1. Mobile Videophone Li Jingxuan Fang Ying Helsinki University of Technology

3. Table of Contents Introduction Introduction Technology Technology User Services User Services Marketing Marketing Conclusion Conclusion

4. What is Mobile Videophone Definition Definition Background Background Description Description Feature Feature

5. Mobile Videophone VS Fixed Network Advantage Advantage Limitation Limitation Why mobile videophone succeed Why mobile videophone succeed

6. Standards For Mobile Videophone H.223 H.223 H.245 H.245 H.261 H.261 H.263 H.263 H.264 H.264 GSM-AMR GSM-AMR

7. Compression Technology(mpeg-4) Introduction Introduction Why choose mpeg-4 Why choose mpeg-4 Scalability Scalability Interoperability Interoperability Compression and Transmission of rich media Compression and Transmission of rich media Interactivity Interactivity Profiles Profiles Mpeg4 vs mpeg1(2) Mpeg4 vs mpeg1(2)

8. End User Services(1) Record own clips with camera Record own clips with camera Watch news, sports, music videos Watch news, sports, music videos Real-time camera view Real-time camera view download short video content download short video content Store favorite videos Store favorite videos

9. Mobile Videophone service user experience

10. End User Services(1) Three key areas Three key areas Business Business Messaging Messaging Entertainment Entertainment

11. First Mobile Videophone First introduced in 18th, May, 1999 First introduced in 18th, May, 1999 By a Japanese Company Kyocera By a Japanese Company Kyocera Named as VP-210 Named as VP-210 Price: 40,000 yen ($325) Price: 40,000 yen ($325)

12. Success Factors Mobile Videophone End users seem to be ready End users seem to be ready Providing the content that end users want Providing the content that end users want marketing of the service marketing of the service Speed of access Speed of access The Billing Model The Billing Model

13. Implications for The Market Content is seen as a source of differentiation Content is seen as a source of differentiation Large operators are ready to reduce margins Large operators are ready to reduce margins Telcos are increasingly competing with broadcasters and producers in this field Telcos are increasingly competing with broadcasters and producers in this field

14. Conclusion Inevitable Merging of Mobile Videophone Inevitable Merging of Mobile Videophone It brings “ New life ” It brings “ New life ” Future Future

15. End Thanks for All

16. Time For Our Kindly Opponent Time For Our Kindly Opponent