1. Aesthetics Function ≠ Ugly

4. ART IT UP!

7. Put a Park in It!

8. But How? FIRST: SSMID In Iowa- Self-Supported Municipal Improvement Districts In Wisconsin- Business Improvement Districts In Minnesota- Special Service Districts

9. Where Are You?

10. But How? Next: Downtown Betterment Associations

11. But How? Finally: Target Your Projects

12. WHAT ELSE? Tax Abatement Programs Historic Tax Credits Revolving Loan Programs for Aesthetic Improvements Angel Investor Programs Mini-Grant Programs for historic renovations or paint projects Aesthetic Codes for Downtown Districts- paint/signage recommendations Main Street Programs Get Creative!!

13. Finally: Enhance your assets. Downplay your ugly. Don’t forget to appreciate what you have that makes you special and unique.