1. Employ sales-promotion activities to inform or remind customers of business/product 4.04

2. Objective 4.04 Questions a.Explain the purposes of an event program. b.Describe considerations in developing an event program. c.Identify technology useful in developing an event program. d.Discuss the importance of the program’s layout. e.Describe the components of an event program. f.Demonstrate procedures for designing a program for an event. Complete the YOU DO at the end of this power point.

3. DESIGN PROGRAM FOR EVENT

4. PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES Provide event/game information PROMOTIONAL TOOL – Keepsake/Souvenir Reminds fans of the team and encourage them to attend more games – Advertisements CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements – Must match theme – Must relate to target market

5. COMPONENTS of EVENT PROGRAMS ADVERTISEMENTS – GENERATE MORE REVENUE to help with program cost INFORMATION about the event – Players, coaches – Statistics, rules – Schedule, guests

6. PROCEDURE IN CREATING AN EVENT PROGRAM 1.Write a List of Contents and Components to include 2.Create Front Cover – Name of the event – Logos or names of main sponsors – Other relevant information (date, venue) 3.Create Back Cover – Trademark Information – Advertisement for future events 4. Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

7. PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools – Articles about performers – History of venue/team/event – Photos of previous events 7. Layout the Advertisements – Match ads to relevant content – For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event 8.Proofread/ Edit for error 9.Print

8. CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

9. WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? Audio Elements Video Elements Promotional Elements WHY Use a Script? Communication – Directions for event presentation staff Timing Programming – Incorporating audio and visual elements SCRIPT

10. CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional way – Before the event: Script writer and announcer should review script NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY Text should be clearly written – Double-spaced – Key points should be bold.

11. “You Do” In your group, you will create an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create an tangible program to be turned in for a project grade 1.Write a List of Contents and Components to include 2.Create Front Cover 3.Create Back Cover 4. Decide on STYLE (Font, colors, etc.) 5.Create Contents Page 6.Create 2 other pages as Promotional Tools 7.Layout the Advertisements 8.Proofread/ Edit for error 9.Final Creation