1. HoneyLife & Co MGT 547 BM246 3M

2. Introduction -HoneyLife& Co. Is a consumer product based company located at Lot 23, Senai Industrial Area, 81400 Senai, Johor. -Produce honey which is original honey flavor and honey apple juice as our main product. -Pioneer in producing original honey and honey apple juice that is suitable for every level of age. -Formed by five members with different task and responsibilities which is chief executive manager, administrative manager, marketing manager, operational manager and financial manager in order to manage this business smoothly.

3. Purpose Business plan is being prepared so that HoneyLife& Co. can convincing venture capitalist and the banker to raise capital HoneyLife& Co. is a new company in the industry so that additional capital from the banker and investor is compulsory. In order to start business, several asset need to possess by the company to run business such as machinery, raw material transportation and other equipment. Overall, total capital that that will be needed is RM 300,000 included capital provided by each shareholder and loan. These business plans also act as a guideline for our business to maximize the profit and minimize the cost

4. Company Background This company produce health product and the main ingredient of product is “honey”. We choose honey as our main ingredient because honey has a lot of benefits for health. HoneyLife& Co. is a new company that is processing, producing and distributes original honey and honey apple juice in the area of Johor. This type of company is a partnership company form by five members.

5. Company Details Name of company : HoneyLife& Co. Form of Bussiness : Partnership Address : Lot 23,Senai Industrial Area, 81400,Senai, Johor DarulTakzim. Location : Senai, Johor DarulTakzim Telephone Number : 07-2555693 Fax Number : 07-2514245 Email : honeylife@yahoo.com Main Activity : Processing, Producing & Supplying Original Honey and Honey Apple Juice. Date of Registered : 27 October 2011 Date Operation Start : 5 January 2012 Number of Registration : M0451238-D Initial Own Capital: RM 150,000 Loans: RM 150,000 Name of Bank: RHB Islamic Bank Bank Account Number :1010-8000-550-723

6. Company Logo Company Logo Description : 1.Pictures of bee : Represent the animal that produces honey which is main ingredient in our product. 2.Honeylife : Company’s name. 3.For health,For beauty: The purposes of our product. 4.Crown: Shows that we are pioneer in producing honey apple juice. 5.Red line: Red color will attract people to buy our product. 6.Black line: The path that taken by the bee in order to spread the nutrition of honey. 7. The yellow square shape : Together to build a good team & the four sides show we’ll face many risk from any side.

7. Company Vision, Mission and Objective Vision -To penetrate global market and be the pioneer company in producing honey based product in the world Mission Be the best company is producing honey apple cordial with a very high quality for the customer satisfaction. To produce product of health and beauty by using natural resources that is suitable for every age level. Objectives To supply product of health and beauty that is suitable for every age level. To be the best honey apply cordial product from all over Malaysia. To fulfill the high demand of honey product in the market and the demand for the health and beauty product.

8. Structure based on functions Administrative Plan

9. Layout Main Office & Equipment

10. Business & Operational Hour DayHours BusinessOperation Monday – Thursday8.30 am – 5.00 pm Friday – Saturday9.30 am – 5.00 pm SundayOff day

11. Marketing Plan Marketing Chart Each of the bussiness partners shares and spreads the existence of the product to their relatives, peers and acquaintances. Introduce the product to the public by spreading the flyers. Launch direct selling from one living area to another. Open booth at the carnival or certain events in order to attach more customers. Advertise the product through media including website, newspaper and television advertisement.

12. Competitors We just recognized three competitors as the major competitors exist that already in the market which is: 1)Sahabat Roselle Marketing 2)Madu Amazing Enterprise 3)AyahBonda Enterprise.

13. Market Strategy 1.Name Card - small and easy to bring anywhere, customer can keep it and easily contact, ask or deal with us. 2.Banner - as a trademark and as a mark of our product. example, the simple description about nutrition of HoneyLife are provided in the banner included picture of our product, address and number phone to contact. 3.Website and Facebook - to promote our product using technologies widely. our product can be disseminated not only at the place of target market but also all over Malaysia. 4.Flyers - used in a time when we do promotion at carnival and events to make people know more about what product we try to sell.

14. Operational Plan Flow of Production process Order all the raw materials from supplier which are Kelulut Honey, Tualang Honey, Ratu Honey, apple cider juice, bottles, label stickers) After receiving all of the raw materials, check either the materials is in good condition and right as it is state in the buying order. Measure all the raw materials and prepare it Mix the entire ingredient in a bottle using machine. Combine it to be 70% honey, and 30% apple cider in one bottle Packaging, seal the bottles, labeling sticker Setting the employees and places of works marketing

15. Process Flow Chart 1.Receiving raw material 2.Checking the raw material received 3.Prepare the material 4.Divide into two portions 5.Measure all the material for Measure quantity Original Honey, Honey Apple Juice 6.Mix all the three types of honey with apple cider (Madu Kelulut, Madu Tualang, and Madu Ratu) 7. Inspect the quality of ingredients 8. Fill the end product in the bottles using machine 9.Seal the bottle, labeling sticker 10.Inspection of quality packaging and labeling 11.Keep in room temperature 12.Ready to sell and supply to customer 13.Transport products to stockiest or customer

16. Financial Plan Marketing Budget MARKETING BUDGET Particular Quantity (unit) F. Assets (RM) Monthly (RM) Others (RM) Total (RM) Direct Material Costs Website1 Signboard11,500.00 Sub-total 1,500.00 Working Capital Marketing Manager1 Salary 2,000.00 (-) SOCSO & EPF (-) 280.00 Sub-total 1,720.00 Other Requirements Banner5500.00 Business Card5150.00 Promotion at Carnivals & Events 800.00 Travelling Expenses 500.00 Flyers 120.00 Sub-total 2,070.00 Total (RM)5,290.00

17. Source of Finance SOURCE OF FINANCE Equity ContributionsRM Cash150,000 Assets0 Sub-total150,000 External Source0 Others0 Total (RM)150,000