1. Do your systems talk business? Microsoft Application Platform Application Platform Optimization and Roadmap Stephen Giles Partner Technology Advisor Stephen.giles@microsoft.com

2. Do your systems talk business? Agenda  Business and IT Priorities Today  Application Landscape  Taking a Platform Approach  Microsoft ’ s Solutions  Roadmap

3. Business and IT Priorities Tough economic times and growing competition are putting pressure on the business Tough economic times and growing competition are putting pressure on the business IT has to find ways to optimize and maximize value out of existing and new investments IT has to find ways to optimize and maximize value out of existing and new investments Top Business and Technology Priorities in 2009 (Gartner CIO Survey 2009) Business PrioritiesTechnology Priorities 1Business process improvement1Business intelligence 2Reducing enterprise costs2Enterprise applications (ERP, CRM, and others) 3Improving enterprise workforce effectiveness3Servers and storage technology (virtualization) 4Attracting and retaining new customers4Legacy application modernization 5Increasing the use of information/analytics5Collaboration technologies

4. Do your systems talk business? IT Managers are looking to: Reduce ongoing operation costs Reduce ongoing operation costs Rapidly adapt to changing business requirements Rapidly adapt to changing business requirements Consolidate Consolidate Optimize business processes Optimize business processes Improve employee productivity Improve employee productivity

5. Do your systems talk business? Existing Applications Infrastructure SQL Server Windows Oracle Solaris SQL Server Windows Oracle DB Unix DB2 Z/OS Other Partners & Customers ERPFinanceInventoryCRMOperations So it's easy, right? New product idea portal New product portfolio analysis Financial reporting New Regulatory compliance portal Compliance reports Supply chain integration Trading partner portal Sales forecasts and reports Operations Sales force automation Customer service Hundreds of applications Hundreds of applications Different tools and vendors Different tools and vendors IT driven, Business driven, User driven IT driven, Business driven, User driven More endpoints than ever More endpoints than ever

6. Do your systems talk business? The Business IT Platform

7. The Application Platform ERP FinanceInventoryCRM Operations Other Partners & Customers Application Platform - Shared Capabilities Deliver mission-critical capability and drive down operational costs Deliver mission-critical capability and drive down operational costs Gain greater business agility Gain greater business agility Empower Users through Familiar Tools Empower Users through Familiar Tools Integration Line-of-Business Platform Reporting & Analysis Application Life-cycle Management Data Warehousing External Web Applications

8. Do your systems talk business? Platform & Integration Scalable and flexible foundation for your applications  Flexibly integrate your existing IT investments  Ensure application availability, security  Reduce operational costs at all levels Integrate & service-enable your applications Integrate & service-enable your applications Connect with customers and suppliers Connect with customers and suppliers Analyze & optimize your business processes Analyze & optimize your business processes Scale with confidence to support mission critical apps Scale with confidence to support mission critical apps Reduce costs through database compression Reduce costs through database compression Manage resources to ensure system performance Manage resources to ensure system performance High availability and failover capability High availability and failover capability Advanced virtualization and management Advanced virtualization and management Manage by policy and best practices Manage by policy and best practices

9. Do your systems talk business? Application Life-Cycle Management Improve development efficiency and quality  Optimize your application development processes  Connect Development, IT operations, the PMO and the business  Improve developer and team productivity  Enable faster time-to-solution

10. Do your systems talk business? Business Intelligence Gain better insights into your business  Connect to all your corporate data & applications  Scale reporting out to all users, real-time  Enable self-service BI and advanced analytics  Publish, collaborate & drive business performance

11. Do your systems talk business? External Web Applications Extend your business to the Web  Extend your applications to web  Connect with customers and suppliers  Leverage Web 2.0 capabilities  Enable mobile & remote access to internal resources

12. Do your systems talk business? FlexibleApplications DELIVERED ON-PREMISES OR AS A SERVICE User Applications OptimizedInfrastructure Application Platform Technologies Design and Development Tools

13. Do your systems talk business? SQL Server and BI Timeline * SQL 2008 SharePoint 2007 Current Solution PerformancePoint Report Builder 2.0 Report Builder 2.0 SQL Server 2008 R2 SQL Server 2008 R2 Parallel Data Warehouse CY 2010 SharePoint 2010 PerformancePoint Services *Timelines and complete feature sets may change prior to release SQL Azure

14. Do your systems talk business? Managed Self-Service BI Multi-server Management Virtualization & Live Migratio n Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available cloud service MPP support for 10s to 100s TB DW Highly scalable appliances Seamless Integration with Microsoft BI

15. Do your systems talk business? Trusted, Scalable Platform IT & Developer Efficiency Managed Self-Service BI Self-service analytics Self-service reporting Streamlined collaboration & mgmt Multi-server management Virtualization & live migration Accelerated development & deployment Enterprise-level security, scalability High-scale, complex event processing Data consistency across heterogeneous systems Comprehensive Platform for IT Value MPP support for 10s-100s TB DW Highly scalable appliances Seamless BI Integration Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available cloud service

16. New edition for Datacenter Highest levels of scalability for large application workloads Aligns with Windows Server Priced by processor, no additional costs for multi-core Announcing SQL Server Datacenter High-Scale CEP Deployments w/StreamInsight Financial Services, Web Analytics High-scale Multi-Instance Mgmt. Aggregate & assess instance utilization to accelerate consolidation and upgrade initiatives Scale-up across workloads Supports largest hardware (up to 256 logical processors) Unlimited Virtualization Can be combined with multi- instance management benefits for consolidations Key Capabilities

17. New edition for high end data warehousing Delivering DW appliances in collaboration with key partners Scale-out Supports 10s – 100s TB Parallel Data Warehouse partners Hardware partners of choice HP, Dell, Bull, EMC and IBM Announcing SQL Server Parallel Data Warehouse Formerly project codename “Madison”

18. Do your systems talk business? Buying Standard/Enterprise per procStd/Enterprise Lock in 2008 prices, save 25% & 15% respectively Buying Standard via proc or Server/CAL at today ’ s price Standard with SA 50-70% in backup storage savings with Backup Compression Deploying Unlimited VirtualizationEnterprise with SA Step up rights to Datacenter (License-only) Buying Enterprise for Business Intelligence or Data Warehousing Enterprise with SA Rights to Master Data Services and PowerPivot for SharePoint Buying Enterprise for Data Compression (60-80% storage savings) Enterprise with SA Apply Data CompresUCS-2 support (add ’ l10% storage savings) Buy SQL Server 2008 for Manageability Enterprise with SA Multi-Server Management for up to 25 managed instances Why Buy SQL Server Today?

19. Do your systems talk business? Custom/Packaged OLTP Apps 4 procs, 64GB RAM, Backup Compression 8 procs, 2TB RAM, Adv. Security, Backup Compression >8 procs, OS Max, Adv. Security, Backup Compression N/A Server Consolidation 1 VM/license 4 VMs/license, Resource Governor App & Multi-Server Mgmt (up to 25 instances) Unlimited Virtualization, Resource Governor, App & Multi-Server Mgmt (> 25 instances) N/A Data Warehousing Scale-Up DW, Data Compression 10s of TBs, Up to 30 TB with FastTrack Scale-Up DW, Data Compression 10s of TBs Scale-Out DW 10s - 100s of TBs Business IntelligenceDept/Team BI Enterprise-Scale BI, Master Data Services, PowerPivot Mgmt Enterprise-Scale BI, Master Data Services, PowerPivot Mgmt Integrated with SSIS, SSIS and SSRS Complex Event Processing (StreamInsight) 5 s latency >5000 events/sec & < 5 s latency N/A 19 SQL Server scales with editions to meet your needs.

20. Do your systems talk business? Visual Studio Team System 2010

21. Do your systems talk business? BizTalk Server Evolution Business Integration Server 500 Customers 2,000 Customers 4,000 Customers 7,000 Customers 8,000 Customers

22. Do your systems talk business? REDUCED COSTS INCREASED PRODUCTIVITY BROADENING CONNECTIVITY BETTER TOGETHER What's New In Biztalk 2009?

23. Do your systems talk business? BizTalk Multi-Year Roadmap Biztalk Server 2009 H1 09 Biztalk Server “7”Biztalk Server “8” NEW & ENHANCED SCENARIOS Low-latency ESB B2B BI/BAM Asset Tracking (RFID) FASTER TIME TO SOLUTION PRODUCTIVITY e.g. Complex Mapping BETTER TOGETHER Integration with the latest new platform Maintain release rhythm of roughly every 2 years

24. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.