1. VDAB Flemish Public Employment & Vocational Training Services VDAB Flemish Public Employment & Vocational Training Services

2. Agenda → VDAB - General information → Comprehensive employers’ approach → Strategic program ‘CEA’

3. Complex labour market structures RVA = ONEM = Unemployment benefits ADG VDAB FOREM ACTIRIS BXL-FORMATION

4. As a public service provider we want to realize a transparent and dynamic labour market in Flanders for jobseekers, employees and employers, playing both a director’s and an actor’s role in cooperation with the partners, and this with a social conscience. VDAB Mission

5. A few key figures (2009) output input 5.019 employees – 4.200 FTE 360 offices 68 training centres with 1.100 training collaborators budget: 550.000.000 euros computer network with 4,500 PCs Networks and partnerships 485.894 job offers - 80.33% filled 656.401 business contacts: → on line: 447.989 → call centre:155.830 → personal: 52.582 405.806 registrations as jobseeker 87.651 pathways for jobseekers 55.695 trainings for jobseekers, 13.211.973 training hours

6. The management contract between the Flemish government and the VDAB defines a number of parameters that the VDAB must meet. Those parameters are linked to specific operational funding and are evaluated annually. Management contract 2011-2015: Monitoring parameters of the “Comprehensive Employers’ Approach”: –Labour market information: provide quality information concerning labour market related issues → employer satisfaction objective = 75% –Vacancies: tailor-made, high quality and friendly support, with specific attention for the SME → employer satisfaction objective = 63,5% Comprehensive Employers’ Approach

7. VISION OFFER Which products & services will we offer? – using which channel? OPERATIONS How to produce & distribute the offer? HR (intern) Which competencies are needed? How to motivate? TECHNOLOGY Which IT investments are needed? COMMUNICATION – POSITIONING - TRANSFORMATION

8. Employers Services - Vision Together with the employer the VDAB employers services provide suitable workers as building stones for a resilient enterprise. Employers services look into the employer’s situation and provide information and practical or instrumental support regarding personnel, training, labour market developments and employment measures. Employers services act as a neutral key figure on the labour market by completing their services with a suitable cooperation network built up together with other professionals. With this integrated approach employers services want to become the contact point which supports employers with staff and labour market questions.

9. 1.Master Vac = optimization of the match between demand and supply, also with competencies 2.Stakeholders Management = focus on an harmonious cooperation on the market 3.CRM for Employers = focus on the instrumentation and approach for a comprehensive approach of employers 4.Service Integration & Communication = streamlining of the internal operations → with the necessary ICT contribution Strategic Program ‘CEA’ (1) SE CRM Master Vac

10. Strategic program ‘CEA’ (2) Program Steering Progr. Dir. VACCRM SI&C SM Progr.Mngr. Stakeholders (internal) IT processes

11. Unique database VDAB-consultant, partner-consultant and employer all work on the same platform. Service-levels → Self-management for the self-reliant employers - Note down and register job offers - Publish vacancies, distribution through internet and job computers - Manage your job offers, push & pull matching - Provide information on employment measures → More attention and support for the less self-reliant employers - Advice on drawing up and publishing vacancies - Advice on implementing a diversity policy in dealing with vacancies - Advice and intensive follow up of vacancies by a consultant ‘Master Vac’ project

12. Employers inform VDAB of their job offer through a mix of channels: Website www.VDAB.be 93 % Call Centre 0800 30 70 Vacatures@VDAB.be 4 % VDAB contact office 3 % Master Vac - vacancy service

13. www.VDAB.be Look for a job: database with ± 55.000 job vacancies (i.c.w. partners) Offer a job: database with ± 200.000 CVs Training courses: database with ± 3.300 training courses (VDAB and other organizations) - 600 web learning training courses My VDAB: personalized virtual space Info: figures, e-zine, press communications, forum, agenda,... Objectives VDAB website: -within the framework of the mix of channels, also provide the basic services online -Remain number 1 of the Flemish job sites (22.588.403 visits in 2009)

14. Job offer intake Quality is very important to provide successful matching (automatic online matching or selections made by consultants). Quality analysis: - unsuitable words - double detection - do the job contents correspond with the required profile? If needed, the job offer is adapted by a call centre employee or consultant in consultation with the employer.

15. Vac-indicator A new tool that easily allows: 1.Consultants to follow up -in real time- the range of vacancies an employer has. 2.Workload-management Vac-indicator specifies "what" happened with the job offers and gives a total view (sms, online and face-to-face) of the efforts needed to fill a job offer. Vac-indicator provides standardised monitoring tables with flexible criteria.

16. CRM & Stakeholders Management CRM 1.Campaign management: actions based on the internal know how about the employers (Dbases). 2.E-newsletter for SME: HR-related information and information about VDAB projects, actions, products en services related on the SME-world. STAKEHOLDERS MANAGEMENT 1.Reflection group: forum where employers organisations and VDAB brainstorm on HR-related subjects/problems. The results lead to additional, concrete actions. 2. HR-Vademecum: online tool – for employers & (VDAB) consultants – that gives an overview of the HR-related topics and measures available on the market (private + government)

17. Within VDAB a large range of people have contacts with the employers: Service Integration & Communication Company consultants IBO consultants Jobcoaches Social Intervention Advisors (SIA) Consultants Interregional & National Mobility Account Managers … Training Managers Trainers Sector Account Managers Consultants in training centres … Labour Market Directorship Competency Centre

18. Account Managers Key principles: 1.Corporate approach = all VDAB products and services 2.Provincial force = a team in each province 3.Sectoral approach = each account manager is responsible for one are more sectors 4.Prospecting = pro-active market approach 5.Result driven = from supply-oriented to demand-oriented approach 6.Internal & external networking Service Integration & Communication

19. SI & C GOAL To act as a professional go-between, you need to combine excellent knowledge of both sides, namely demand and supply or jobseeker and employer. HOW? Internal courses Training on-the-job via (internal & external) internships Internal knowledge and experience sharing Internal networking Local projects COMMUNICATE - COMMUNICATE - COMMUNICATE Continues dialogue & information stream “what is in it for me?”

20. Questions? The future