1. Analytics for Affiliates A4uexpo, London 2010 Tom Critchlow

2. Information Overload

3. Pinpoint Actions

4. Measure Cash

5. Setup

6. Async Code FTW Faster overall page load time. Improved collection for short visits to rich media or script-heavy pages. Collecting (and retaining) user clicks that occur before the tracking code loads

7. Old Code Costs $$$$$ http://analytics.blogspot.com/2010/07/using- wrong-tracking-code-can-cost-you.html

8. Diagnosing Setup Issues 1.Check for referrers from your own domain 2.http://sitescanga.comhttp://sitescanga.com

9. Group Goals By Action

10. Campaign Tracking http://www.google.com/support/analytics/bin/a nswer.py?hl=en&answer=55578

11. Advanced Setup

12. Custom Variables NOTE: Because the variables are sent in the __utm.gif request, they must be set before _trackPageview() or before an event is fired on a page.

13. Custom Variables

14. Visitor Level Custom Variables You would likely set this custom variable as a one-time function, since the value would persist across the life of the visitor cookie. Membership level Previous Customer

15. Session Level Custom Variables Use session-level custom variables to distinguish different visitor experiences across sessions. For example, if your website offer users the ability to login, you can use a custom variable scoped to the session level for user login status

16. Page Level Custom Variables Use page-level custom variables to define a collection of page-level activities by your users. For example, you might have sections such as Life & Style, Opinion, and Business. You could set a custom variable to track all your articles by section

17. Tracking # of Reviews _gaq.push(['_setCustomVar', 1, // This custom var is set to slot #1. ‘Number of Reviews', // The top level name for the variable ‘1', // The Number of Reviews 3 // Page level variable ]);

18. Rank Checking http://www.seomoz.org/blog/tracking-organic- ranking-in-google-analytics-with-custom- variables http://yoast.com/track-seo-rankings-with- google-analytics/

19. Track Load Time http://www.optimisationbeacon.com/analytics/track-page-load- times-with-google-analytics-asynchronous-script/

20. Hack the code dis.tl/1touch Basic steps  Include external.js file  Add call to js function  Start pulling out data

21. 4 new Custom Variables 64 characters total Including variable names  l = original landing page  s = original landing page query string  r = original referrer  q = original search query

22. =SUBSTITUTE(SUBSTITUTE(SU BSTITUTE(SUBSTITUTE(SUBS TITUTE(SUBSTITUTE(SUBSTI TUTE(SUBSTITUTE(SUBSTITU TE(SUBSTITUTE(A1,"%2F","/"), "%2C", ","), "%3F", "?"), "%3A", ":"), "%40", "@"), "%26", "&"), "%3D", "="), "%2B", "+"), "%24", "$"), "%23", "#")

23. Show Me The Money

24. Track Form Drop Offs With Jquery http://www.distilled.co.uk/blog/conversion-rate- optimisation/using-jquery-and-google- analytics-events-to-track-form-abandonment/

25. Funnels Are Important Setup funnels correctly Monitor them regularly Look for biggest gaps Monitor where people go

27. Segment Your Funnels http://analytics.blogspot.com/2010/07/using-wrong-tracking-code- can-cost-you.html http://www.paditrack.com/

28. A/B Testing Adsense http://www.optimisationbeacon.com/testing/how -to-test-adsense-in-google-website-optimiser- analytics/

29. Ecommerce Tracking

30. Full Ecommerce Suite

31. Insights & Analysis

32. Weighted Sort is Awesome Pro Tip – Works with conversion rate too!

33. Segments Are Awesome

34. Set up suite of segments Keep the numbers small and manageable. Report on each segment separately. Look for insights Examples:  Social media traffic (reddit|stumble|twitter|facebook)  Partners (partner1|partner2)  Organic  Email  Etc

35. “Small Multiple”

36. Regex is Awesome Number of spaces: ^([^ ]+ ){5,50}[^ ]+$ Number of folders: ^/([^/]+/){1}[^/]*$ http://www.lunametrics.com/regex-book/Regular- Expressions-Google-Analytics.pdf

37. You Can Paste Regex Into GA

38. Monitor 404 Pages

39. For Affiliates

40. Custom variables (e.g. For author of post) Ecommerce integration Event tracking for downloads/outbound clicks http://yoast.com/wordpress/google-analytics/

41. Mailchimp Integration

42. Worried About Traffic?

43. Diagnosing Traffic Drops  Check traffic sources  Check uptime  Check rankings  Check server logs for errors  Check errors in Google Webmaster Tools  Check specific section/page drops (segment!)  Browse as Googlebot  Check robots.txt  Check rel canonical  Check meta robots

44. Resources http://code.google.com/apis/analytics/docs/tracking/gaTrackingC ustomVariables.html http://code.google.com/apis/analytics/docs/tracking/gaTrackingC ustomVariables.html http://www.flickr.com/photos/dylanroscover/3450505729/ http://www.flickr.com/photos/stuartconner/4291067605/ http://www.flickr.com/photos/mukumbura/4092900623/ http://www.distilled.co.uk/blog/conversion-rate- optimisation/using-jquery-and-google-analytics-events-to-track- form-abandonment/ http://www.distilled.co.uk/blog/conversion-rate- optimisation/using-jquery-and-google-analytics-events-to-track- form-abandonment/ http://www.lunametrics.com/regex-book/Regular-Expressions- Google-Analytics.pdf http://www.lunametrics.com/regex-book/Regular-Expressions- Google-Analytics.pdf http://www.mailchimp.com/features/power_features/analytics36 0/ http://www.mailchimp.com/features/power_features/analytics36 0/

45. Head of Search Marketing > tom.critchlow@distilled.co.uktom.critchlow@distilled.co.uk > twitter.com/TomCritchlowtwitter.com/TomCritchlow Distilled > www.distilled.co.uk www.distilled.co.uk London based part time SEO geek, part time ninja with a healthy interest in poker, chess and music.