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What Are Bad Addresses – Xactly? 1 What are “Bad” Addresses & What Do You Do With Them – Xactly? National Postal Forum Anaheim, CA May 18 th – 21 th, 2007.

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Presentation on theme: "What Are Bad Addresses – Xactly? 1 What are “Bad” Addresses & What Do You Do With Them – Xactly? National Postal Forum Anaheim, CA May 18 th – 21 th, 2007."— Presentation transcript:

1 What Are Bad Addresses – Xactly? 1 What are “Bad” Addresses & What Do You Do With Them – Xactly? National Postal Forum Anaheim, CA May 18 th – 21 th, 2007 Kevin Conti, Group 1 Software Charles B. Hunt, United States Postal Service

2 What Are Bad Addresses – Xactly? 2 Agenda  What are Some Examples of “Bad” Addresses  What is a Standardized Address?  What are the Root Causes of “Bad” Addresses  How Do You Fix Them?  AEC / AEC II ®  DPV ®  LACS LINK®  Summary

3 What Are Bad Addresses – Xactly? 3 Can You Recognize A Bad Address?

4 What Are Bad Addresses – Xactly? 4 NIXIE 4910 1 02 04/20/04 RETURN TO SENDER NO SUCH NUMBER UNABLE TO FORWARD Barbara L. Wilson 612 King Ridge Cv. Collierville TN 38017-1714 Can You Recognize A Bad Address?

5 What Are Bad Addresses – Xactly? 5 USPS ® INTERNET ADDRESS MATCHING SYSTEM

6 What Are Bad Addresses – Xactly? 6 CASS Certified™ Software LACS Link® DPV ® AEC / AEC II ® NCOA Link® ANK Link ® ACS™ Standardize Validate Update An Address Quality Foundation

7 What Are Bad Addresses – Xactly? 7 Defining A Quality Address A quality address is defined by USPS ® as: “A quality address contains complete and correct elements that comply with USPS ® Address Management System standards and allows automated sortation to the intended delivery point for delivery to the specified recipient (current) without requiring the use of Delivery Force Knowledge ™ to complete.”

8 What Are Bad Addresses – Xactly? 8 What Is A Standardized Address? A Standardized Address Is Defined As: All necessary elements correct and complete… Pre-directional Primary address number Street name Street suffix Post-directional Secondary identifier Secondary number City State ZIP + 4 ® Code

9 What Are Bad Addresses – Xactly? 9 What Is A Standardized Address? A standardized address can have elements that are:  Fully spelled out  Abbreviated using USPS ® standard abbreviations  As shown in USPS ZIP + 4 ® file OR

10 What Are Bad Addresses – Xactly? 10 Defining The Term What Does the Term “Validate My Standardized Address” Mean What Does the Term “Validate My Standardized Address” Mean?  Is the Address Standardized to USPS ® Data?  Is the Address a Valid USPS Delivery Point?  Has the Address Information Recently Changed?  Are All Elements Complete and Correct?

11 What Are Bad Addresses – Xactly? 11 America is on the Move and Growing! Pennsylvania New Jersey New York 1.8 million new addresses 147 million total addresses 45 million Americans move

12 What Are Bad Addresses – Xactly? 12 Old Address New Address Forward 21.3¢ / pc. 1.985 Billion pieces $421.9 Million Return 51.3¢ / pc. 1.60 Billion pieces $822.5 Million Waste 4.4¢ / pc. 6.136 Billion pieces $269.8 Million x 9.724 Billion pieces $1.856 Billion 2004 Christensen UAA Report

13 What Are Bad Addresses – Xactly? 13 Cost*Volume Percent of Total UAA Volume Move-Related UAA $1,195,828,705 7,367,885,40275.77% Physical-Related UAA $184,542,947 1,201,315,94512.35% Other-Related UAA $133,853,699 1,155,127,31111.88% Total $1,514,225,3519,724,328,658100.00% 2004 Christensen UAA Report * Directly Attributable Cost Only Root Causes of Undeliverable As Addressed (UAA) Mail

14 What Are Bad Addresses – Xactly? 14 Average Mailing List Address Quality Total Addresses Processed:384 Billion Total Addresses ZIP + 4 ® Coded:367 Billion95.59% Total Addresses ZIP + 4 Coded That DPV Confirmed: 350 Billion95.32% Percentage of Total Addresses Processed That DPV Confirmed: 91.11% Total Addresses ZIP + 4 Coded To Building Addresses Needing Apt/Ste: 53 Billion Total Building Addresses With A Bad or Missing Apt/Ste Number: 12 Billion23.76% Data Derived From Analysis of Mailer Files in FY 2006

15 What Are Bad Addresses – Xactly? 15 Address Quality Study of a National Mailing When The Address Was:DeliveredReturnedForwarded ZIP + 4 ® Coded91.71%5.94%2.35% ZIP + 4 Coded And Delivery Point Validated 92.11%5.48%2.41% Improvement (Reduction)0.44%( 7.74% )2.55% Overall Address Quality and UAA Results

16 What Are Bad Addresses – Xactly? 16 When The Address Was:DeliveredReturnedForwarded ZIP + 4 ® Coded But Missing Apartment/Suite Number 60.34%31.43%8.23% ZIP + 4 Coded Containing Valid Apt/Ste Number83.00%11.98%5.02% Improvement (Reduction)37.55%( 61.88% )( 39.00% ) Apartment-Specific Address Quality and UAA Results Address Quality Study of a National Mailing

17 What Are Bad Addresses – Xactly? 17 When The Address Was:DeliveredReturnedForwarded Not ZIP + 4 ® Coded Due To Multiple Possible Matches (Main St or Main Ave?): 66.11%29.71%4.18% Not ZIP + 4 Coded Because Address Information Could Not Be Determined: 67.79%27.93%4.28% Increase (Reduction) Vs. ZIP + 4 Coded Only: ( 27.91% )400.17%77.87% Address Quality Study of a National Mailing

18 What Are Bad Addresses – Xactly? 18 Address Quality – Cost Impact to USPS ® Missing or Incorrect Street Number Volume Cost Missing or Incorrect Apt/Ste Number Volume Cost Carrier Personal Knowledge 1.37 Billion $ 99 Million 396 Million * $ 22 Million * Undeliverable as Addressed 348 Million $ 60 Million 424 Million $ 62 Million Total1.718 Billion $ 159 Million 820 Million $ 84 Million * Volume / Cost Estimate Potentially Understated By As Much As 50% Based On Mail Volume Analysis

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