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WhatsApp & WeChat Eli Dickens. WhatsApp WeChat WhatsApp Mountain View, California 700 Million active users WeChat Developed by Tencent in China 1 Billion,

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Presentation on theme: "WhatsApp & WeChat Eli Dickens. WhatsApp WeChat WhatsApp Mountain View, California 700 Million active users WeChat Developed by Tencent in China 1 Billion,"— Presentation transcript:

1 WhatsApp & WeChat Eli Dickens

2 WhatsApp WeChat

3 WhatsApp Mountain View, California 700 Million active users WeChat Developed by Tencent in China 1 Billion, 600 Million active users 70 Million outside China

4 Excellent Usage Communication Marketing & Promotion Creative Usage

5 Highly used No training required Internal Team Communication

6 40% higher response Easier follow up process Customer Communication

7 Marketing & Promotion Existing customers Avoid spam messages Colgate Toothpaste

8 Colgate's relationship with WhatsApp jaimehinojosa. (2010, September 29). Colgate Smile. Retrieved from Jaimehinojosa's Blog: https://jaimehinojosa.wordpress.com/2010/09/29/colgate-smile/

9 Other creative services Concierge services Food Orders Medical Consultation

10 Fun Facts 140+ characters Video Chat 50+ people $0.99 McDonalds 19 Billion 70 Billion PAPAGEORGIOU, K. (2014, February 14). 17 KEY FACTS YOU DIDN’T KNOW ABOUT WHATSAPP. Retrieved from Paymill: https://blog.paymill.com/key-facts-whatsapp/

11 Kate SpadeMcDonalds Mercedes-BenzMichael Kors Many luxury company’s have partnerships Tiffany & Co.Burberry

12 Rare Pink Uniquely Bespoke “WhatsApp wasn’t something we planned to use, Customers asked for it. Now every design consultant has WhatsApp on their work phone.” Rare Pink co-founder Nickolay Piriankov Olson, P. (2014, February 19). Exclusive: The Rags-To-Riches Tale Of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby. Retrieved from Forbes: http://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp- into-facebooks-new-19-billion-baby/http://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp-

13 WhatsApp WeChat

14 Business Communication

15 References Burn-Callander, R. (2015, January 29). WhatsApp: the secret weapon for small businesses. Retrieved from The Telegraph: http://www.telegraph.co.uk/finance/businessclub/technology/11377447/Whatsapp-the-secret-weapon-for-small-businesses.html http://www.telegraph.co.uk/finance/businessclub/technology/11377447/Whatsapp-the-secret-weapon-for-small-businesses.html Gangal, A. (2015, May 26). WhatsApp: The next big marketing tool? Retrieved from afaqs: http://www.afaqs.com/news/story/44332_WhatsApp- for-Marketinghttp://www.afaqs.com/news/story/44332_WhatsApp- Horwitz, J. (2014, January 1). How Alibaba and Tencent went head-to-head in 2013. Retrieved from TechinAsia: https://www.techinasia.com/how-alibaba-and-tencent-competed-in-2013/ jaimehinojosa. (2010, September 29). Colgate Smile. Retrieved from Jaimehinojosa's Blog: https://jaimehinojosa.wordpress.com/2010/09/29/colgate-smile/ Katre, H. (2015, August 13). How To Use WhatsApp For Business – 5 Tips With Examples. Retrieved from ProfitBooks: http://www.profitbooks.net/how-to-use-whatsapp-for-business/ Olivier. (2015, January 15). Top 10 advertising campaigns on Wechat. Retrieved from Marketing China: http://marketingtochina.com/top-10- advertising-campaigns-wechat/http://marketingtochina.com/top-10- Olson, P. (2014, February 19). Exclusive: The Rags-To-Riches Tale Of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby. Retrieved from Forbes: http://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp- into-facebooks-new-19-billion-baby/http://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp- PAPAGEORGIOU, K. (2014, February 14). 17 KEY FACTS YOU DIDN’T KNOW ABOUT WHATSAPP. Retrieved from Paymill: https://blog.paymill.com/key-facts-whatsapp/

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