1. HFMA Chapter Toolkit Aligned with the Early Careerist Task Force Related Toolkits Social Media Overview Social Media LinkedIn Groups Social Media Twitter Social Media: LinkedIn Personal Profile

2. Table of Contents Social Media: Linkedin Toolkit 2 Building Your Network Posting Status Updates Profile Views Recommended Groups More LinkedIn Resources About LinkedIn Your Personal Profile Summaries Profile Strength Recommendations & Endorsements

3. About LinkedIn The Social Network for Professionals Described as the world’s largest, interconnected network of experienced professionals Designed to help you manage your professional identity Helps you build and manage a professional network Offers a gateway to connect with professionals, and access knowledge about career and business opportunities Social Media: Linkedin Toolkit 3

4. Your Personal Profile One of your first tasks should be to build your profile. While the prompts are intuitive, there are considerations: View the profile as a way to jumpstart a conversation Promote your brand (you) by showcasing your skills, knowledge, education, and personality Be thorough and detailed when you complete this step; past experiences will help build connections Use a photo: People love to put a face to a name Social Media: Linkedin Toolkit 4

5. Your Profile Use a professional photo that is closely cropped to your face Use the headline space to include key words that are relevant to your industry. This will make you more searchable Social Media: Linkedin Toolkit 5

6. Your Profile LinkedIn lets you control how much of your profile is displayed to the public or to other LinkedIn users Your public profile can be viewed using major search engines like Google or Yahoo Control options are displayed in the tab: “manage your public profile settings” Social Media: Linkedin Toolkit 6

7. Your Profile While you can limit or completely block information displayed in your public profile, your internal profile is viewable by LinkedIn members The amount of profile information that is available to LinkedIn members depends on the relationship of the connection The summary is meant to provide a review of your professional abilities. Include these elements: ‒ Description of who you are, the value you provide, something personal Social Media: Linkedin Toolkit 7

8. Summaries Write in first person to keep it human; make it personal Include a call to action with your contact information Be smart about keywords; use words that are relevant in healthcare, as opposed to business jargon Keep it succinct — >250 words Social Media: Linkedin Toolkit 8

9. Profile Strength There are seven factors needed for your profile to reach All-Star status 1.Include a photo in your profile 2.Outline positions and descriptions 3.List 5 skills 4.Include a summary 5.List an industry, postal code and location 6.Add your education 7.Build at least 50 connections Social Media: Linkedin Toolkit 9

10. Recommendations and Endorsements Try to get endorsements for skills that are relevant to your job and sector. Linkedin will prompt you to endorse people; do so where appropriate! Recommendations are testimonials of someone’s work. They will appear on both the recommended and recommender's page. Social Media: Linkedin Toolkit 10

11. Building Your Network Connections should represent professionals you know and trust LinkedIn offers suggestions for people you may know Under the Connections tab, LinkedIn can search for connections by importing e-mail addresses Simple and advanced search options offer many ways to find people to invite into your network Social Media: Linkedin Toolkit 11

12. Building Your Network Once you begin building your network, should you ask for recommendations? Most experts say it is a good way to build online credibility. To access this view, go to the privacy and settings tab Social Media: Linkedin Toolkit 12

13. Building Your Network You can connect with professionals outside of your network by sending an InMail, or by asking your connections to introduce you Introductions expire after six months Up to 5 introductions are available for free memberships Social Media: Linkedin Toolkit 13

14. Building Your Network LinkedIn makes it simple to endorse talented professionals in your network based on their skills Social Media: Linkedin Toolkit 14

15. Posting When you first became a member, you were directed to a page displaying your network activity status You can get in the social media game by sharing an insight, updating your network, or attaching files as a means to facilitate communication A drop down menu allows you to post your update to the public, your connections, or both Social Media: Linkedin Toolkit 15

16. Building Followers- Promotions and Giveaways Status updates in Linkedin are similar to Facebook. People can like, comment, or share What Should I Post as a Status? Educational information for your intended audience that you didn’t write. This is the content you have read from others that resonated with you in your area of expertise. Educational information for your intended audience that you, your company, or HFMA authored or created. It could be blog posts, articles, video, checklists, white papers, customer testimonials, “how to” information, product comparisons, or other research that you believe will help your audience. Promotional posts attempting to sell your goods or services, or recruit other members. Use this tactic sparingly. Social Media: Linkedin Toolkit 16

17. Profile View You can access information about who has viewed your profile When viewing other profiles, you can block your identity (partially or totally) (Look for Privacy and Settings tab) Social Media: Linkedin Toolkit 17

18. Recommended Groups Groups Quick Facts Max number of groups you can join is 50 Benefits of joining groups: –the ability to direct message fellow group members, –the ability to help your search rankings –ability to be found within groups HFMA’s LinkedIn Page HFMA Chapter Leaders HFMA Regional Groups Organizational Membership Associations AHA, IHI, AMA Professional Associations AAHAM, HIMSS, MGMA Publishers Harvard Business Review Fast Company Mashable Social Media: Linkedin Toolkit 18

19. More LinkedIn Resources DescriptionLinks to Online Resources Understanding your profile settings https://help.linkedin.com/app/answers/detail/a_id/77/~/w hat-people-can-see-on-your-profile Managing account settings https://help.linkedin.com/app/answers/detail/a_id/66/kw/ glossary Changing the frequency of group emails https://help.linkedin.com/app/answers/detail/a_id/5273/ft/ eng Best practices for account security and privacy https://help.linkedin.com/app/answers/detail/a_id/267/ft/e ng Training webinars/videoshttps://help.linkedin.com/app/answers/detail/a_id/530 Social Media: Linkedin Toolkit 19