1. Careers Centre Introducing the Careers Centre LinkedIn for career development Venita Girvan Careers Consultant uk.linkedin.com/in/venitagirvan/

2. Careers Centre Support from the Careers Centre  Individual advice and guidance – drop in Mon-Fri between 9am and 4pm  Jobs  Longer appointments available if needed  Events, presentations, networking opportunities  Support with all stages of the application process  Workshops & skills sessions  Business start-up support http://careerweb.leeds.ac.uk/researchers

3. Careers Centre yourself

4. Careers Centre Social Media: How employers use it As a recruitment tool  E.g. LinkedIn Talent Solutions To promote opportunities  Twitter/ Facebook profiles, LinkedIn company page To communicate with potential applicants  Blogs, Q&As etc

5. Careers Centre How you can use it: Research  Finding opportunities  Commercial awareness  Career paths  Potential employers

6. Careers Centre Completing your profile & profile settings Using LinkedIn for research – advanced people search, LinkedIn Alumni and company pages Connecting with people

7. Careers Centre  Profile strength meter gauges how robust your profile is  Stronger profile = more likely to appear in searches and give better first impression  Only visible to you 1. Complete your profile

8. Careers Centre Profile Strength: 1.Experience: Current, plus at least 2 previous positions, with descriptions 2.Education: Degree course as a minimum, include previous if you wish 3.Photo: Just you, professional looking 4.Skills/ expertise: At least 5 5.Summary: Complete your summary. Use keywords 6.Connections: At least 50? 7.Add sections: right hand side when in ‘Edit profile’

9. Careers Centre When you are free..  Spend time improving your profile  Click on your profile, then “Improve Profile Strength” link and use prompts provided  Alternatively use ‘Edit Profile’ mode

10. Careers Centre Hover over your picture in top right  What others see when you view their profile  Who can see your activity feed  Manage e-mail preferences (e.g. frequency)  Manage data sharing with 3 rd party applications  Manage the types of updates you want on your homepage  And much more – explore it! 2. Account settings – What you need to know

11. Careers Centre 3. Advanced people search

12. Careers Centre 4. Alumni tool: See what Leeds Graduates are doing now

13. Careers Centre Advantages  You can use the advanced people search or the alumni tool to identify people working in a specific sector/ role of interest  Sometimes profile information is limited but there are ways around this

14. Careers Centre To view more expanded profiles: 1.Reveal their full name: Copy & paste a unique element of their profile (e.g. their ‘Headline’) into Google (or other search engine). 2.View the result. Either - Click through from search engine result. Or; -Return to LinkedIn and search for them by full name. Or; -Open link in private/ incognito browsing

15. Careers Centre To contact people you find 1.Invite to connect: LinkedIn’s stance is you should only connect with people you know, although this isn’t essential. However, consider why you are connecting, and ensure you tell them when you personalise the connection request message. 2.Ask for an introduction: If they are a 2 nd degree connection (i.e. they know someone you know) 3.Send a message without connecting: Via a group of which you’re both members

16. Careers Centre 1. Invite to connect  Don’t simply send the standard connection request – personalise it!  NB: Apps don’t currently give option to personalise requests. When inviting people to connect, use desktop version so you can personalise.

17. Careers Centre Inviting people to connect: What to say  Remind them of how you know them  Why you’re interested in connecting with them  Be polite & professional  Spelling, grammar  If you haven’t met, proceed with caution

18. Careers Centre 2. Get introduced  Go to target’s profile  Hover over arrow next to grey tab labelled “Send InMail”  “Get introduced” appears  Click this and a pop-up box will appear showing your mutual connections  Select which of these shared connections you want to ask to introduce you  You type a message to your connection telling them why you want to get introduced to this person. This message may eventually be seen by the person you want to be introduced to.

19. Careers Centre 3. Contacting people without connecting  Identify a group you have in common  Go to the group  Click on the “Members” tab  Type their name into the search box near top right  When they appear in the result, an option to ‘Send message’ will appear underneath the persons name

20. Careers Centre 5. Company Pages 1.Jobs 2.Commercial awareness 3.See if you know anyone already working there 4.Similar companies 1. 2. 3. 1. 2. 3. 2. 4.

21. Careers Centre Summary & Top Tips  Social media can be used as a tool to aid career development but is not a quick fix  Use to complement off-line interactions, not to replace them Complete your profile & explore additional features Consider your strategy Familiarise yourself with your account Privacy & Settings You probably don’t need a paid-for account Personalise connection requests

22. Careers Centre More on LinkedIn  Basic overview from LinkedIn - http://www.youtube.com/watch?v=ZVlUwwgOfKw http://www.youtube.com/watch?v=ZVlUwwgOfKw  Careers Centre – LinkedIn series screencasts http://www.youtube.com/playlist?list=PLUL_viKVCUyDNsOQExaFwXovXkx3izBUn http://www.youtube.com/playlist?list=PLUL_viKVCUyDNsOQExaFwXovXkx3izBUn  Public LI bookmarks on Delicious https://delicious.com/jesscareers/linkedin https://delicious.com/jesscareers/linkedin  LinkedIn Official Blog http://blog.linkedin.com/ http://blog.linkedin.com/

23. Careers Centre