1. Enterprise Software Solutions for the Printing Industry iWay Prime and XMPie Integration

2. Press-sense and XMPie present the integration module for iWay Prime and PersonalEffect. This integration module: Enables Print Buyers to instantly have all their Dynamic Publishing Campaigns, created using PersonalEffect, available within the iWay Prime workflow Allows Print Buyers to access, customize and order VI campaigns directly from iWay Prime Enables dynamic proofing and the generation of all VI output formats, which are supported in PersonalEffect, to be available directly from iWay Prime, in a completely transparent way Provides customers with an integrated, online solution that places the Print Provider at the center of all relevant media campaign information Abstract

3. Glossary Print Provider iWay Prime Print Provider Side Print Buyer iWay Prime Print Buyer Side

4. Publish an XMPie campaign through the iWay Prime system

5. Create the business logic in uPlan™ Print Provider A Plan file is created in the XMPie PersonalEffect uPlan module

6. Create a template in uCreate™ Print Provider A template is created with the XMPie PersonalEffect uCreate plug-in to Adobe InDesign

7. Upload campaign to the uProduce™ Server Print Provider The Plan file, template, assets, fonts and data sources are uploaded to the XMPie PersonalEffect uProduce Server

8. iWay Prime Customer’s Templates Print Provider Click on Import Documents

9. Step 1: Choose XMPie Document Print Provider An XMPie template list will be displayed 1234

10. Step 2: Choose Job Type Print Provider Attach the template to the Job Type 1234

11. Step 3: Job Properties Print Provider Define the Job Properties 1234

12. Step 4: Template Attributes Print Provider Save the template 1234

13. Templates were Imported Print Provider The XMPie templates are listed here, with all other iWay Prime templates

14. Order – Use the iWay Prime interface to order an XMPie Job

15. Template Ordering Print Buyer Access the Template Bank

16. Step 1: Choose a Template Print Buyer Choose the template to be ordered 123

17. Print Buyer Upload database with Variable Data information. The Job is composed on the XMPie server, according to the predefined campaign rules Step 2: Enter Variable Information 123

18. Print Buyer Upload database with Variable Data information. The Job is composed on the XMPie server, according to the predefined campaign rules Step 3: PDF Proof Jennifer is offered a Caribbean vacation Susan is offered a vacation in Hawaii Stacy is offered a vacation in Alaska Andrea is offered a vacation in the Bahamas 123

19. From this point, the following template-ordering steps will be same as for ordering an iWay Prime template (i.e Pricing, Tracking, Reporting and Approving all function in the same way as in any other iWay Prime Job). Order Template User Experience Flow