1. Subject Line Testing Examples – Jan 2011 27 April 2011 Maria Khaleel

2. Email Subject Line Quiz (1 of 9) Subject LineSent DateEmails Sent Live Webcast: Oracle Database Firewall-Your First Line of Defense 20-Jan-1125002 February 3 Webcast: Oracle Database Firewall-Your First Line of Defense 20-Jan-1125002 Live Webcast: Learn About The New Oracle Database Firewall 20-Jan-1125001 Open Rate 5.1 6.4 6.6 WinnerSent DateEmails Sent Open Rate Live Webcast: Learn About The New Oracle Database Firewall 25-Jan-113900186.9

3. Email Subject Line Quiz (2 of 9) Subject LineSent DateEmails Sent Produkte schneller entwickeln (Translation: Develop products faster) 28-Jan-111,495 Anwendungen schneller entwickeln (Translation: Develop applications faster) 28-Jan-111,501 MySQL Anwendungen schneller entwickeln (Translation: MySQL develop applications faster) 28-Jan-111,447 Open Rate 11.7 0 10.9 Winner Sent DateEmails Sent Open Rate Produkte schneller entwickeln (Translation: Develop products faster) 14-Feb-119306712

4. Email Subject Line Quiz (3 of 9) Subject LineSent DateEmails Sent Die neue MySQL Enterprise Edition12-Jan-112501 MySQL Enterprise Edition12-Jan-112502 Neu: MySQL Enterprise Edition12-Jan-112501 Open Rate 16.3 18.7 17.3 WinnerSent DateEmails Sent Open Rate MySQL Enterprise Edition18-Jan-113181213.5

5. Email Subject Line Quiz (4 of 9) Subject LineSent DateEmails Sent Webcast: Lift the Haze Around Cloud Computing with Oracle WebLogic Suite 20-Jan-112,508 Webcast: Get Real Solutions for Cloud Computing with Oracle WebLogic Suite 20-Jan-112,508 Webcast: Oracle WebLogic – The Clear Choice for Cloud Computing Suite 20-Jan-112,508 Open Rate 6 3.6 0 WinnerSent DateEmails Sent Open Rate Webcast: Lift the Haze Around Cloud Computing with Oracle WebLogic Suite 27-Jan-11178,8786.1

6. Email Subject Line Quiz (5 of 9) Subject LineSent DateEmails Sent Webcast & Demo: Reduce Complexity and Cost with Oracle SOA Suite 27-Jan-112502 Webcast & Demo: Reduce Complexity and Cost with Application Integration and SOA Suite 27-Jan-112502 Webcast & Demo: Reduce Complexity with Application Integration using Oracle SOA Suite 27-Jan-112502 Open Rate 4.8 3.9 4.2 WinnerSent DateEmails Sent Open Rate Webcast & Demo: Reduce Complexity and Cost with Oracle SOA Suite 3-Feb-1167,9607.2

7. Email Subject Line Quiz (6 of 9) Subject LineSent DateEmails Sent Webcast: Doing More with Less – Shared Services and Outsourcing 27-Jan-112500 Webcast: Redefining the Successful Datacenter27-Jan-112500 Join us LIVE: Doing More with Less – Datacenter Optimization 27-Jan-112500 Open Rate 3.6 3.3 3.4 WinnerSent DateEmails Sent Open Rate Mark Sunday, CIO presents: The Secret to Oracle’s Shared Services Success 4-Feb-11838473.9 A totally new subject Line – Open Rate too low.

8. Email Subject Line Quiz (7 of 9) Subject Line Sent DateEmails Sent Seminario web: MySQL Enterprise Backup - Backup Online a caldo per MySQL 17-Jan-11139 Seminario web: MySQL Enterprise Backup17-Jan-112897 Seminario web MySQL: MySQL Enterprise Backup17-Jan-112899 Open Rate 4.3 11.9 11.2 WinnerSent DateEmails Sent Open Rate Seminario web: MySQL Enterprise Backup - Backup Online a caldo per MySQL 20-Jan-111965912.6

9. Email Subject Line Quiz (8 of 9) Subject LineSent DateEmails Sent Webseminar: Neuheiten - MySQL 5.5 und MySQL Enterprise Edition 17-Jan-112502 MySQL Webseminar: Neuheiten - MySQL 5.5 und MySQL Enterprise Edition 17-Jan-112502 Webseminar: MySQL 5.5 und MySQL Enterprise Edition17-Jan-112503 Open Rate 15.3 15.1 14.6 WinnerSent DateEmails Sent Open Rate MySQL Webseminar: Neuheiten - MySQL 5.5 und MySQL Enterprise Edition 20-Jan-113309212.3

10. Email Subject Line Quiz (9 of 9) Subject LineSent DateEmails Sent Oracle UPK Customers, here's the latest product news and websites. 25-Jan-11147722 Oracle UPK Customers, here's the latest product news – support for Office 2010 12-Jan-112500 Product news and online resources for Oracle UPK Customers. New features you should know about. 12-Jan-112500 Open Rate 6.2 7.6 6.9 WinnerSent DateEmails Sent Open Rate Oracle UPK Customers, here's the latest product news and websites. 12-Jan-1125007.5

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