1. © Constant Contact 2016 Twitter 101…. The why, the what, and the how for your small business or nonprofit

2. Doreen Nicastro Nicastro Consultants, It pays to be social Chief Strategist & CEO Constant Contact Authorized Local Expert www.nicastroconsultants.com @nicastrod doreen@nicastroconsultants.com YOUR PHOTO HERE 2 Welcome & Thank You

3. BE A MARKETER Its what we do All it takes is Constant Contact ® #BeaMarketer

4. Agenda 4 1. What do I say? 2. What is Twitter? 3. Why use Twitter? 4. Get started today 1. Why use social media?

5. Why are we here today?

6. Need help? You are not alone. 54% of small businesses need help with social media marketing - Constant Contact Small Business Survey 57% of nonprofits need help with social media marketing - Constant Contact Nonprofit Pulse Survey

7. Twitter Make your posts work for you.

8. 50 % 30 % 20 % Share interesting and entertaining posts. Offer helpful information. Promote your business. 8

9. Twitter: What is it? 9 Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.

10. Twitter: Account Setup 10

11. Twitter: Finding People 11

12. What is it? Post this: Social conversation and information sharing Links to news and blog posts, photos, videos At least 5 X per day Fastest way to reach your audience, customer service How often? Business benefit

13. Twitter Twitter: Building Blocks 13

14. Twitter Twitter: Business Profile 14

15. Business value: Fastest way to reach your audience Use Twitter AnalyticsBe helpfulStand out with your tweets

16. Nicastro Consultants, It Pays to be Social16 Twitter Twitter content that works Images Short tweets Hashtags

17. Twitter 17 Be helpful Link to blog posts from you or experts Offer facts, stats or tips Answer customer questions Participate in conversations Don’t make it all about you

18. Twitter Mentions Top tweets Engagements 18 Use Twitter’s analytics tool to know what works for you Audience insights

19. Twitter Twitter: What to do next 19 1.Keep track of what tweets get the most engagement. 2.Create and share the content that’s getting the best results. 3.Use a scheduling tool like Hootsuite or Buffer to post tweets. 4.Evaluate your analytics (monthly, quarterly).

20. Next steps 20 1. Decide which social networks are right for you 2. Just beginning? Start with Twitter or Facebook 3. Make it easy for people to find and follow you 4. Use the 50% 30% 20% rule for content 5. Schedule out your tweets, plan weekly 6. Repurpose your emails, promotions on Twitter

21. © 2014 THANK YOU! Signup or upgrade to Constant Contact Email Plus & Receive a one hour complimentary training session to get started! Plans start at $20/month | No Contract | 100% Money Back Guarantee Q&A

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