1. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 1 Cisco & The “CLOUD” David Matz Product Specialist – Northeast Service Provider February, 2015

2. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Agenda Subscription vs. Product Purchase Business & Industry Trends Cisco’s “Partner Based” Cloud Model What makes CLOUDs Fail Questions? Buy vs. Build On the Same Page? Q&A

3. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Consumer Models – Monthly Service vs. Product SKU

4. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Business & Industry Trends: Data Access Everywhere How End Users are consuming IT is Changing: More, Faster, Cheaper & EVERWHERE New Tools New Application Models & Software Defined Networks Faster Access to Data

5. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Cisco’s “Partner Based” Cloud Model / A “CLOUD” Broker HCS Microsoft Suite aaS DRaaS PaaS IaaS Enterprise Private Clouds Public Clouds Partner Clouds Cloud Services and Applications Intercloud Fabric APIs Portal APIs OpenStack Meraki Security Analytics vDesktop aaS WebEx HANA aaS IOE aaS Collaboration and Video Big Data and Analytics Native Cloud Applications Enterprise Workloads

6. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Why do CLOUDS Fail by Thomas Bittman / Gartner  Focusing Exclusively on Operational Benefits: Thinking private cloud is an internal IT project only.  Building the Wrong Expectations – or None At All: Business case and metrics are key.  Defending IT: Building “private cloud” to protect IT’s turf.  Doing Too Little: Often, private cloud really means virtualization, with maybe some automation  Doing Too Much: Putting in everything including the kitchen sink. Optimized for everything, so it is optimized for nothing.  Focusing Strictly on Infrastructure: VMs are not enough – something’s got to run inside them.  Failure to Change the Operational Model: Jamming cloud into your existing process model and org structure ain’t gonna work.  Failure to Focus on People: Your staff can be your biggest supporters, or your biggest roadblocks. Google the possible etymology of the word “sabotage.”  Failure to Change the Funding Model: When you build a drive-thru service model, you better get paid first.  Using the Wrong Technologies: Choices, choices – what’s tactically right might be strategically wrong.

7. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Buy vs. Build Questions 7  Project Scope: Unique Value to the Business vs. Infrastructure  Core Competency: Do you have the in house expertise?  Time: How long to get resources up and Running? Will you miss the market  Customer Demographics: What do your customers want? Will they buy it?  Be a Broker, Resell or White Label: Leverage another Cloud provider  Can you make Money? What are the upfront Capital Costs?  Long Term Operational Costs?  What is your Core Competency: What is your Value to your customers  Who are your Partners and Competitors? Is business at risk?  Is the effort too big or too small? (Risk vs Reward)  PLEASE NOTE:  If you build it they will come “Does Not Work”  There are no Formula or Magic Bullets

8. © 2014 Cisco and/or its affiliates. All rights reserved.Cisco Confidential Are we on the Same Page???

9. Q&A