1. HFMA Chapter Toolkit Aligned with the Early Careerist Task Force Social Media: Twitter Related Toolkits Social Media LinkedIn Groups Social Media LinkedIn Personal Profile Social Media Twitter

2. Table of Contents- Twitter Basics Social Media: Twitter Toolkit 2 About Twitter Picking a Twitter Handle Twitter Jargon Key Roles and Responsibilities Tweeting 101 Who Should I Follow? Interacting On Twitter Creating Buzz Around Events Building Your Network Hashtags Dos and Don’ts More Twitter Resources

3. About Twitter Twitter is an online social networking service that enables users to send and read short,140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. Social Media: Twitter Toolkit 3

4. Picking a Twitter Handle Social Media: Twitter Toolkit 4 Hallmarks of a Good Twitter Handle (name) IdentifiableShortDescriptive 1 1 2 2 3 3 Your Twitter handle should make it easy for colleagues and friends to find you online. A photo of yourself is highly recommended. Shorter Twitter handles are easier for others to remember and easier to type when using a mobile device. Don’t shy away from adding identifiers to your name that might help others find you. The affiliation can add purpose and branding to your Twitter handle. YES NO @HFMAFifer @DanielRVerdon @smellycatcheeseperson @missingperson12742 ✓ X

5. Twitter Jargon Social Media: Twitter Toolkit 5 TermDefinition Retweet (RT) Use the retweet button to repost a tweet to your Twitter feed. Or manually retweet (sometimes with a reply) by using RT before copy/pasting the original quote Direct Message (DM) Direct messages are private texts directly to another user. You can only send direct messages to users who follow you Modified Tweet (MT) A Modified Tweet allows a user to shorten a post, so you can comment on a subject Favorite You can favorite a tweet by using the star button. It will appear under favorites in your profile. Your favorites are public Hashtag (#) A hashtag (#) offers users a simple way to mark keywords or topics. Users can search the hashtag and view aggregate posts about that subject. Use the hashtag in front of a word or phrase

6. Key Roles and Responsibilities Social Media: Twitter Toolkit 6 Remember that social media is about facilitating interaction and dialogue, so chapter leaders should recognize, plan and strategize about the different approaches. Role 1: Tweeting as an institution Possible topics: Newsletter content, chapter organizational updates, event coverage Role 2: Tweeting as an organizational leader Possible topics: Commentary on healthcare issues, article recommendations, professional experiences, event participation @hfmaorg @HFMAFifer

7. Leaders Should Focus on Engagement as Well as Number of Followers Social Media: Twitter Toolkit 7 Tip: Ask leaders to direct professional tweets to your organization’s Twitter handle (e.g. @hfmaorg, @FloridaHFMA) to create dialogue EXAMPLES:

8. Chapters Should Ensure Structure for Social Media Suggested Roles For Chapter Social Media Social Media: Twitter Toolkit 8 RoleResponsibilitiesTime Commitment Self Identified chapter promoter This role can be filled by multiple people within a chapter. This person should identify her/himself as an HFMA member within his or her Twitter profile, and commit to tweeting about chapter and national events, newsletter and relevant content, and communicate with new members. S/he should be willing to take occasional direction from chapter or national leadership to create buzz around specific topics/events. 1 hour a week/minimum (using a platform to plan tweets in advance) Content creator If the Twitter activity is coordinated around a chapter, the approach might be to mine relevant content from a newsletter or other sources. The effort, often coordinated by multiple users tweeting to an organizational account, helps create a unified voice. N/A (if multiple people are sending relevant Twitter content, time commitment will be less)

9. Tweeting 101 Social Media: Twitter Toolkit 9 Call to action Informative/Content Driven Provocative Questions References with @ Getting the point across in 140 characters

10. Who Should I Follow? Social Media: Twitter Toolkit 10 Examples of Healthcare Accounts to Follow: explore leaders and news accounts’ lists to find relevant and interesting accounts to follow) @hfmaorg @HFMAFifer @DanielRVerdon @RDalyhealthcare HFMA NationalHealthcare News Industry Leaders @ddiamond @HealthCareGov @Atul_Gawande @KHNews @afrakt @Farzad_MD @theihi @ScottGottliebMD @MelindaHancock9

11. Who Should I Follow? Chapter Twitter Accounts Social Media: Twitter Toolkit 11 @HFMA_NCA @FirstILHFMA @AlabamaHFMA @FloridaHFMA @GeorgiaHFMA @Stxhfma @CTHFMA @TennesseeHFMA @hfmatxgc @SWOHFMA @OregonHFMA @HFMAOnlineAcdmy @PhilaHFMA @SCHFMA @hfmanevada @mshfma @WesternPAHFMA @HFMAHawaii @HFMAsouthwest @hfma_eastern @arhfma @VADCHFMA @nehfma @HFMAWestMids @hfmaCRT @WestMichHFMA @HFMAEMC @TNHFMA @NCHFMA @HFMANJ

12. Interacting on Twitter Stay consistent; the goal is to produce continuous tweets with quality content Reply to tweets with questions and insights, but only weigh in on a conversation if you have something new to say Acknowledge mentions with replies, favorites, and retweets Don’t be overbearing with favorites or retweets from one person Limit self promotion. Add more value than you hope to gain from Twitter Interact with a wide audience (meaning different roles/industries). Doing this will help your network grow if they reply/RT Try to include personal anecdotes or stories in your tweets Social Media: Twitter Toolkit 12

13. Interacting on Twitter- Be Human Social Media: Twitter Toolkit 13 #LifeHack Use a bolt-on application to schedule tweets ahead of time Pros Allows you to be time efficient and remain active in social media Gives you time to craft optimal tweets Cons Does not allow for “in the moment” responses to timely topics Overuse can make your posts seem like they are on autopilot Be Yourself Have Fun

14. Interacting on Twitter-Creating Buzz Around Events Social Media: Twitter Toolkit 14 Basics Tweet from the right account Charge your batteries Include speakers’ Twitter handles Give existing followers a heads up you will be attending Better Use a hashtag for every tweet during the event Draft and schedule tweets promoting the event Tweet visual content and photos Listen for those tweetable takeaways Best Draft and schedule tweets to post during the event Interact with your Twitter audience Continue using the hashtag after the event to add even more insight Tweeting from an Event

15. Building Followers Build followers by: Following others Export LinkedIn connectionsExport LinkedIn connections. Upload file into your email account contacts. From Twitter, you may import your email contacts, allowing you to choose which of them you want to follow. Being Active Actively reply and retweet. Join in the conversation @Mention Understanding and using hashtags Hashtags like #socialmedia attract followers. Appropriate hashtags signal to anyone reading your tweet what the main topic is and what you are likely to be tweeting about regularly; and include your tweet in the search results for that particular hashtag Sharing your Twitter account with your other networks. Link your Twitter account on your website, Facebook profile, LinkedIn profile and anywhere else that you have a web presence Social Media: Twitter Toolkit 15

16. Building Followers- Promotions and Giveaways Promotions What they did well: 1. Connected to a landing page to explain rules 2. Made the prize clear 3. Used an original hashtag Giveaways What they did well: 1. Made it easy to enter the contest 2. Enticed new followers and retweets Social Media: Twitter Toolkit 16

17. Hashtag Do’s and Don’ts DO use hashtags to contribute to a conversation or promote an event DON’T include more than two hashtags per tweet, and do not use hashtags on every tweet. Fewer hashtags can be far more effective DON’T invent long hashtags #LongHashtagsAreANNOYINGandhard toread and DO make hashtags easy to read #CapitalizationisCool DO use obvious and specific hashtags (#ANI2015) DON’T get creative if there is already a promoted hashtag (#SuperBowlXLIX vs #SuperBowl49) DO search a hashtag meaning before you use it DO use original hashtags to create buzz for specific events. This allows a user to view tweets around that event DO disseminate an original hashtag to other Twitter users. A hashtag is essentially meaningless if you’re the only one using it Social Media: Twitter Toolkit 17

18. More Twitter Resources DescriptionLinks to Online Resources Getting Started with Twitter https://support.twitter.com/articles/215585-getting-started- with-twitter# Twitter Glossary https://support.twitter.com/groups/50-welcome-to- twitter/topics/204-the-basics/articles/166337-the-twitter- glossary# Using Hashtags Correctly https://support.twitter.com/groups/50-welcome-to- twitter/topics/204-the-basics/articles/49309-using- hashtags-on-twitter# Track progress with Twitter analytics dashboard http://analytics.twitter.com How to use advanced search https://support.twitter.com/articles/71577-using-advanced- search Social Media: Twitter Toolkit 18