1. Marketing Updates By: Bill Vander Plaats

2. 1.Key resources for you 2.New tools 3.Getting you quick information 4.Three things to remember Agenda Some see the dangers Others see the possibilities Winners enjoy the journey Pebble Beach Golf Course

3. Marketing in HVAC: More than pretty pictures

4. But… Let’s start with some pretty pictures

5. HVAC Filtration Professionals The Class of May 2015

7. A Night Spot Every LAKOS Rep Should Know About..

10. 1.Sales promotion for selling eHTX and eTCX – items must ship between April 1, 2014 and May 31, 2015 2.http://www.lakos.com/lakosinlasvegas-ht.htmlhttp://www.lakos.com/lakosinlasvegas-ht.html 3.Considering promotion ideas for next year….

12. Three Things You Should Remember: 1.Our website at www.lakos.com and HVAC partner portal at www.lakos.com/portal-hvac are your first stops to get product information.www.lakos.com www.lakos.com/portal-hvac 2.Printed literature orders, demo units, and support for your events (lunch + learns) are requested through your LAKOS Sales Manager. 3.Email to marketing@lakos.com with cc to your LAKOS Sales Manager for any additional requests (graphics help, etc)marketing@lakos.com Sneak Peek - Key Learning Objectives

13. 1.Product Literature Sales Brochure Submittal Drawings Installation Manual (IOM) Specification Sheet Case Studies Tech sketches and other technical info 2.Animations/videos 3.Promotional giveaways 4.Events – National (AHR Expo) and regional 5.Website and Partner Portal Key Resources for You

14. 1.New Basin Cleaning animation Currently no-narration, but that is coming Other languages are possible, if needed 2.Revised Products web pages for HVAC Contain more clickable information on a single slick, for both YOU and Engineers Still trying to make it easier to find things 3.New VIDEOS-Only pages All videos in one place Downloadable in several formats Still have YouTube channel with videos as well New Tools

15. “Old Tools” That Are New To You 1.Return on Investment Calculators American units of measure version Metrics version 2.Lakos.com Application pages Products pages But first…..a look at your #1 Rep tool

16. Getting You Quick Information - Portal http://www.lakos.com/portal-hvac

17. 1.Semi-secret location of Rep-specific information 2.Only price list has a password at this time (“2014” right now) 3.Page not linked to other parts of site and not searchable from most pages on lakos.com 4.Next Step: Allowing access only through passwords or email addresses, but we have received some “pushback” about making things too hard to get to Getting You Quick Information - Portal

18. http://www.lakos.com/portal-hvac Tour of www.lakos.com/portal-hvacwww.lakos.com/portal-hvac Getting You Quick Information - Portal

19. http://www.lakos.com/portal-hvac 1.Top of page Icons to most requested information Powerpoints for this training will be edited, upated, and put on portal for your (and others) future use eSolutions Web App? 2.Bottom of page Shortcuts to info on lakos.com Meet the Team Getting You Quick Information - Portal

20. “Old Tools” That Are New To You Tour of lakos.com

21. Our BEST Tools….. Often Come from YOU Don’t be shy about suggestions Marketing@lakos.com

22. Three Things You Should Remember: 1.Our website at www.lakos.com and HVAC partner portal at www.lakos.com/portal-hvac are your first stops to get product information.www.lakos.com www.lakos.com/portal-hvac 2.Printed literature orders, demo units, and support for your events (lunch + learns) are requested through your LAKOS Sales Manager. 3.Email to marketing@lakos.com with cc to your LAKOS Sales Manager for any additional requests (graphics help, etc)marketing@lakos.com Review- Key Learning Objectives

23. Questions?

24. Thank You