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CCT 300: Critical Analysis of Media Class 9: Web 2.0 and critiques
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Web 2.0 What does this even mean? http://www.go2web20.net/ - how many of these services can we really use? http://www.go2web20.net/ A new bubble for a new age?
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Web 1.0 Web pages as simple publication - “brochureware” Static content, little to no community participation or input
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1.0 -> 2.0 Introduction of community and data management systems Leveraging power of social networks Data-driven content - dynamic page creation Data manipulation and creation by users Democratic, open-source generally
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SLATES (McAfee) Search Linking Authorship Tagging Extensions Signals McAfee, A.P (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. Sloan Management Review, 47(3), 21-6. http://sloanreview.mit.edu/smr/issue/2006/spring/06/
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Another take (Carr) Carr, A. (2007). Designing for Sustainable Conversations. InteractionCamp 2007. http://www.slideshare.net/acarr/designing-sustainable-conversations-with-social-media-59204
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Wikis Collaborative writing and editing of material Wikipedia as gold standard, but also effective for more localized communities of practice (e.g., TorCamp conferences) Other examples?
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Blogs Webpage driven by content management system for ease of use/updating Cheap platform for personal and group expression Blogs within blogs develop and contribute new talent - e.g., DailyKos user journals Communities of interest build through link exchanges, trackbacks Examples?
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Microblogging Short, informal info bursts - similar to texting Twitter - what are you doing right now (140 characters or less) - hence use of TinyURLs. Facebook status updates
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Web-based Forums A resuscitation of BBS and Usenet Communities of interest built around particular topics, areas of interest Example: Craigslist: “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request)
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Social Networking Building communities of friends by school, community, interests, etc. Builds FOAF networks Shared profiles with some privacy restrictions (e.g., keeping phone, IM to friend networks) Examples?
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http://www.xkcd.com/256
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Examples: Orkut and Facebook Orkut (Google experiment) - FOAF spam and a strange Brazilian takeover - now kind of useless if you don’t speak Portuguese. Facebook - Ivy league roots, now broader audience Facebook news feed - all actions of friends relayed - privacy concerns? Facebook API - acceleration of services (and junk) Google OpenSocial - Orkut and others to share common API Has Facebook peaked?
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RSS Feeds Information feeds to create push vs. pull relationshiop to media Feed aggregators (browser, online or application) collect new information feeds in one location Increasingly mashed up with other services (e.g., Yahoo! Pipes)
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Folksonomies Collaborative tagging and categorization of materials Tags and categories develop organically through community input Opposite direction from taxonomy – top- down, enforced control (e.g., Library of Congress) Use in TorCamp conferences
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Collaborative Favourites/Bookmarks Shared items/pages of interest Services such as Digg, Del.icio.us, Reddit, Fark, (too) many others become ways of tracking commonly bookmarked items Del.icio.us tagging and its benefits
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Collaborative Calendaring E.g., upcoming.org and Facebook’s event calendar – events both you and your friends are interested in Shared calendaring services (mostly based on iCal standards…)
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Photo sharing Sharing of photo albums, often with annotations, notes Control of publication - publication to friends only or wide publication Flickr, Picassa, (too?) many others Local example: BubbleShare
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Video Sharing User-driven shared video services like YouTube, Google Video (others?) (Increasingly) amateur content - some with surprisingly sizeable audiences Exposure driven by user rankings Easily leveraged by blogs/wikis as embedded media, easily shared
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File Sharing Peer-to-peer networks to trade files (all legal ones, I’m sure…) Distributed bandwidth allows for transfer without vulnerable central nodes (e.g., torrents) Community effect - learning about files shared by others
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Podcasting Downloadable audio or video broadcasts, related (but not necessarily tied) to popularlity of iPod Itunes integration - a central repository for podcast feeds, but there are others
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(Some) Games Which games? Multiplayer games - building of community around game actions, especially games that require group interaction to succeed Examples?
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IM? Is instant messaging really 2.0? To some extent, it adheres to SLATES, but the community is generally very insular – email isn’t really 2.0 for the same reason
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Elitist Return? Net Neutrality Is some information more important? Should it get priority access to “the tubes?” Tiered access - who controls it? To what good purpose? How?
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Tiered access Internet 2, Can*net 4, private internal networks Sheridan’s iChat server and other university bandwidth issues (e.g., YouTube filtering!) Commercial censorship - Telus vs. union, Shaw vs. VoIP, AOL vs. anti-AOL consumer sites, US Military vs. progressive blogs, Google and Yahoo! in China, RIAA/file trading - others?
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A Critical Take Winner and mythinformation - technology adherents take to near mythical descriptions of how technology will change the world See also Noble - Religion of Technology - designers themselves speak in terms of highly spiritual terms (creation, transcendence, inevitable utopia)
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Four Myths People are lacking information Information is knowledge Knowledge is power Information access = equitable and democratic social power
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Do we really lack information? Many argue opposite - we’re drowning, and we are losing the ability to make associations and connections as a result Ex: 500-channel universe, academic journal explosion - little common ground, little opportunity for full analysis
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Information = Knowledge? Sheer quantity of information may lead to information overload and destruction of knowledge Perceived knowledge vs. actionable and understood knowledge 9/11 example - information regarding terror cells existed but was scattered, uncoordinated - it didn’t make sense
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Knowledge = Power? Knowledge available at the right time and context to people with the power and resources to act upon it might equal power Knowledge itself might leave you powerless - and frustratingly so - e.g., blogosphere and politics (e.g., Deaniacs and Paultards)
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Information = Democracy? Capacity for self-governance isn’t just information- based Most people are simply not interested in all the relevant information Direct democracy can be dangerous, even asinine - e.g., Stockwell “Doris” Day example from 22 Minutes)
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Next week Norman’s MA research Then privacy/identity, and catching up on last bits Review, early presentations
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