1. Brand building utilizing online profiles. Online IdentityOnline Identity

2. Today’s Travel Map 1) The importance of Googling yourself. 2) What to look for in the Google results. 3) How to improve your results 4) How to use social media to add value and build brand.

3. Why should you care about this? 1)Your customers (and future customers) search online for information first…no matter your industry. 2)Your competitor is there and you should be too. 3)Google ranks social content ahead of your web site. 4)Networking and co-marketing opportunities abound. 5)Inexpensive way to promote your business, build relationships, and research your target audience.

4. Step 1: Google Yourself ▪Check your name (or variations you go by) ▪Check your name + profession ▪Check your name + profession + location ▪Check your phone number & email address ▪Check any previously used email addresses & phone numbers ▪Check your current web site address & previously used web site addresses

5. Jen Allen Jen Allen RealtorJen Allen Realtor Denver

6. Review the Results ▪What are the tops site results? ▪What videos come up? ▪What images come up? ▪Who else’s profile comes up? Look at everything: personal and professional -Web Site -Social Media -Content -Review Sites

7. Step 2: Look at Each Profile and Page ▪Confirm most recent contact information ▪Update photo ▪Update biography information ▪Update links to other social media/online presence ▪Complete any information that is not filled out

8. What if there are only a few results? ▪Social Media Profiles ▪Web Site ▪Blog ▪Videos ▪Ratings and Review Sites ▪Home Search Portals – Realtor.com, Zillow, Trulia It is time to create your profiles and a plan to keep them updated!

9. Step 3: Create Additional Online Presence ▪Learn the basics about the platform and respect its use ▪Use consistent photos and colors for easy recognition ▪Make sure your contact information (email & phone number) is easy to find! ▪As much as possible, link or mention, where else you can be found online

10. Social Media ▪LinkedIn ▪Facebook –(personal & business) ▪Twitter ▪Google+ ▪YouTube ▪Instagram ▪Pinterest Remember that it is public and permanent!

12. Ratings & Review Sites ▪Yelp ▪LinkedIn ▪Google Review ▪Facebook ▪Angie’s List ▪Foursquare Where clients review your service.

13. Step 4: Make a Plan to Create Value ▪Manage your online presence daily ▪Search for relevant content to curate and create –What are others liking, sharing and talking about? –What questions do your customers ask consistently? ▪Create “Freemiums” for the really valuable info ▪Buffer.com to manage flow of posts ▪Canva and Shutterstock for imagery ▪Consider creating videos!

14. Q & A