1. E-Business Evolution And What Shall We Teach? Perilous Opportunities for University Education Bradley C. Wheeler Kelley School of Business Indiana University bwheeler@indiana.edu http://wheeler.kelley.indiana.edu

2. EC Knowledge Creation Practice Research & Publication Creation Codification & Transfer Amplification Education Industry Academia Books & Courses Time ? accelerating

3. One EC Project Team...  9 CS degrees including 3 MS + 1 MBA)  8 non-IS business degrees (including 6 MBAs)  7 artsy or non-technical degrees (including 1 MBA)  2 IS degrees (including MOI)  2 EE degrees (including 1 MBA)  2 no degrees  1 AA degree in graphics From e-mail

4. Their Curriculum...  Infrastructure (WANs, servers, webmaster, etc)  Programming (HTML, XML, database, etc)  Content (words, graphics, multimedia, etc)  Business (selling, promotion, alliances, etc)  Project Management (keeping the other 4 on target, budgeting, etc) From e-mail

5. Economic realities have driven Industry to new levels of integration, interdependence, and performance... e-Business offers a very real opportunity for curricular evolution and revolution in higher education, but institutional barriers, reward systems, and the status quo impede substantive curricular progress Academia The Faculty

6. Marketing Operations & Logistics Computer Science Economics Information Systems Psychology e-Business e-Business Demands Speed, but Academia is not designed for speed.

7. What Shall We Teach…? Technical Skills - Hands On - Which Ones? Conceptual Models - What Models? Global e-Commerce - How? Help Wanted

8. Accounting as a Model  The Big 5 are very active at lead schools in Influencing curricular direction Including faculty education Applied software for courses