1. UW Social Media Certificate Program Team Twitter @uwsmc13 @brittclockwood, @constell8, @kbluher, @neelyolson, @ruthschubert

2. Great momentum, objectives achieved! Ruth’s infographic here

3. We will not use this slide 381 tweets in 50 days, average 7.6/day 200 followers (344% growth), over half are in social media x% click-thru rate (17 clicks on x links) 53 Retweets and 155 mentions, 20+ with Klout score >45 THIS IS A PLACEHOLDER CHART It would be great to show our stats visually, with 4 variables: # Sent tweets # Mentions # RTs # Follows This was we can demonstrate the impact our tweeting had, and call out to the spikes (probably live tweeting at events and in class) This data may be duplicate with Ruth’s infographic, so will revise accordingly…and make Twitter graph bigger Will not use this slide Though I’d like to create a chart with sent, mentions, RTs, and follows by week for a chart

4. Strategies for Success Participate in local events Share useful news and information Use relevant hashtags Engage with followers

5. What drives clicks? Social media news Event promotion Useful tools and tips Interesting stat or fact Career info (thanks to UWSMC LinkedIn!) Plus company & @mentions What Drives Retweets?

6. Key Influential Followers This relates to followers, right? Are these the most notable? Do you have Klout scores for these people? Will not use this slide – using the slide with influential who mentioned us w/ Klout scores instead

7. Key Influential Mentions

8. In Conclusion We’ve enjoyed this project, and feel proud of the results It’s a shame to let it go! (but we need to focus on our personal accounts now) We will send a post and direct message to followers thanking them for their support, and letting them know to stay tuned Any UWSMCers, feel free to post!

9. Drawing Influentials Use Hashtags Engage Received mentions from the following: Will not use this slide

10. APPENDIX

11. Goals, Objectives, Strategies #1 ObjectivesStrategiesTactics Increase followers by 30% (to 58), with >5 in social media Generate 10 Retweets Increase overall click-thru rate to 5% (at least 1/link) Get social orgs to reference @uwsmc13 in >1 comm. Increase number and frequency of tweets Focus posts on relevant and newsworthy information Cross-promote with other UWSMC platforms Point 1 Point 2 Point 3 Goal: Increase visibility of UWSMC students in the Seattle social media community Post 10-20 tweets per week Engage with (RT/Reply) with >5 notable social entities Live tweet at 3 or more social media events Use relevant hashtags in tweets to increase exposure

12. Goals, Objectives, Strategies #2 ObjectivesStrategiesTactics Secure followers from at least 3 social influentials (klout) Double interactions (RTs, replies, @mentions) from outside UWSMC community Get at least 1 positive plug from social influencer. Share our point of view/ask questions to spur convo Be bold, yet humble (as stewards of UW) Develop dialog with social influentials Point 1 Point 2 Point 3 Goal: Position UWSMC students as thought leaders in the field of social media Read & post about social media news and trends Ask questions in at least half our posts RT posts from influentials, reply to engage in convo