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2. Regional Cooperative of Westerkwartier – February 2016 2

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4. 4 Learning Factory Youth & start - ups

5. Regional Cooperative of Westerkwartier – February 2016 5 ? Please click to start video. ( Online connection / YouTube )

6. Regional Cooperative of Westerkwartier – February 2016 6 > 100 knowledge questions in the region Learn togetherWork together Public authorities Market & civil society Education & research

7. Regional Cooperative of Westerkwartier – February 2016 7 SUT-Coöperatie Stadscoöperatie Heerlijk Groningen City of Groningen with diverse urban cooperatives

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10. 10 Professor uas Willem Foorthuis w.foorthuis@terra.nl +31 610 885 963 http://www.gebiedscooperatie.info/lectoraat/ Pleased to meet you

11. Regional Cooperative of Westerkwartier – February 2016 Hanze University of Applied Sciences schools in Groningen, Assen, Leeuwarden and Amsterdam ca. 26000 students 3000 staff members CENTRES FOR APPLIED RESEARCH Healthy Ageing Labour Market Research Energy Entrepreneurship Area Development Art & Society Research partner for SMEs through PROFESSORSHIPS New Business & ICT Leadership in Social Sourcing User Experience/User Centered Design Market-focused Entrepreneurship Sustainable Financial Management / Sustainable Cooperative Enterprising Purchasing Management Leadership International Business Asian Business Strategies – 11 –

12. Regional Cooperative of Westerkwartier – February 2016 12 Schools cooperating with regional shareholders Professorship Sustainable Cooperative Entrepreneurship Create knowledge on the job, in the region Practical research on next generation alliances and sustainable cooperative business models Following the method of the Learning Factory

13. Regional Cooperative of Westerkwartier – February 2016 13 Organise masterclasses with all regional stakeholders represented. Together figure out what relevant questions you share in your region. Expert meetings with all relevant stakeholders represented. to structure and sort out the regional questions and plan the working programme for the period to come. Realise the projects in mixed groups of innovative learners from business, school and civil society. Expert meetings with representatives from market, teachers and students to transfer the knowledge questions into cooperative projects. Share project results en prepare follow up questions and projects.

14. Regional Cooperative of Westerkwartier – February 2016 – 14 – Stakeholders in the alliance: Triple Helix ++ With whom?

15. Regional Cooperative of Westerkwartier – February 2016 15 Health, demographic change & well-being Food security, sustainable agriculture & bio-economy Safe, clean & efficient energy Clean & safe water supply Smart Specialisation Strategy Landscape, agriculture & food Energy, water & biobased economy Public space, health & social well-being Next generation cooperative & business Youth & start-ups SNN: Managing authority in the Northern Netherlands

16. Regional Cooperative of Westerkwartier – February 2016 is based on building and restoring regional value chains New business networks, & education programmesrevenue models 16

17. Regional Cooperative of Westerkwartier – February 2016 Thinking out of the box? First learn what you have in your own box 17

18. Regional Cooperative of Westerkwartier – February 2016 What is distinctive about you? What can others learn from you? Hoe can you contribute to innovation? Figure out and learn smart specialisations Organise in regional cooperatives and alliances 18

19. Regional Cooperative of Westerkwartier – February 2016 Building chains Cooperating in chains Research how to organise chains Delivers knowledge about: New business cases in the chains Smart specialisations in the chains Revenue models in the chains 19

20. Regional Cooperative of Westerkwartier – February 2016 20  Key words: value chains & cooperation in the region  Think big; it’s not just about your own area  the urban field ( of Groningen, in our case )  Smart specilisation  on the basis of the RIS 3:  demonstrate what is distinctive in your region;  what can other regions learn from you;  develop the own strenghts;  smart, sustainable and inclusive  break down to the individual entrepreneur: what’s their chance, benefit and capacity for smart specialisation  System innovation within & between organisations is crucial Recap

21. Regional Cooperative of Westerkwartier – February 2016 21 This is a learning proces for all the actors involved in the triple helix. Education & research institutions take an active role in regional employability by responding swiftly and adequately to questions from their regional partners. Public authorities facilitate by actively supporting their regional partners through current policies and by transferring innovations into new policies.. Entrepreneurs look beyond their own business. They understand the shared cause, interest and added value on the long term.

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23. Regional Cooperative of Westerkwartier – February 2016 23 A cooperative project to restore and innovate the food chain on a regional level : To give just one

24. Regional Cooperative of Westerkwartier – February 2016 – 24 – REFRAME Living lab & learning lab 5 regions – BE, DE, DK, NL & SE 5 regional pilots 14 project partners Demonstrate an effective set of measures to scale up and accommodate urban food demands and regional supplies towards regional food cycle. New data to reveal the regions’ own strengths and resources to match food demand and supply. Provide a support infrastructure for food related SMEs to develop and implement their smart specialisation strategies.

25. Regional Cooperative of Westerkwartier – February 2016 25 Many food companies produce for global markets. Large and small scale consumers are supplied from producers far away. Scaling up to a regional level: > Demand volumes and product diversity reach substantially higher levels > provide better and more stable basis for suppliers and consumers. Many SMEs cannot compete for global markets, they are doomed to disappear But they do have potential to survive when producing for their own regions (SSC) Many attempts in the EU to realise SSC = Small scaled: individual producers to individual consumers = No or insufficient market and delivery security This needs an innovative support measure: Data + SSS + a Regional Food Cooperative + urban food policy change + training (= REFRAME) The reason why Problem to be tackled

26. Regional Cooperative of Westerkwartier – February 2016 – 26 – (Potential) food demand in the region, e.g. Academic hospital 14.000 meals a day, prepared with 1.202 products Guess how many are regional? TWO. Water and strawberries. 5.640 businesses in the region Westerkwartier working in food production and transport Bulk production for global market export Processing and value adding abroad (Potential) food supply in the region Example: urban area city of Groningen Problem: Knowledge about food processing as well as processing businesses have disappeard from the region. Slaughter houses, butchers, quality bakeries – all gone.

27. Regional Cooperative of Westerkwartier – February 2016 27 The REFRAME solution Scaling up: from local to regional & Connecting: working together in regional cooperative partnerships Short chain on local scale doesn't work Short chain on individual scale doesn't work

28. Regional Cooperative of Westerkwartier – February 2016 – 28 – food agent Production Large scale consumers Individual consumers Logistics Waste & Recycling Processing Regional Short chain – regionally = volumes + business opportunities + cycles

29. Regional Cooperative of Westerkwartier – February 2016 29 Regional food chain = volumes + business opportunities

30. Regional Cooperative of Westerkwartier – February 2016 – 30 – Process in 5 stages: Large scale consumer(s) What exactly do they need? ProducersProcessores & What exactly can you supply for? 1 Matches en mismatches

31. Regional Cooperative of Westerkwartier – February 2016 – 31 – 2 Processors Smart Specialisation Strategies SME: Relate to the food demands Find new business cases Proceed cooperatively with colleagues in the region Build a regional chain Prepare your cooperative offer to the large scale consumer(s)

32. Regional Cooperative of Westerkwartier – February 2016 – 32 – 3 Consumers Express your intentions as to regional suppliers Consumers’ strategy & policy 4 Cooperation agreements / try out delivery & & Consumers ProducersProcessors Prepare a regional case Start a pilot Train and install your food agent

33. Regional Cooperative of Westerkwartier – February 2016 – 33 – food agent Producers Large scale consumers Processors Regional 5 Testing, learning & improving Observe and learn: what works already, what must be improved Accelerate Stabilise Keep learning & developing

34. Regional Cooperative of Westerkwartier – February 2016 34 Once tested and validated the cooperative chain approach will be transferred to other industries in the region such as : health & care, energy, urban development etc.

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36. Regional Cooperative of Westerkwartier – February 2016 36 http://www.gebiedscooperatie.info/ info@gebiedscooperatiewesterkwartier.nl