1. Created by BM|DESIGN|ER Publishing Unit default To be developed Provider

2. Created by BM|DESIGN|ER PARTNERS Opta Sports (Stats Provider) Facebook Current advertisers (Rexona) Global Media Agency Rackspace VALUE PROPOSITION New experience for gamers: Social Real Games (Games based on Reality) Free to play Social Interaction CUSTOMERS Sports fans Advertisers Female audience KEY ACTIVITIES Game Development Game Upgrades Game Mantainance Improve Metrics Improve revenue channels New game ideas RELATIONSHIPS Facebook Game Pages Weekly Newsletter KEY RESOURCES Game Designers / Developers Freelance Graphic Designers Game Creatives (Generate new ideas) DISTRIBUTION & ACQUISITION CHANNELS Facebook ads Ad Networs Facebook COST STRUCTURE Usual costs of operating a business (Rent, Salaries, etc) Generation of new game ideas Costs of running Games on Social Platforms (Hosting, E- Mail Marketing, SMTP, SSL Certificate) Sales efforts Marketing (Facebook ads and other acquisition channels) REVENUE STREAMS / PRICING Game Sponsorship Facebook credits

3. Created by BM|DESIGN|ER PARTNERS Opta Sports (Stats Provider) Facebook Current advertisers (Rexona) VALUE PROPOSITION New experience for gamers: Social Real Games (Games based on Reality) Free to play Social Interaction CUSTOMERS Sports fans Advertisers KEY ACTIVITIES Game Development Game Upgrades Game Mantainance Improve Metrics Improve revenue channels RELATIONSHIPS Facebook Game Pages Weekly Newsletter KEY RESOURCES Game Designers / Developers Freelance Graphic Designers Game Creatives (Generate new ideas) DISTRIBUTION & ACQUISITION CHANNELS Facebook ads Ad Networs Facebook COST STRUCTURE Usual costs of operating a business (Rent, Salaries, etc) Generation of new game ideas Costs of running Games on Social Platforms (Hosting, E- Mail Marketing, SMTP, SSL Certificate) Sales efforts Marketing (Facebook ads and other acquisition channels) REVENUE STREAMS / PRICING Game Sponsorship Facebook credits

4. Created by BM|DESIGN|ER PARTNERS Current advertisers (Rexona) Global Media Agency VALUE PROPOSITIONCUSTOMERS Female audience KEY ACTIVITIES New game ideas RELATIONSHIPS KEY RESOURCES Game Creatives (Generate new ideas) DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING Facebook credits

5. Created by BM|DESIGN|ER PARTNERS Rackspace VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING