1. Map Merchant Group Karl-Johan Lindborg Executive Vice President

2. 23 European countries from Norway to Spain and from Ireland to Russia Map Merchant Group > 20% market share

3. Facts (2006) Business structure Commercial print Office paper Specialities Sales volume 1,432 million tons Sales 1.432 M€ Main operating companies 25 Employees 2414 Salesmen 1150 Warehouses 74 Stock 115.000 tons Customer base 50.000 Customer structure Printers, publishers, advertising agencies, industries, banks, insurance companies, converters, retailers Supply structure >100 of which 10 are key suppliers

4. Map’s Own Brands representing consistent performance, availability and standards of service UNCOATED PAPERS COATED PAPERS OFFICE PAPERS

5. Map Business Commercial printing papers 850,000 tons Papers for office environment 320,000 tons Specialities (board,digital,viscom) 230,000 tons −locally offering different services Our Target Sustainable Profitability by −developing and leveraging scale on the group level −differentiation on the operating company level through −entrepreneurially driven customer focus Key to Success −strategic and organic growth −close value chain partnership with the suppliers and customers −deep understanding of the customers’ business

6. Turnover M€ Operating profit % (before one-offs) Volume ‘000 ton ROCE % Key Figures 0 1 2 3 4 5 6 7 8 9 10 20022003200420052006e2007 -0.5 0 0.5 1 1.5 2 2.5 3 1200 1250 1300 1350 1400 1450 1500 1550 20022003200420052006e2007 1200 1250 1300 1350 1400 1450 1500 1550

7. How did we do it? Map’s sales is 56% STOCK and 44% INDENT Our stock gross margin is 19.5% and indent gross margin 7.5% We have been 80% in commodity business

8. How did we do it? In order to reduce bulk sales, with no investments money available, we created tiger teams (Viscom, board, office, PMS) as resource banks and cross responsibilities between companies

9. How did we do it? Management through trust and delegation. No micromanagement Process driven by customer focused local cost conscious entrepreneurs! Combined with centrally managed scale 15 people in the head office

10. Strategy Personal Touch Differentiation through customer intimacy People Operations “Personal Touch” as a common nominator Regional & local initiatives Pan-European platform

11. KPI ROOC 15% Confident people through training and coaching! Measure customer profitability Customer loyalty surveys obligatory