2. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."Usage Guidelines for Gartner ServicesGuiding Principles on Independence and Objectivity Venecia K. Liu Research VP Developments in Convergence: Trends in Omnimedia

3. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Convergence DigitalPhysical

4. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Agenda Trends in Media Cloud Evolution Future Direction 2

5. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Pervasive Media Experiences 3

6. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Omnimedia Distribution 4 4 CreatePackage Monetize Manage Distribute Ringtones IPTV Podcast Internet VOD Mobile Broadcast Autos Digital Supply Chain Games Movie Theatre DVD -Subscription-A la carte pricing -Pay per view-Bundled pricing -Ad supported -Ticket/token based -Ads for minutes -Commerce linked -Channel stuffing -Merchandizing Digital Asset Management Systems Transcoding engine

7. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Competitive Threats 5 Who is your competition?

8. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. D2C Engagement- Business Models 6 Challenge: Who is my viewer? Challenge: How do they consume media?

9. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Monetizing Big Data Analytics 7 Content Consumption Content Creation Reproduction Recommendations Targeted Advertisement Cross sell, Upsell

10. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Technical Challenges 8 HD, 3D, 4K, 8K file size Collaboration, workflow, distribution Network constraints Unique media storage requirements Interface to media sources (satellite) Tape to tapeless Redundancy models High compute, high I/O applications

11. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 9 Cloud Evolution

12. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Top 2014 Media Technology Priorities 10 Source: Gartner EXP CIO Study, 43 media respondents, March 2014

13. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Media Penetration of Public Cloud 11 Operational Agility/Scalability #1 Reason

14. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Media Industry: Cloud Drivers Global Reach, Distribution Time to Market Scalability Performance Uptime Dynamic Resource Use Cost Resiliency

15. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Cloud Services in Media 13 Digital Lockers Video Editing Cloud Advertising Media Asset Management Streaming/ Video Delivery Services 3D/Animation Rendering Services Encoding/ Transcoding Services Representative Vendors – Not a Complete List

16. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 14 Future Direction

17. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. When Cloud Spawns Other Models, It Spawns Future Innovation The Nexus of Forces makes cloud more usable Today and tomorrow Cloud + Social Cloud + Mobile Cloud + Info. 20132016 Personal Cloud Collaboration Brokers Internet of…. Smart Machines Cloud Factories

18. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Future Outlook? 16 Contactless Wearable Computing Entertainment on the Go Augmented Reality

19. © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. Winston Churchill What is “Cloud”? Should we use “Cloud”? What can we do with “Cloud”? 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 How do we do “Cloud” Best? What is “Cloud”? Of course we use “Cloud”!