1. e-SENS Electronic Simple European Networked Services WP 2 Communication and marketing General Assembly 26.02.2014

2. Progress achieved since 11.2013 e-SENS MB progress template v01.ppt Development of social media Increse in number of fans and followers, preparation of social media strategy Responsible: ICI Bucharest (Romania), ILIM (Poland) Stakeholders engagement Participation in events, development of articles, IT Industry could be more involved Responsible: all WP2 partners Communication of WP6 results e-SENS video in preparation, should be available on CeBIT Responsible: scenario: ILIM, 360 rrad Development: 360 Grad e-SENS video Technical difficulties encountered Responsible: IT. NRW (website) ILIM (content) Activity (from work package timeline)ProgressStatusStatus / Progress Description (incl. Issues) Use these to show completion ¼, ½; ¾ or fully completed Use these to show status. Green on track; amber = delayed; red attention needed

3. 26th February 2014, Baarn Webzine Technical difficulties encountered Responsible: IT. NRW (website) ILIM (content) D2.3 Report on communication activities Draft version of the report will be finalized this week Responsible: ILIM

4. Hall 7 – Public Sector Parc 100 qm – 125 qm - common LSP booth  Interactive map of Europe  Ice cream bar  Information line  RFID table

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6. 12/06/2016 e-SENS Management WPX 6

7. e-SENS MB progress template v01.ppt Free tickets available

8. Events Over 45 events mapped by project partners Participation arranged on 10 events Internet in Public Administration and self-Government Conference – Czech Republic, April 2014 SEMIC – Greece, April 2014 Med-e-Tel – Luxembourg, April 2014 Zukunftskongress - Staat & Verwaltung – Germany, July 2014 e-Government conference "e-förvaltningsdagarna„ - Sweden, October 2014

9. e-SENS video Simple and understandable by ordinary citizen Non technical language Attractive, attention grabbing Max 3 minutes Scenario: video game for struggling with public administration in Europe

10. Social Media 750 stakeholders reached

11. Social Media 12/06/2016 e-SENS Management WPX 11

12. Why is SM so important? Facebook has nearly 50% of all the world’s internet users as active users. 23% of Facebook users check their accounts more than 5 times a day On an average, over 400 million tweets being sent per day 50% of LinkedIn users have their Bachelor’s or Graduate degree LinkedIn is the most popular for older users 12/06/201612

13. Social Media Strategy State of play Aims to achieve Actions to achieve the goals 12/06/2016 e-SENS Management WPX 13 How to improve? Social Media Task Force Monthly SM calls Common effort of project members

14. Communication of WP6 results e-SENS MB progress template v01.ppt IT Industry General Public (end users, multipliers) Member States

15. communication channels: -e-SENS website -Social Media -Newsletter -multipliers materials: -info graphics, -articles, - press release Communication of WP6 results

16. Webzine continuation e-SENS MB progress template v01.ppt

17. e-SENS website Continuous update of e-SENS website: News items Christmas design Continuous calendar update Submitted deliverables available Advisory Policy Board subpage Soon - subpages on building blocks

18. Next steps Implementation of WP6 communication WP6 will provide input e-SENS newsletter – April 2014 WP leaders will contribute Stakeholders mapping – April Each partner will update stakeholders list Maketing plan for pilots – June 2014 Common plan elaborated with piloting countries New layout of Webzine WP leader suggested a new layout IT.NRW will implement new layout Event on 'Interoperability of Public Services', Luxembourg, 2014 18

19. Context Involvement of Luxembourg in the LSP and other cross-border integration projects is increasing. Local public sector and industry are not sufficiently aware of the actual and future initiatives Political support is a key point and the new government is an opportunity to tackle Event on 'Interoperability of Public Services', Luxembourg, 2014

20. Objectives of the event Raise awareness about the actual European initiatives for public sector and IT industry. Reinforce the local political support to European projects Give the participants an outlook of the European strategy for the future (CEF, …) Event on 'Interoperability of Public Services', Luxembourg, 2014

21. Practicalities Subject European interoperability of public services Title TBD : Open to your imagination Date November 2014 (open to discussion) Could be a side event of our next GA if it takes place in Luxembourg. Event on 'Interoperability of Public Services', Luxembourg, 2014

22. Possible presentations Political intervention (prime minister ?) Global view of the actual integration framework (LSPs, ISA, SHARE-PSI, …) Future outlook and trends (CEF, …) (EC) Focus on the eID case (Stork, Luxtrust ?) LU Local implication eID (IT State Center) Health sector (eSanté agency) … Event on 'Interoperability of Public Services', Luxembourg, 2014

23. Open questions Geographical scope (Local vs European) ? An e-SENS WP2 event (partialy linked to the previous point) ? Event on 'Interoperability of Public Services', Luxembourg, 2014

24. Questions ? Depending on the signature of the Grant Agreement (under finalization), e-SENS will be an EU co-funded project under the ICT PSP. The project has started working on 1/4/2013 at its own risk. Marie-Laure.Watrinet@TUDOR.LU Pascal.Lhoas@TUDOR.LU

25. THANK YOU! 26th February 2014, Baarn