1. Fitness Nutrition Systems Lesson #4: The Nutrition Seminar Presented by Randy Hartz

2. What to Expect in This Lesson Purpose of the Nutrition Seminar Nutrition Seminar Marketing Preparation for the Nutrition Seminar Running the Nutrition Seminar Nutrition Seminar Follow-up Summary Homework © Fitness Nutrition Systems 2014*All Rights Reserved

3. Purpose of the Nutrition Seminar To register clients for a seminar that will encourage signing up for a 24-day Challenge designed to deliver measurable health and fitness results. To use this 24-Day Challenge as a gateway to additional backend revenue through increased nutritional sales and by increasing client interest in additional services such as personal training. © Fitness Nutrition Systems 2014*All Rights Reserved

4. Nutrition Seminar Marketing Internal Marketing Email Sequence to House List In-House Flyer Social Media Client Referrals, Bring a Friend External Marketing Strategic Alliances Chiropractors, Fitness Equipment Store, Hair Salons, Tanning Salons and Massage Therapy Corporations © Fitness Nutrition Systems 2014*All Rights Reserved

5. Nutrition Seminar Marketing Reminder Campaign ‘Keep Em Warm’ Sequence Voice Shout-Outs Text Reminder’s © Fitness Nutrition Systems 2014*All Rights Reserved

6. Let’s Review the Nutrition Seminar Campaign Instructions © Fitness Nutrition Systems 2014*All Rights Reserved

7. Let’s Review the Nutrition Seminar Email Campaign to the House List © Fitness Nutrition Systems 2014*All Rights Reserved

8. Let’s Take a Look at the Nutrition Seminar Flyer & Facebook Image

9. © Fitness Nutrition Systems 2014*All Rights Reserved Let’s Review the Nutrition Seminar Landing Page

10. © Fitness Nutrition Systems 2014*All Rights Reserved Let’s Review the Nutrition Seminar ‘Keep ‘em Warm’ Sequence

11. Technology Components AutoResponder System Infusionsoft, Aweber or Constant Contact Payment Processor Use current credit card processor Landing Page to Register Participants Infusionsoft, Rainmaker, Current Web Site Advocare MicroSite © Fitness Nutrition Systems 2014*All Rights Reserved

12. Preparing for the Nutrition Seminar Props 20 oz Mountain Dew Red Bull Orange Juice from Convenience Store (50g sugar +) 20oz Gatorade Slim Fast Grapefruit Orange (different size from the Grapefruit) Clear glass with 19 teaspoons of sugar in it Bag of sugar © Fitness Nutrition Systems 2014*All Rights Reserved

13. Preparing for the Nutrition Seminar (cont) Props (cont) Advocare Products 2 Boxes Spark 1 Cleanse 1 Catalyst 1 Mel Replacement Shake 1 MNS Max 3 Nutrition Guide Book © Fitness Nutrition Systems 2014*All Rights Reserved

14. Preparing for the Nutrition Seminar (cont) Props (cont) Red, White and Blue Balloons 2 sets for decorations Book for giveaways 3 Steps Book Tom Venuto “Burn Fat, Feed Muscle” Slight Edge Energy Bus Any other little giveaways Water bottles, Shaker Bottles, T-Shirts © Fitness Nutrition Systems 2014*All Rights Reserved

15. Preparing for the Nutrition Seminar (cont) Room Setup – It is important to look professional! Front of the room: A set of balloons on each side of the table On one side of the table have the Mt. Dew, Red Bull, Gatorade and Orange Juice next to the clear glass with the 19 teaspoons of sugar in it Set the Orange and Grapefruit next to each other on the table Have one set of Advocare 24-Day Challenge products on the table with a Nutrition Guide sitting next to it. Set up your giveways such as water bottles, t=shirts, etc on the table © Fitness Nutrition Systems 2014*All Rights Reserved

16. Preparing for the Nutrition Seminar (cont) Room Setup (cont.) Have someone at the door with the attendance list checking off everyone who enters. If they are not on the list – BE SURE TO ADD THEM and capture their NAME, EMAIL and PHONE NUMBER. If attendees brought friends or coworkers give them a gift as they walk in Shaker bottle Person with most referrals gets a larger prize such as a massage or PT gift card © Fitness Nutrition Systems 2014*All Rights Reserved

17. Running the Nutrition Seminar The presentation will be done using Powerpoint. Be sure to have the appropriate computer and display set- up PRACTICE!!! Live testimonials Be sure to prep your clients who are giving live testimonials on how and what to say Have order forms ready to fill out at the end © Fitness Nutrition Systems 2014*All Rights Reserved

18. Let’s Take a Look at the Nutrition Seminar Video On www.FitnessNutritionSystems.com © Fitness Nutrition Systems 2014*All Rights Reserved

19. Nutrition Seminar Follow-up Buyers Set up with a first meeting Funnel into 24-Day Challenge Follow-up Attended but did not buy Emails Phone Script Registered But Did Not Attend Emails Phone Script © Fitness Nutrition Systems 2014*All Rights Reserved

20. Summary This is the fastest way to get in front of a large group of people at once I built my business using this exact strategy Seminars instantly position you as the expert in your cammunity © Fitness Nutrition Systems 2014*All Rights Reserved

21. Homework Print out and follow the campaign instructions sheet Pick a date for your seminar Set up the marketing calendar Purchase a vanity URL such as www.YourTownNutritionSeminar.com www.YourTownNutritionSeminar.com Customize all the tools with your logo and dates © Fitness Nutrition Systems 2014*All Rights Reserved