1. 6 by 6, Ready to Read: Marketing to Make a Difference at Johnson County Library

2. The Economics of Inequality 35% of children enter school without skills to succeed 20% of High School seniors have difficulty reading 60% of children have difficulty learning to read *American Educator, Spring 2011

3. ECRR, PLA, ALSC, NICHD and other acronyms… 6by6: Ready to Read is based on the National Every Child Ready to Read program created by the Public Library Association and the Association for Library Service to Children in partnership with National Institute of Child Health and Human Development

4. We Need to Start Early…

5. 6by6: Ready to Read at Johnson County Library was born out of our 2008-2012 Strategic Plan titled: Experience Johnson County Library Raising a Program

6. It’s strategic... It is part of Johnson County Library’s strategic plan to bring early literacy experiences to preschool children and their caregivers.

7. Skills Have fun with books Notice print Talk, talk, talk Tell stories Look for letters Take time to rhyme

8. The Rollout Challenges: (also known as opportunities)  Funding  Staff buy in  Communication

9. Marketing Challenges: (also known as opportunities)  Language  Design  Integrity of Materials

10. Measurement

11. Parents and caregivers were reading more to their children by an increase of 16%!

12. Why?

13. Does 6 by 6 work? 15% Increase 10% Increase 8% Increase

14. Because It Works…

15. The Importance of Goal Setting and Success Stories

16. 6 by 6, Ready to Read: 6 Skills by 6 Years