1. Customer Centric Approach
Fish Philosophy
Customer Centric Approach
Start with the VCD on Pike Place Market

2. Love what you do Interpreting
“Fish!” is based on Pike Place Fish Market in Seattle, WA.
Over 75% of adult wake time is spent doing work-related activities
People ought to enjoy work and be energized by it.
“Fish!” motivates employees.
People like to work in an environment that is fun, energizing, and where they can make a difference.
The “Fish!” philosophy benefits every employee because it prevents burnout and keeps him/her excited about what he/she does.
Trainers: Read “Flinging Fish for Profit” for your reference. This will give you a brief story of the Pike Place Fish Market.

3. FISH!
“Fish!” is a parable , an invented story about finding the deep source of energy, creativity, and passion that exists inside each of us by learning to love what we do, even if at the moment we may not be doing exactly what we love.

4. Four Cornerstones of “Fish!”
Choose Your Attitude
Play
Make Their Day
Be Present/Be There

5. There is always a choice about the way you do your work,
even if there is not a choice about the work itsef
Choose Your Attitude

6. Choose Your Attitude
There is always a choice about the way you do your work, even if there is not a choice about the work itself.
Find a message that communicates the notion of choosing your attitude in a way that everyone will understand and personalize.
Provide motivation.
Bring your best self to work and love the work you do.

7. Play Play! Happy people treat others well Fun leads to creativity
Time passes quickly
Work becomes a reward & not just a way to rewards

8. Make Their Day
This idea focuses on making the customer remember their experience with the employee.
This can be a big production or a simple gesture: opening a door, smiling, a note, bringing everyone’s favorite candy to the next meeting, covering an assignment you would not normally to help someone out.
Be inclusive and engage people
Focus your attention on ways to make another person’s day positive.
Create goodwill and energy.
Take a genuine interest in each person’s unique gifts and utilize them.

9. Be Present! Be fully engaged in your work.
Take time to “smell the roses”.
Make the most of each day.
Let life have dignity and meaning for you.
Support your colleagues with a kind word, gesture, deed, or shoulder to lean on.
focused
fully engaged
Be Present!

10. Your Everyday in the Workplace
As you enter this place of work, please choose to make today a great day.
Your colleagues, customers, team members, and you yourself will be thankful.
Find ways to play. We can be serious about ourselves.
Stay focused in order to be present when your team members most need you.
And should you feel your energy lapsing, try this sure fire remedy: Find someone who needs a helping hand, a word of support, or a good ear,---and make their day.

11. This video wraps up everything nicely.
Captioned Fish! Video
Note: The video will freeze early on, be patient it will start again in a short time.

12. Indeed it is the only thing that ever has.
YOU CAN DO IT!!!!
Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed it is the only thing that ever has.
- Margaret Mead
Margaret Mead - US anthropologist & popularizer of anthropology

13. “Homework” Please post your responses in Moodle
What does the Fish! Philosophy mean to you?
Take what you learned from this presentation and apply it in your own work place for two days. What were your observations?
What are ways that we as educators can use this philosophy?

14. “Fish!” Resources 1. Books: Fish!; Fish! Tales; and Fish! Sticks
All three titles by Stephen C. Lundin, John Christensen, and Harry Paul
Web Address;
Phone: (ChartHouse Learning)
Video:
Powerpoint Resources:
“Fish Philosophy” by Charanpreet Singh, Retail Sales at V Retail on Feb 26, 2010
“fish philosophy” by Gunal Ramteke, Working at ICICI Bank Ltd on Sep 21, 2008
“Fish philosophy” by Mukta Joshi, GPHR on Jan 24, 2013
“Fish! Philosophy” by OxyResEd on Dec 07, 2011