessRussian RailwaysSky Vodafone Macy’sUniversity of Leeds VW UnitedNNIT

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 United had a vision… to rationalize investments, consolidate assets and improve corporate-wide processes in a merger driven business. Optimizing value with the IT Performance Suite

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Do the right things, and do things right Powered by the HP IT Performance Suite HP Project & Portfolio Management + Executive Scorecard Ideas into outcomes Reduced time to develop by 52% Changed time to deploy from 6-8 weeks to a few hours Moved strategic to tactical spend ratio from 1:24 to 1:2 Optimizing value with the IT Performance Suite

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Drive IT portfolio to business innovation Monitor & change  Optimize portfolios  Communicate value  Evaluate benefit realization Demand  Consolidate demand  Create business cases  Business value, risk, costs, benefits & resources Strategy  Define objectives  Financial planning  Set up policies and guidelines  Enterprise architecture  What-if-analysis  Rationalize portfolio  Ensure governance  Allocate resources, fund and charter projects Selection Executive Scorecard Project & Portfolio Management Application Portfolio Management

15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Optimizing value with the IT Performance Suite Cardlytics Avis Australian Red Cross GuessRussian RailwaysSky Vodafone Macy’sUniversity of Leeds VW UnitedNNIT

16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Sky was inspired… to help customers get the most from their subscription with innovative new media and mobile products. Optimizing value with the IT Performance Suite

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Powered by the HP IT Performance Suite HP Application Lifecycle Management HP Business Service Management Application speed Rapid cycle time boosting throughput by 400% Reduced risk of application down-time Center of Excellence that supports growth and innovationCenter of Excellence that supports growth and innovation Rapid access to new media products Optimizing value with the IT Performance Suite

18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Building what the business wants, when it wants it Deploy  Release plan  Deployment assets  Change and configuration process  Knowledge management  App monitoring Develop  Technical policy  Development (Agile, iterative, waterfall…)  Source & set up dev environment Requirements  Business process model  User experience  Functional & technical  Functional: desktop, web, mobile  Performance: desktop, web, mobile  Security: static, dynamic Test Agile Manager Application Lifecycle Management Quality Center Performance Center Service Virtualization Dev integrations Business Service Mgmt. Service Mgmt. Anywhere Fortify Continuous Delivery Automation

19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Optimizing value with the IT Performance Suite Cardlytics Avis Australian Red Cross GuessRussian RailwaysSky Vodafone Macy’sUniversity of Leeds VW UnitedNNIT

20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 NNIT was determined… to reduce costs by automating processes while also creating a scalable infrastructure to power international growth. Optimizing value with the IT Performance Suite

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 Optimizing value with the IT Performance Suite Powered by the HP IT Performance Suite HP Cloud Service Automation HP Data Center Automation HP Business Service Management HP uCMDB Service automation and scalability 80% reduction in validation costs Virtual server deploys from 3 days to 1 hour; physical deploys from 5 days to 2 hoursVirtual server deploys from 3 days to 1 hour; physical deploys from 5 days to 2 hours “Cloud is not the goal: the goal is more value.” – Jens Maagøe, senior architect, NNIT

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Capture, fulfill and monitor IT services Measure & charge  Chargeback / showback  Cost transparency  Influence demand  Surveys and ratings Order a service  Portal / IT engagement  Personalized experience  Self-service Define & publish  Repeatable service  Standardization  Alignment with business objectives  Integrate with incident, change, asset & demand  Automate provisioning & status update Route & fulfill Service Request Catalog Asset Management Service Management Cloud Service Automation Automation & Orchestration

23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Optimizing value with the IT Performance Suite Cardlytics Avis Australian Red Cross GuessRussian RailwaysSky Vodafone Macy’sUniversity of Leeds VW UnitedNNIT

24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 Vodafone Ireland had a vision… to deliver first-class customer experience by ensuring its business services are accessible and serving customers 24x7. Optimizing value with the IT Performance Suite

25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 Powered by the HP IT Performance Suite HP Business Service Management featuring the Run-time Service ModelHP Business Service Management featuring the Run-time Service Model Application performance 65% uplift in service quality ratings of “good/excellent”65% uplift in service quality ratings of “good/excellent” 77% reduction in cumulative monthly service downtime77% reduction in cumulative monthly service downtime Payback in less than 1 year First-class customer experience Optimizing value with the IT Performance Suite

26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 Anticipate and resolve production issues Resolve  Implement change  Verify recovery  Close records Diagnose  Root cause  Severity & business impact  Define escalation path  Auto-fix common issues Detect  Events, alarms & metrics from everything  User issues  Relationship among events  Change request  Risk analysis  Approvals Change Business Service ManagementService Manager Ops Analytics & Intelligence Storage Management Universal CMDB, Universal Discovery App Performance Management Network Management Systems Management Automation & Orchestration

27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 Anticipate & resolve production issues Capture, fulfill & monitor IT services The HP IT Performance Suite Service & Portfolio Management Cloud Automation Application Lifecycle Management HP IT Performance Suite HP Anywhere for mobile Drive IT portfolio to business innovation Build what the business wants Executive Scorecard for instant insights Business Service Management NNITVodafone United Sky

28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you.

29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Backup

30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30 A radically different kind of user MainframeClient/ServerWebDevices System-centricUser-centric Users born after 1980

31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31 Wanted: constant access to feature-fresh apps running on the device of choice. All trends bend to the user Mobile apps Native PC apps Mobility Time Volume Velocity Time Volume Rate of release per app per month Hybrid environments On premise Cloud Time Volume Transactions Time Volume Transactions per day

32. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 32 Everything bends to the user New pressures on IT fundamentals Common Deliver applications PC, months Mobile, days Fulfill service requests BureaucraticSelf-serve Resolve problems in live Reactive Predictive Manage the IT portfolio Centrally planned Open economy Rising

33. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 33 Unique information & application engines Human information processing IDO L Real-time analytics Vertica High volume operational data Logger Dynamic business-IT dependency map Run-time Service Model TruClient Next-generation application testing Executive Scorecard KPI engine driving continuous improvement

34. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 34 From monoliths to mosaics The changing nature of enterprise IT Information System-centric Teams & plans Apps & architectures Infrastructure Business intelligence Structured data Real-time analytics Voice & video Single source Gradual & procedural Collaborative ecosystems Quick & continuous Feature bloat Closed & siloed Targeted, precise Open & interconnected Centrally planned & procured Dedicated Instant & elastic Shared User-centric