1. Focus on starting more player journeys in retail

2. Confidential © 2015 Novomatic Lottery Solutions Old sins 2

3. Confidential © 2015 Novomatic Lottery Solutions What is the player journey today? 3 +

4. Confidential © 2015 Novomatic Lottery Solutions Omni-Channel 4

5. Confidential © 2015 Novomatic Lottery Solutions Omni-Channel Shoppers are increasingly become blind to the “channel” and expect a single experience centered around them. Buy online, pickup (or return) in store, see stock levels in real time etc. 5 This trend will solidify in the coming years and become the new norm

6. Confidential © 2015 Novomatic Lottery Solutions 6 Known Players Player Card IMAGE

7. Confidential © 2015 Novomatic Lottery Solutions 7 Personalization: „Customers expect a greater level of personalization in digital commerce. But it isn't enough to simply know their name. It's imperative that digital marketing leaders use data analytics to personalize marketing content and tactics, as well as the commerce experience. ” Source: Gartner’s “Use Data-Driven Personalization to Grow Digital Commerce” report Players want a personal experience “By 2017, nearly 20 percent of durable goods e-tailers will use 3D printing (3DP) to create personalized product offerings.” ― Gartner‘s Top Predictions for IT Organizations and Users for 2015 and Beyond

8. Confidential © 2015 Novomatic Lottery Solutions Personalization From Diesel’s laser stitching jean customization machine to miAdidas and the coming 3D printing revolution. Customers increasingly expect to be able to customize products to suit their unique tastes 8 This trend will only solidify over the next few years and become the new norm

9. Confidential © 2015 Novomatic Lottery Solutions 9 „In a number of Ericsson ConsumerLab studies, we have seen that consumers do not mind sharing personal information when they believe they are getting something of value in return. However, giving away personal information without consent and for no obvious reason is something that is disliked by most people. ” Source: Ericsson’s “10 Hot Consumer Trends” report “ You can have anything you want in life, you just can't have everything you want. ” ― Peter McWilliams Privacy vs. Personalization

10. Confidential © 2015 Novomatic Lottery Solutions Apps, the center piece of experience 10 ● The gateway into people’s lives ● The hub for people‘s IoT devices ● Required for iBeacons and other on premises tech ● The most amazing surveillance data gathering tool

11. Confidential © 2015 Novomatic Lottery Solutions Reinvigorating retail 11 LOTTOLOTTO

12. Confidential © 2015 Novomatic Lottery Solutions Reinvigorating retail 12 LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO

13. Confidential © 2015 Novomatic Lottery Solutions Reinvigorating retail 13 LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO LOTTOLOTTO GAMEGAME GAMEGAME GAMEGAME GAMEGAME

14. Confidential © 2015 Novomatic Lottery Solutions Retail as an experience Retailers are focusing more on the experience and the “value add” over online, rather than the actual product being sold. 14 This trend will solidify in the coming years and become “the way” to retail

15. Confidential © 2015 Novomatic Lottery Solutions Retail is data driven today Retailers, especially big chains, are data driven and use advanced data analytics to steer their business and better engage customers. 15 This is the norm today and will only increase in the coming years

16. Confidential © 2015 Novomatic Lottery Solutions Reinvigorating retail 16

17. Confidential © 2015 Novomatic Lottery Solutions Let’s start more journeys! 17 +++ + + +++ +

18. Confidential © 2015 Novomatic Lottery Solutions 18 (to infinity)

19. Confidential © 2015 Novomatic Lottery Solutions Without truly modern technology and architecture, taking full advantage of what could be done in retail is a practical impossibility 19

20. Confidential © 2015 Novomatic Lottery Solutions 20