1. A New Beginning Family Child Care Center Market Research Report Ruth Lesch April 25, 2012

2. Demand Over 4.6% (1,662Children) of the population of Oneida County is children under the age of five. Children between the ages of five and nine make up another 4.2%.

3. More Demands More and more families are looking for child care that is part time and has flex scheduling. There is a shortage of infant care in the area.

4. Supply Within a fifteen mile radius, there are twenty-one child care centers. Of these, nine are Family centers.

5. Customer Base The customer base for A New Beginning Family Child Care Center is primarily derived from two areas. Health care and area industry make up about 63% of my current families. Retail, education and others making up the remaining 37%.

6. Parent Preference 1.Quality 2.Type of Center (Family) 3.Day/Hours of Operation 4.Cost ( Did I accept child subsidy?) 5.Location When asked, “What is the most important thing you look for when looking for child care?” Parents rated the following areas in this order.

7. What is Quality Child Care? One on One Time Good / Positive Interactions Individuality Experience Education Genuine Personality

8. Is A New Beginning Family Child Care Center meeting the needs of my communities families?

9. At A New Beginning I offer… Quality care (Four Star Young Star Rated) Affordability ( About average cost per child per week when compared to other centers in the area.) Long hours of operation with some flexibility to families when needed.

10. Are there any changes that I can do to better meet the needs of the families in my community?

11. Possible Changes… Expand hours of operation from 7:00 a.m. - 6:00 p.m. to 6:30 a.m. – 6:30 p.m. Offer more part time slots. Offer more flex time scheduling.

12. Resources: Robin Mainhardt at Northwest Family Resource Connection www.wisconsinchild.org www.wisconsinchild.org Rhinelander Family Resource connection (715-361-2890) Oneida County Quick Facts from the US Census Bureau www.quickfacts.census.gov/qfd/states www.quickfacts.census.gov/qfd/states Wisconsin department of Children and Families and Young Star www.dcf.wisconsin.gov.childcare www.dcf.wisconsin.gov.childcare A New Beginning Families Area Child Care Centers 1.Barb TLC Child Care 2.Busy Bees Day Care 3.Tiny Tykes Day Care 4.Miss Connie's L.L.C. 5.Cozy Haven Child Care 6.Backwoods Family Learning Center