1. GCE Applied Business Unit 1 Investigating Business Broom House Farm PEST Analysis

2. Starter Exercise Watch the following presentation http://www.youtube.com/ watch?v=mCdcdf- b8AU&index=2&list=PLIbYlq m91o- qmpjI4c48SoHuKufS5lnF8 How many PEST factors affecting Broom House farm can you think of?

3. Presentation objectives By the end of this presentation you should have achieved Assessment Objective 1  Understand the meaning of a PEST analysis  Apply the PEST to Broom House Factors  Analyse external factors that affect Broom House farm. Success Criteria To achieve Mark band 1: Basic list/definitions & description of PEST factors Mark Band 2:Accurate definitions & description of the main PEST factors that affect Broom House Farm Mark Band 3: Detailed definitions & description of the main PEST factors that affect Broom House Farm, supported by original research Mark Band 4: Detailed and comprehensive definitions & description of the main PEST factors that affect Broom House Farm, supported by original research

4. Political Factors – The Common Agricultural Policy Watch the following video clip http://www.youtube.com/watch?v=vu1PYTqupe c Review questions How did the battle of the Atlantic lead to food shortages? What was the main aim of CAP? What were tariffs:,quotas and minimum prices? What problems did this lead to? How did the 1992 McSharry reforms try to overcome these problems? What are the criticisms of this policy? Task: Explain in your own words what is CAP? http://en.wikipedia.org/wiki/Single_Farm_Pay ment http://en.wikipedia.org/wiki/Single_Farm_Pay ment http://www.bbc.co.uk/news/world-europe- 11216061 Task: Analyse the impact of the CAP on Broom House Farm, who receive an £80,000 Single Farm payment Explain CAP and the single payment system? Explain the effects of the single payment system. Include advantages and disadvantages. For each one don’t forget to Point Explain Effect

5. Political Factors- National Minimum Wage Task: Explain and analyse the effects of The National Living Wage on Broom House farm? You should consider the following and any other points you feel are relevant  Employee motivation  Staff turnover  Employer costs  Demand for Products Use the following to help https://en.wikipedia.org/wiki/Living_wage_in_the_U nited_Kingdom http://www.telegraph.co.uk/finance/budget/1172 6884/National-Living-Wage-Six-things-you-must- know-after-todays-budget.html http://beta.tutor2u.net/economics/reference/gov ernment-intervention-minimum-wage-and-living- wage http://wheniwork.com/blog/the-pros-and-cons-of- raising-the-minimum-wage/ Starter Exercise: How much is the minimum wage for  Under18 year old  Over 21  An apprentice, aged 16-18 From April 2016 what will be the National living Wage for a worker over the age of 25? £3.79; £6.50 & £2.73 £7.20

6. Economic Factors- GDP & Economic Growth Watch the following clip and study the chart on GDP http://www.bbc.co.uk/news/bu siness-13200758 http://www.bbc.co.uk/news/10 613201 Describe the trend in UK economic growth Task: Explain the meaning of GDP and describe the trend in UK GDP in recent years. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect

7. Economic Factors – The Euro Starter Question: What is the euro? Study the chart in the link and describe what has happened to the exchange rate for the £ to the euro? https://www.ecb.euro pa.eu/stats/exchange/ eurofxref/html/eurofxre f-graph-gbp.en.html Task: Explain the meaning of the euro and describe the trend in exchange rate of the euro in recent years. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect Use the following to help: http://news.bbc.co.uk/cbbcnews /hi/find_out/guides/world/the_eur o/newsid_1716000/1716198.stm http://www.bbc.co.uk/learningzo ne/clips/the-euro/8575.html

8. Social factors - Population Study the following statistics. http://content.durham.gov.uk/PDFReposi tory/2011_Census_First_Release_websit e_brief.pdf Identify 3 changes in the population of County Durham Task: Describe the main changes in the population of County Durham, using graphs and charts to illustrate your answers. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect

9. Social factors- Changing trends in Organic Food Look at the following link. http://www.soilassociation.org/market report Identify 3 trends in sales of organic food Task: Describe the main changes in attitudes towards organic products. Support your work with statistics and charts. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect

10. Technological – The Internet Consider All Possibilities How different ways can you think of that the internet has affected Broom House farm? Task: Describe how Broom House Farm use the internet, illustrating your answer with examples. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect

11. Technological – Social Media Task: Describe how Broom House Farm use the internet, illustrating your answer with examples. Analyse the effects of these changes on Broom House farm? For each one don’t forget to Point Explain Effect

12. Self Assessment Check your work 1. Read through it and see if it makes sense. 2. Spelling – read it don’t rely on spellcheck 3. Grammar – use commas and full stops correctly, so that you do not include overlong sentences. 4. Have you included all aspects in this presentation 5. Sub headings – each section should have a suitable sub- heading to make it clear what that section is about. 6. Pictures/Charts – have you supported the text with pictures/charts that show the relevant sections and people. 7. Email your work to your teacher: dwood@sjfchs.org.uk 8. They will check your work and return it to you with improvements where necessary.