1. Communicating Science using Social Media John Cook Date: 24/11/2011

5. Web 1.0 Publishing content Web 2.0 Building community

7. Web 1.0 Publishing content Web 2.0 Building community

8. Skeptical Science Traffic Sources

10. The Key to Google Rankings The number of links to your site The importance of the websites linking to you The words they use when they link to you

12. Number of Links to Skeptical Science

14. Monthly Visits Climategate

15. Google searches for ‘climate’ Climategate

16. Monthly Visits Climategate Feb 2010

17. http://sks.to/iphone

22. “If you can't explain your physics to a barmaid, it is probably not very good physics.” ERNST RUTHERFORD

25. Web 1.0 Publishing content Web 2.0 Building community

33. Skeptical Science Web: http://www.skepticalscience.com Email: john@skepticalscience.com Phone: 3365 3553