1. JonLoomer.com Jon Loomer Digital on Facebook Jon Loomer

2. JonLoomer.com Jon Loomer Digital on Facebook About Jon Five years of using Facebook for business!

3. JonLoomer.com Jon Loomer Digital on Facebook Quick Poll What is your Facebook page responsibility? I manage a Facebook page I oversee people who manage a Facebook page I have no experience with Facebook Pages (Please answer in the poll!)

4. About This Presentation… More Talking, Less Reading! JonLoomer.com Jon Loomer Digital on Facebook

5. JonLoomer.com Jon Loomer Digital on Facebook What We’ll Cover Managing Your Facebook Page – Strategy – Engagement – Post Best Practices – Grow Facebook Advertising – Value – Definitions – Create – Monitor – Metrics

6. Poll Results What do we have here? JonLoomer.com Jon Loomer Digital on Facebook

7. Managing Your Facebook Page JonLoomer.com Jon Loomer Digital on Facebook

8. Managing Your Facebook Page Be Strategic! JonLoomer.com Jon Loomer Digital on Facebook

9. Goals and Priorities of the Company vs. the Page JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Strategy

10. Inventory of Assets and Resources JonLoomer.com Jon Loomer Digital on Facebook

11. Managing Your Facebook Page - Strategy Create a Plan JonLoomer.com Jon Loomer Digital on Facebook

12. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Importance of Engagement

13. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Honesty, Transparency and Authenticity (Be Human!)

14. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Provide Variety

15. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Engage Provide Value (Deals, Discounts, Information)

16. Managing Your Facebook Page - Engage Involve Your Fans! (Contests, Fan Recognition, User- Generated Content) JonLoomer.com Jon Loomer Digital on Facebook

17. Managing Your Facebook Page - Engage Be Consistent JonLoomer.com Jon Loomer Digital on Facebook

18. JonLoomer.com Jon Loomer Digital on Facebook Another Poll How many fans does your page have? <100 100-500 501-1,000 >1,000 (Please answer in the poll!)

19. Managing Your Facebook Page – A Post Best Practices JonLoomer.com Jon Loomer Digital on Facebook

20. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Keep it Short How long is 80 characters? This post is exactly 80 characters, including spaces.

21. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Use Imagery

22. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Edit Title and Description

23. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page – A Post Tag the Source

24. Managing Your Facebook Page – A Post Call to Action Do you like our new logo? Click like! JonLoomer.com Jon Loomer Digital on Facebook

25. Poll Results What do we have here? JonLoomer.com Jon Loomer Digital on Facebook

26. Managing Your Facebook Page - Grow Get More Quality Fans ! JonLoomer.com Jon Loomer Digital on Facebook

27. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Invite Friends, Employees and Customers

28. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Fangate with a Welcome Tab

29. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Add Facebook Plugins to Your Website

30. JonLoomer.com Jon Loomer Digital on Facebook Managing Your Facebook Page - Grow Partner and Interact with Other Brands

31. Managing Your Facebook Page - Grow Promote Offline JonLoomer.com Jon Loomer Digital on Facebook

32. Managing Your Facebook Page - Grow Use Facebook Ads ! JonLoomer.com Jon Loomer Digital on Facebook

33. JonLoomer.com Jon Loomer Digital on Facebook Another Poll When is the last time you ran a Facebook ad campaign? Running one right now Past three months Past Year or Longer Never (Please answer in the poll!)

34. Facebook Ads JonLoomer.com Jon Loomer Digital on Facebook

35. Facebook Ads Engage and Grow! JonLoomer.com Jon Loomer Digital on Facebook

36. Facebook Ads - Value Facebook Ads Offer an Amazing Opportunity JonLoomer.com Jon Loomer Digital on Facebook

37. Give Your Page a Jump Start Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

38. Target the Ideal Customer Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

39. Facebook Ads are Inexpensive – Or Free! Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

40. JonLoomer.com Jon Loomer Digital on Facebook Drive Leads Facebook Ads - Value

41. Drive Conversions Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

42. Increase Engagement Facebook Ads - Value JonLoomer.com Jon Loomer Digital on Facebook

43. Facebook Ads - Definitions Facebook Ads for Pages JonLoomer.com Jon Loomer Digital on Facebook

44. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Definitions Page Post Ads Facebook Ads - Definitions

45. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Definitions Sponsored Stories: Page Like Stories Facebook Ads - Definitions

46. Sponsored Stories: Page Post Like Stories Facebook Ads - Definitions JonLoomer.com Jon Loomer Digital on Facebook

47. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create Click Promote With an Ad

48. Facebook Ads - Create Design Your Ad Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

49. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

50. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

51. Targeting Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

52. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

53. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

54. Campaigns, Pricing and Scheduling Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

55. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads - Create

56. CPC vs. CPM Facebook Ads - Create JonLoomer.com Jon Loomer Digital on Facebook

57. Facebook Ads - Monitor Start Slow JonLoomer.com Jon Loomer Digital on Facebook

58. Facebook Ads - Monitor Stopping and Starting Facebook Ads - Monitor JonLoomer.com Jon Loomer Digital on Facebook

59. Facebook Ads - Monitor Follow Metrics that Matter Facebook Ads - Monitor JonLoomer.com Jon Loomer Digital on Facebook

60. Facebook Ads - Metrics Cost Per Click JonLoomer.com Jon Loomer Digital on Facebook

61. Facebook Ads - Metrics Click Through Percentage Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

62. Facebook Ads - Metrics Clicks vs. Connections Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

63. Facebook Ads - Metrics Cost Per Like (or Connection) Facebook Ads - Metrics JonLoomer.com Jon Loomer Digital on Facebook

64. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads – Get Them Free! Facebook Marketing Solutions bit.ly/freefacebookads-jl

65. JonLoomer.com Jon Loomer Digital on Facebook Facebook Ads – More Info Everything You Need to Know About Facebook Ads bit.ly/facebookads-jl

66. Get the eBook! How to Run a Facebook Page that ROCKS! JonLoomer.com Jon Loomer Digital on Facebook

67. Follow My Blog! JonLoomer.com/blog JonLoomer.com Jon Loomer Digital on Facebook

68. JonLoomer.com Jon Loomer Digital on Facebook Follow Me on Social Media! Facebook.com/JonLoomerDigital @JonLoomer plus.google.com/108381605530064078847 Pinterest/JonLoomer YouTube/JonLoomer LinkedIn/in/JonLoomer

69. Consulting Free 30-Minute Consultation jon@jonloomer.com JonLoomer.com Jon Loomer Digital on Facebook

70. Questions? Throw it at me! JonLoomer.com Jon Loomer Digital on Facebook