1. Introduction to e-business and e-commerce1

2. Figure 1.1 Google circa 1998 Source: Wayback machine archive: 2

3. E-business innovation
Discussion
Which company / website impacted on Internet or the web?
How do we measure their success?
What made them successful? 3

4. E-business opportunities
Reach
Over 1 billion users globally
Connect to millions of products
Richness
Detailed product information on 20 billion + pages indexed by Google. Blogs, videos, feeds…
Personalized messages for users
Affiliation
Partnerships are key in the networked economy 4

5. What is e-commerce and e-business?
All electronically mediated information exchange between an organization and its external stakeholders (Chaffey)
Digitally enabled commercial transactions between and among organizations and individuals
E-business:
All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business process (Chaffey)
Digital enablement of transactions and processes within a firm, involving information systems under firm’s control. Does not include commercial transactions involving an exchange of value across organizational boundaries (Laudon) 5

6. Figure 1.2 The distinction between buy-side and sell-side e-commerce6

7. Figure 1.3 Three definitions of the relationship between e-commerce and e-business7

8. Figure 1.4 The relationship between intranets, extranets and the Internet8

9. Why Study E-commerce?
E-commerce technology is different, more powerful than previous technologies
E-commerce bringing fundamental changes to commerce

10. Unique Features of E-commerce Technology
Ubiquity
Global reach
Universal standards
Information richness
Interactivity
Information density
Personalization/customization
Social technology

11. Origins & Growth of E-commerce
Precursors:
Electronic Data Interchange (EDI)
1995: Beginning of e-commerce
First sales of banner advertisements
Since then, e-commerce fastest growing form of commerce in the United States

12. The Growth of B2C E-commerce
SOURCES: eMarketer, Inc., 2009a; U.S. Census Bureau, 2009b;

13. The Growth of B2B E-commerce
SOURCES: U.S. Census Bureau, 2009a; authors’ estimates.

14. E-commerce: A Brief History
1995–2000: Innovation
Key concepts developed
Dot-coms; heavy venture capital investment
2001–2006: Consolidation
Emphasis on business-driven approach
2006–Present: Reinvention
Extension of technologies
New models based on user-generated content, social networking, services

15. Types of E-commerce Selling Side Transaction e-commerce sites
Service-oriented relationship-building site
Brand-building sites
Portal, publisher or media sites

16. Figure 1.6 Blendtec viral campaign micro-site (www.willitblend.com)16

17. Web 2.0 and Beyond Web 2.0 Web 3.0 Features-pp. 24-25 Box 1.1
Examples- Webservices (flickr, GoogleMaps), Participation(Facebook), User- generated content (Wikipedia), Ratings (delicious), Data exchange between sites, Rich Internet Applications(Secondlife)
Web 3.0 Features-pp Box 1.1
Research the web to discover what Web 3.0 technology and features have been used by which company
Example- Web Applications (Google Docs), Cloudcomputing, Syndication, Streamed video (IPTV, youtube), Virtualworlds Increase, Personal data integration, Semantic web

18. Figure 1.7 Evolution of web technologies Source: Adapted from Spivack (2007)18

19. e-Commerce and SCM What’s Supply Chain Management (SCM)
The coordination of all supply activities of an organization from its supplier and partners to its customers

20. Business-Consumer Model of e-Commerce
Classified by market relationship
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
Classified by technology used
Peer-to-Peer (P2P), e.g., BitTorrent and Napster
Mobile commerce (M-commerce)

21. Figure 1.8 Summary and examples of transaction alternatives between businesses, consumers and governmental organizations 21

22. Figure 1.9 Betfair peer-to-peer gambling exchange22

23. Cost/efficiency and competitiveness drivers
Cost/efficiency drivers
Increasing speed with which supplies can be obtained
Increasing speed with which goods can be dispatched
Reduced sales and purchasing costs
Reduced operating costs
Competitiveness drivers
Customer demand
Improving the range and quality of services offered
Avoid losing market share to businesses already using e-commerce 23

24. Business Adoption of E-Commerce/Business
Drivers for Adoption-Profit generation and cost reduction
Tangible and Intangible benefits from e-business
Figure Usage of different e-business services in European countries Source: European Commission, 2008 24

25. Figure 1. 11 North West Supplies Ltd site (www. northwestsupplies. co
Figure North West Supplies Ltd site ( Source: Opportunity Wales 25

26. E-business Risks and Barriers for Adoption- Strategy level issues and Practical risks
Figure Barriers to development of online technologies Source: DTI (2002) 26

27. Stage model of e-commerce- Evaluate Is your company ready?
Figure A simple stage model for buy-side and sell-side e-commerce
Stage model of e-commerce- Evaluate Is your company ready? 27

28. The McKinsey Seven-S Model
“Structure
follows
strategy”
Strategy
Style
Structure
Shared
Values
Staff
Skills
Systems
“Get the right people on the bus.”