2. Armed Forces Day June 2014 Armed Forces Day recognises and celebrates those who have served in the forces and those currently serving. It acknowledges the contribution they make and raises awareness of their dedication to our country. Armed Forces Day celebrations raise the awareness of young people about the sacrifices and work by both veterans and those currently serving.

3. Armed Forces Day is…. A family friendly event which encourages people in Dudley and beyond to come together to support British Armed Forces. The event is held at the prestigious Himley Hall and park and includes: Free children’s entertainment A band concert featuring West Midlands Fire Service Military processions Marching bands Display of military vehicles Presentation ceremony to award veterans with their veteran’s badges Exhibition stands Location – Himley Hall and Park

4. Publicity and statistics 2013 event: Up to 5,000 visitors attended Out of 100 people surveyed, 99 said they would attend the event again and 98 described it as very good or excellent. Online promotion on the council website in the run up to the event – up to 100,000 website hits per month Social media promotion - audience in excess of 20,500 Significant press and broadcast coverage across the black country reaching an audience in excess of 230,000

5. The opportunity Armed Forces Day is an inspiring, local, community event which recognises the outstanding contribution the armed forces community makes to our country. 2014 will be the first year sponsorship packages will be offered.

6. Gold sponsorship package £5,000 The event to be named Armed Forces Day in association with (your companies name) Your logo to be featured on all publicity materials and correspondence including, 5,000 leaflets, 300 A4 posters, 8 large outdoor advertising posters and 2,000 programmes distributed across the borough Full page advert in the programme Advertising boards surrounding the main arena Free exhibition space at the event Website coverage (Up to 100,000 hits per month) – link to your website Social media coverage – audience of up to 20,000 Coverage on Digi TV Six invitations to afternoon tea with the veterans and VIPs Your business name included in up to eight news releases Five publicity mentions by the compere in the main arena Access to internal council and partner audiences in excess of 15,000

7. Silver sponsorship package £2,500 sponsorship of the veterans VIP reception Your companies branding displayed at the Veterans VIP reception – high tea served in Himley Hall and grounds Your logo to be featured on all publicity materials and correspondence including, 5,000 leaflets, 300 A4 posters, 8 large outdoor advertising posters and 2,000 programmes distributed across the borough Half page advert in the programme Free exhibition space at the event Four invitations to afternoon tea with the veterans and VIPs Website coverage (Up to 100,000 hits per month) – link to website Your business name included in up to five news releases Social media coverage – audience of up to 20,000

8. Bronze sponsorship package £1,000 Your logo to be featured on all publicity materials and correspondence including, 5,000 leaflets, 300 A4 posters, 8 large outdoor advertising posters and 2,000 programmes distributed across the borough Free exhibition space at the event

9. Benefits Provides your company with the opportunity to sponsor a prestigious local community event Positions your company as an employer and business who has an empathy with local people Provides your company with excellent coverage in the run up to, during and post the event using online, print and broadcast media channels with a combined audience of 475,000