1. Info-Tech Research Group1 Info-Tech Research Group, Inc. Is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns. © 1997-2013 Info-Tech Research Group Inc. Build a Capable Mobile Program without the Confusion and Frustration Use your existing strengths and pivot into mobile with ROI in mind.

2. Info-Tech Research Group2 Mobile applications are changing traditional assumptions about app development, increasing the need for management awareness and augmenting existing app lifecycles. Prepare for change to reduce chaos and plan for disruptions on your development process now and into the future. Introduction CIOs or business leaders App dev managers QA managers IT/operational managers Prepare to engage the current mobile landscape Refine development practices for mobile Adjust testing processes to accommodate mobile Accelerate deployment practices for mobile lifecycle This Research Is Designed For:This Research Will Help You : This Research Is Useful If You: Don’t know where to start on a mobile program Have tried mobile development with little success Have to quickly initiate a mobile program

3. Info-Tech Research Group3 Executive summary Form factors and mobile devices don't drive success – business alignment and user experience do. Avoid aiming only for the latest hardware features in mobile devices. Your development practice will turn into chaos if mobile development is not carefully injected. Prepare to augment your current development practice before engaging in mobile development. The promise of RAD mobile development is filled with future risk around vendor lock-in and development fragmentation. Set clear boundaries around intrusion of new tools that fragment your critical development processes. Migration from Simple Object Access Protocol (SOAP) to Representational State Transfer (REST) will lower in-transit payload. Move to REST service endpoints to accommodate mobile connectivity/flexibility. Open web languages give you greatest reusable footprint across devices. Code using HTML, CSS, and/or JavaScript to maintain long-term portability, and flexibility. In some cases, native UX is critical to business success. Establish a hybrid app architecture developed using cross-platform tools based on open web languages. Software emulation testing is not true testing. Make on-device testing a priority. Frequent mobile app releases will amplify deployment churn. Construct a DevOps deployment model to ease deployment churn. Mobile device churn is regular. Embrace ongoing changes with mobile OS, hardware, and carriers.

4. Info-Tech Research Group4 Establish a portfolio of projects to engage mobile development Mobile application development cannot seamlessly integrate with existing development processes without proper planning. Organizations must engage in key preparation projects to help minimize people, process, and technology risks, such as: Development: ◦ Migrate relevant application integrations to REST ◦ Standardize development approach ◦ Adjust for high velocity release management Testing: ◦ Maintain high testing standards ◦ Create a mobile UX testing procedure Deployment: ◦ Perform development/operations cross training ◦ Mitigate app ownership risk ◦ Migrate to a web architecture Mobile development cross-cutting concerns like security and compliance needs to be addressed in each project. Determine development process impact Focus dev efforts on key features Determine suitable app architecture Determine testing process impact Focus testing efforts on key scenarios Determine deployment process impact Select the right distribution model Manage app ownership Research target audience Assess appropriate mobile platform Determine future development stack Establish your future state Engage development practice for mobile Adjust testing to handle mobile Accelerate deployment practices for mobile

5. Info-Tech Research Group5 Info-Tech is just a phone call away to assist you with your project Info-Tech Assisted Implementation. Our analysts will guide you to successful project completion. This bell signifies when you’ve reached an IAI point! 1.Arrange to speak with a Consulting Analyst. Apply our research advice to your specific organizational needs. 2.Complete a critical project stage with a Consulting Analyst. Collaborate with the Analyst as you work through a project step, complete a Tool or Template, interpret results, and plan next steps. 3.Compare your results with those of others. Benefit from lessons learned. Consulting Analyst will review completed deliverables and experiences of other clients to suggest improvements and help you avoid pitfalls.

6. Info-Tech Research Group6 Info-Tech is ready to assist throughout the mobile application development program Section 1: Establish your future state Section 2: Engage development practice for mobile Section 3: Adjust testing to handle mobile Section 4: Accelerate deployment practices for mobile Evaluate the Mobile Landscape: Discuss mobile deployment options, realize the current and upcoming OS, review common app architectures, build a case for mobile development, and begin preparing for mobile adoption. Optimize Dev Processes for Mobile: Determine the preferable app integration approach (REST vs. SOAP), discuss how to transition to a RESTful architecture, investigate and decide on an app deployment model, identify the impact of mobile on the app dev process, and specify the high priority use cases. Maintain High Quality Tests: Discuss what types of policies your organization requires, review existing policies and drafts for new policies to ensure completeness, and plan how to effectively communicate policy changes to end users. Streamline Deployment: Discuss how to introduce DevOps, review strategies to address mobile device churn, and plan to implement a mobile app deployment infrastructure. Recommended Info-Tech Assisted Implementations

7. Info-Tech Research Group7 What’s in this Section:Sections: Establish Your Future State Engage Development Practice For Mobile Adjust Testing to Handle Mobile Accelerate Deployment Practices for Mobile Summary Examine the current mobile trends and landscape Compare leading mobile operating systems Investigate web, hybrid, and native app deployment models Manage mobile device stacks Align business and user experience as success drivers

8. Info-Tech Research Group8 Build your mobile program ProjectsStakeholdersROI/KPIRisks Research target audience Assess appropriate mobile platform Determine future development stack Business analyst App developer QA IT and Operations End user Return on training costs Return on product cost Vendor lock-in Process fragmentation 2. Engage Development Practice for Mobile 3. Adjust Testing to Handle Mobile 4. Accelerate Deployment Practices for Mobile 1. Establish Your Future State

9. Info-Tech Research Group9 Workshop Exercise Each exercise can be identified throughout the project with this timer symbol. Tools & Templates Case Study Project II: Assess Appropriate Mobile Platforms Understand your mobile requirements Section overview Mobile App Dev Gap Analysis Tool Legend This slide outlines all workshop exercises included in this project. Get your current app dev process streamlined Analyze gaps in current development process Prepare your mobile dev technology stack Project I: Research Your Target Audience Understand how technology is mobilizing personas Understand reach of OS on mobile device stack Analyze different deployment models Company ABC and XYZ case study Project III: Determine Future State Get a sense of current and upcoming mobile OSs Learn about the major mobile players Mobile app dev ROI exercise Assess mobile tech stack Select mobile deployment model

10. Info-Tech Research Group10 Don’t get easily influenced by the hype of mobile Assess current mobile trends and determine where your organization can gain value. Of the world’s four billion mobile phones in use, 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled. – Microsoft (2011) Seventy-nine percent said mobility would provide significant sources of new revenue; 84% said mobility would significantly improve customer interactions; 83% said mobility would significantly affect their business overall. – Accenture CIO Mobility Survey (2013) The top selection criteria for buying mobile devices are: stylish design, good operating system, good value for money, easy to use, and wide choice of applications. – Nielson (2013) Research Your Target Audience

11. Info-Tech Research Group11 Components of the future are present in today’s technology. Technology is already mobilizing personas, allowing users to access their data from almost anywhere at almost any time. In the future, this process will be seamless. Strong mobile strategies will play a vital role in getting businesses to this seamless state. Info-Tech Insight Today, there are mobile devices. Tomorrow, your mobile persona will be with you at all times — regardless of device. Prepare for a future in which personas are mobile and mobile is omnipresent It is processed in near real-time and sent to the Cloud to provide access anywhere, on any device. Users access their mobile persona from any device or location. Data comes from millions of different points. Ubiquitous nodes (mobile or not) seamlessly connect to users and each other. Real-time analytics can advance understanding. Single- window operability empowers the user. Research Your Target Audience Average smartphone usage grew 81% in 2012. – Cisco (2013) One-half of all local searches are performed on mobile devices. – Microsoft (2011) Seventy-four percent of tablet owners use their tablet daily, 60% use it several times a day. – Online Publishers Association (2012)

12. Info-Tech Research Group12 Info-Tech Research Group Helps IT Professionals To: Sign up for free trial membership to get practical solutions for your IT challenges www.infotech.com Quickly get up to speed with new technologies Make the right technology purchasing decisions – fast Deliver critical IT projects, on time and within budget Manage business expectations Justify IT spending and prove the value of IT Train IT staff and effectively manage an IT department “Info-Tech helps me to be proactive instead of reactive – a cardinal rule in a stable and leading edge IT environment. - ARCS Commercial Mortgage Co., LP Toll Free: 1-888-670-8889