1. By: Veda Murray

2. The Acme Company has been instilling Family Values for 125 years.

3.  Women  Mothers  Family Decision Makers  Novice as well as Expert Riders  Ages – 5 to Seniors

5. Whether it’s a night on the town, relaxing after a hard day at work – the new Acme Beach Cruiser will take you there!

7. VideoAudio Camera WS on Betsy staggering into the Piggly Wiggly and failing into a chair. CU on Mary talking to Betsy. Cut to Mel! Cut to Betsy. Cut back to Mel. Cut to Mary. WS – showing Mary and Betsy talking. WS - Betsy riding her new Acme Beach Cruiser off into the sunset. (Music playing in background – “Don’t Worry! Be Happy!”) FADE IN: MARY Betsy! What happened to you? BETSY “Breathes heavily from exhaustion.” MEL Betsy – why are you so late? I have a business to run! BETSY Mel, I’m sorry but our car broke down and I had to walk. MEL Betsy – you always got some excuse! Don’t let it happen again, or you’re FIRED! MARY Betsy girl you need to get an Acme Beach Cruiser. Since I got mine it – it has given me my independence back. BETSY Mary – thank you! I’m going to get one. [Dialogue] FADE OUT: THE END 30-second Commercial Script Template Shooting Location: The Piggly Wiggly Restaurant Director(s): Veda Murray Actor(s): Betsy, Mary and Mel Editor(s): Tom Jones

8.  The theme for these adds were 1950s  Black & white portraits enhanced the “vintage” theme  Family style portraits  The 1950 Era was based primarily on Family and Family values  Although, this was a time a family – more women started working outside the home during this period.  Happy Mother’s make Happy families

9. Join us as we move into the next century. The Acme Company has been catering to your family needs for the last 125 years.

10. Reference 1950s Fashion Teen on Pinterest. (1950). Pinterest. Retrieved from www.pinterest.com: https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQpBN- ___N4z_XLl2mItL1vbeQyzrEbrQBL0DnGgO38HbwbqgPDDCc 1950s Winter City Street Scene with Pedestrians in Snow Christmas Lights. (1950). Fotosearch. Retrieved from www.fotosearch.com: https://encrypted- ___tbn1.gstatic.com/images?q=tbn:ANd9GcQdS4b-48IgTyLZw89EKFPosqUMxScV2G19G_6qaNGSS67Ujxt7 1950s Women Casual Fashion. (1950). - trend-kid.com - its al about the best trends!l. Retrieved from www.trend-kid.com: ___https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB0&url=http%3A%2F%2Ftrend- kid.com%2F1950s-women-___casual-fashion.htm&ei=Gi6OVbW6JYX0Ut3ygbAM&psig=AFQjCNF1nQqCFo10Lqia4oOavS0gJjh-PQ&ust=1435467581463108 1950s: Building the American Dream. (1950). Ohio History Connection. Retrieved from http://74.217.38.93/exhibits/ohio-history-center-exhibits/1950s: http://74.217.38.93/Image%20Library/Exhibits%20Programs%20and%20Events/Exhibits/1950s%20Building%20the%20American%20Dream/1950sSlide1.jpg ?code=038f53fd__-a371-4f7d-80a3-37a963c0c7e3 Amsterdam cycling in the 1950s. (1950). Wordpress. Retrieved from bicycledutch.wordpress.com:https://bicycledutch.files.wordpress.com/2013/08/amsterdam1950s-1.jpg Bean-Mellinger, B. (n.d.). How to Write an Advertising Script. Retrieved from Chron: http://cfaresources.s3.amazonaws.com/Converted_PDF/RES- __0009437%20Write%20TV%20Advertising%20Scripts.pdf CfA. (2014a). Image of Acme Beach Cruiser. Retrieved from CfA: ____http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A%20Advertise%20a%20Product%20or%20Service/Bike.jpg CfA. (2014b). Acme Widget Logo. Retrieved from CfA: ____http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A%20Advertise%20a%20Product%20or%20Service/AcmeLogo.pdf CfA. (2014c). Monroe's Motivated Sequence. Retrieved from CfA: ____http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A%20Advertise%20a%20Product%20or%20Service/Monroe%27s%20Motivated%2 0Sequence.pdf CfA. (2014d). TV Commercial Script Abbreviations, Examples and Templates. Manchester. Retrieved from ____https://mycfa.force.com/learning/LearningProject?gId=a04E000000Gux5H&lpId=a1AE0000002jtUiMAI&path=Gold&pId=a03E000000BwZGqIAN Family Fun. (1950s). Pop History - Families of the Fifties. Retrieved from Pop History: http://www.fiftiesweb.com/pop/fifties-family.jpg Owen, D., Owen, R., & Holt, A. (n.d.). Media College. Retrieved from Media College.com: http://www.mediacollege.com/video/shots/

11. Presley, E. -1. (1950). Wikipedia. Retrieved from en.Wikipedia.org: https://upload.wikimedia.org/wikipedia/commons/3/35/Elvis_Presley_Jailhouse_Rock.jpg Roseville, M. i. (1950). PBS. Retrieved from pbs.org: http://www- tc.pbs.org/wnet/blueprintamerica/files/2011/01/suburbs1950s515x299.jpg Sparano, J. (2011, September 9). What is an ad concept? Retrieved from dezignrogue.com: http://cfaresources.s3.amazonaws.com/Converted_PDF/RES-___0009434%20What%20is%20an%20ad%20concept%3F.pdf TV drama echoes childbirth in Scots slums of 1950s. (1950). Daily Record. Retrieved from www.dailyrecord.co.uk: https://encrypted- ____tbn1.gstatic.com/images?q=tbn:ANd9GcQq47079dWyvEdSnXZXOXV2AODDkWjasw_rMHfwWH15C-0B8W4czw What were Australians discussing during the early 1950s? (1950). Quezi. Retrieved from quezi.com: http://quezi.com/wp- content/uploads/2010/06/1950s-beach.jpg