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Final Project Presentation Team 9 University of Texas - Arlington December 8th, 2010 Project Management Satisfying all your senses is our commitment!
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Business Environment Food delivery industry: Fastest growing segments of the $566 Billion restaurant industry 40% of adults said that purchasing meals from restaurants and take-out and delivery places makes them more productive (National Restaurant Association’s 2010 Restaurant Industry Fact Sheet) 51% of full service restaurant customers would be likely to utilize an option of delivery directly to their home or office if offered (National Restaurant Association industry review, 2009) Number of restaurant meals eaten at home is expected to grow by 20% in the next 10 years (“A Look into the Future of Eating”, NPD Group’s, 2009)
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Project Concept To deliver food from the best restaurants in the area to the customers in less than an hour and at the same price as it is offered in the restaurants. Advantages: Restaurants: - New way of distribution - Reduces the business operational costs - Advertising Customers: - Save time - Opportunity to order meals from different restaurants in one order - The same price as it costs in the restaurant - Different ways of ordering - Convenience of delivering food Gourmet Deliveries: - Create profitable business WIN-WIN-WIN Strategy!
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Innovation To create innovative product, we used The Four Actions Framework from the “Blue Ocean Strategy” (by Prof. W. Chan Kim and Prof. Renee Mauborgne)
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Business Development (Expansion)
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Within the next 6 years, we are going to cover three main areas in Texas: 2011- 2012 - Dallas Area – 1.3M residents 2013- 2014 - DFW (Dallas, Fort Worth, Arlington and suburbs) – 6.5M residents. 2015- 2016 - Houston Area - 2,3M residents (DFW & Houston = 8.8M residents) Business Development (Expansion) Orders
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Milestones Stage 1 Market analysis Stage 3 Negotiations with restaurants Stage 7 Advertising campaign and promotion Stage 5 Call –center Stage 4 Negotiations with banks Stage 6 Recruitment and trainings Stage 2 Concept development End of Week 2 Week 3 Week 4 Week 5 Week 6 Week 9
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Linear Responsibility Chart P = Primary responsibility, S = Support responsibility
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Organizational Structure
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Human Capital will form the backbone of our business Human Capital
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Work Breakdown Structure (WBS)
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Mind-Mapping
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Startup Budget Estimated Monthly Expenses Budget
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Funds Distribution
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Costs Estimated Annual Sales Forecast Estimated Annual Revenues 1 2 3 Costs, Sales, and Revenues Forecast
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Cash Flow Analysis
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Estimated Annual Profits
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Break Even Point Per Year Calendar
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Projections Risk Analysis and Uncertainties
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Uncertainty Analysis with “Crystal Ball”
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The NPV calculated for the Most Likely case is $2,799,874.27. Base on this simulation run, the probability of getting a NPV of $2,799,874.27 or greater is 73.13%. This percentage tells: Project is strong and attractive for investors. Confirms investments can be made at low risk and relatively high return. Uncertainty Analysis with “Crystal Ball”
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Project Life Cycle
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Project Schedule
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Level 1 Task Level 2 Task Level 3 Task Level 4 Task Project Gantt Chart
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Project Network Diagram
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Start-up Funds
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Sources of Funds
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Risk Assessment
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Call-Center Location Why this location? Advantages Convenience Flexibility
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Certificate of Occupancy DBA (Doing Business As) Sales Tax Permit Health Permit Permits
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Innovative business concept Service oriented business accessible by everyone (Low cost service) Focus on increasing quality of life and productivity of potential customers Attractive for investors due to its low initial investment and high returns Few resources needed to implement and operate High projection in a market that is constantly growing Conclusions
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Thank you! Please, feel free to ask your questions Gourmet Deliveries Team: Sridevi Bajgur Vitaliy Dubil’ Jaime Cardona Akshar Kapadia Jinal Vora
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