1. IBM Centennial Celebration of Service © 2011 IBM Corporation Kickoff Call Hosted by Kristof Kloeckner, Harish Grama, Gina Poole Centennial Day of Service ShelterBox Project

2. IBM Centennial Celebration of Service © 2011 IBM Corporation “... IBM means service. We want to now make it true in many more dimensions than ever before. This year- long effort will explore what we mean by service — and actively engage 400,000 IBMers in using their expertise to fundamentally redefine what service means in the modern era.” Why We’re Here – Kristof Kloeckner

3. © 2011 IBM Corporation IBM Centennial Celebration of Service Communities and Social Media – Gina Poole  The role of Digital Marketing and Social Media – Reach and attract new customers (or in the case of ShelterBox donors and volunteers!)  Using Digital Marketing to drive awareness and interest – Be Findable – Social Media – (Reach, Attract, Communicate) – Targeted Content – Fresh Offers – Appropriate Progression  ShelterBox already making great progress  Opportunities to team with ShelterBox – Strengthening and Bolstering current activities – New ideas, New offers, New tactics

4. © 2011 IBM Corporation IBM Centennial Celebration of Service Development – Harish Grama  One way to serve is with physical labor, but we can also serve with skills we have as IBMers  Our skills can enhance processes and create tools to make their business more efficient – Reduce overhead of forecasting, ordering, packing, distributing  We typically think of our tools as being used in large enterprises, but good lifecycle methodology applies in small organizations as well.  Examples: –Lifecycle of the donor (Find, Engage, Accept Donation, Communicate, Feedback) –Lifecycle of the Box (Forecasting, Ordering, Packing, Distributing) –Measuring success and incremental improvements –Internal and external dashboards, customized reporting –Process improvement

7. ShelterBox is an international disaster relief charity specialising in emergency shelter provision What is ShelterBox? Warehouse at ShelterBox HQ

8. Responds instantly to natural and manmade disasters all over the world by sending green ShelterBoxes full of lifesaving equipment Our Values ShelterBox Response Teams accompany the boxes to ensure they reach those most in need What does ShelterBox do? Democratic Republic of Congo

9. ShelterBox was founded in 2000 How it started Since 2001 ShelterBox has provided shelter, warmth and dignity for families all over the world affected by natural and manmade disasters The first consignment of 143 boxes sent in to Gujarat in January 2001 Haiti 2010 The Boxing Day Tsunami response 2004

10. What’s in the Box

11. The ShelterBox disaster relief tent Each box supplies a family with a tent and quality survival equipment to use while they are displaced or homeless

12. Volunteers ShelterBox Response Teams distribute boxes on the ground Warehouse Volunteers are on hand to to pack boxes Volunteer Speakers represent ShelterBox around the UK

13. Deployments

14. Haiti January 12 2010 16:53

17. ShelterBox was putting a team together within 12 minutes

19. Over 28,000 SheterBoxes sent to Haiti

21. 61 Volunteers from UK, USA, Canada, France, Germany, New Zealand & Australia

23. Japan Earthquake

24. Day 1 05:46 – Earthquake 06:33 – GDACS Alert received by ShelterBox 06:45 – Conversation with Lasse Petersen re SRTs to be mobilized 07:00 – team mobilized with one lead on standby for other countries affected 07:15 – SMT meeting at ShelterBox HQ 07:30 – ShelterBox response announced

25. Japan Earthquake 06:33 Red Earthquake Alert Japan Summary On 3/11/2011 5:46:23 AM UTC (about 15:15h local time) an earthquake of magnitude 8.8 occurred in the unpopulated region of Tohoku in Japan. The earthquake happened 128km from Sendai. The nearest populated places are: [None]. The closest civilian airport is Sendai (128km). It is likely that a tsunami was generated. The maximum tsunami wave height near the coast of Kamaishi will be 8.6m. Please refer to the GDACS tsunami report for more details. Potentially affected critical infrastructure: Nuclear plants: FUKUSHIMA-DAIICHI (154km), FUKUSHIMA-DAINI (161km), ONAGAWA (76km) Hydrodams: [None] Airports: Sendai (128km), Kasuminome (125km), Matsushima (100km), Junmachi (174km), Ojojibara (133km), Hanamaki (163km) Ports: Soma (134km), Shiogama (116km), Ishinomaki (91km), Onagawa (80km), Kesennuma Ko (90km), Ofunato (99km), Kamaishi (113km), Yamada (132km), Miyako (150km), Fudai (190km)

26. Japan Earthquake Based on an automated impact model, this earthquake, which occurred in a region with low vulnerability to natural disasters, has potentially a high humanitarian impact. Whether international humanitarian aid is needed must be decided by an expert. Event Date Univ. Time:Fri, 3/11/2011 05:46 UTCEuropean Time of the event:Fri, 3/11/2011 06:46 CET (Brussels, Paris, Rome)East America Time of the event:Fri, 3/11/2011 00:46 EST (New York, Washington)West America Time of the event:Thu, 3/10/2011 21:46 PST (San Francisco, Los Angeles)East Asia Time of the event:Fri, 3/11/2011 14:46 JTI (Tokyo) This email report was automatically created by a computer at: 3/11/2011 6:32:09 AM UTC (45 minutes after the event)See the GDACS website for live news coverage (including OCHA Situation Reports), the full earthquake report and tsunami report.GDACS website for live news coverage (including OCHA Situation Reports), the full earthquake report and tsunami report. For information on emergency response, please consult the GDACS Virtual OSOCC.GDACS Virtual OSOCC. Tsunami Event It is likely that a tsunami was generated. Based on precalculated scenarios, the maximum tsunami wave height near the coast of Kamaishi will be 8.6m. A detailed tsunami wave height calculation is ongoing and should be available 20 minutes after this report was created. Results can be slightly different than the precalculated scenario. The outcome can be checked here: GDACS tsunami report.GDACS tsunami report.

27. Tracking tsunami

28. LOCATION FORECAST POINT COORDINATES ARRIVAL TIME JAPAN KATSUURA 35.1N 140.3E 0635Z 11 MAR KUSHIRO 42.9N 144.3E 0642Z 11 MAR HACHINOHE 40.5N 141.5E 0700Z 11 MAR SHIMIZU 32.8N 133.0E 0756Z 11 MAR OKINAWA 26.2N 127.8E 0912Z 11 MAR RUSSIA URUP_IS 46.1N 150.5E 0714Z 11 MAR SEVERO_KURILSK 50.8N 156.1E 0834Z 11 MAR PETROPAVLOVSK_K 53.2N 159.6E 0836Z 11 MAR UST_KAMCHATSK 56.1N 162.6E 0840Z 11 MAR MEDNNY_IS 54.7N 167.4E 0903Z 11 MAR MARCUS IS. MARCUS_IS. 24.3N 154.0E 0757Z 11 MAR N. MARIANAS SAIPAN 15.3N 145.8E 0853Z 11 MAR GUAM GUAM 13.4N 144.7E 0909Z 11 MAR WAKE IS. WAKE_IS. 19.3N 166.6E 0925Z 11 MAR TAIWAN HUALIEN 24.0N 121.7E 0932Z 11 MAR HUALIEN 24.0N 121.6E 0933Z 11 MAR TAITUNG 22.7N 121.2E 0936Z 11 MAR CHILUNG 25.2N 121.8E 1004Z 11 MAR

32. Within 24 Hours Team on Ground, 2 in Tokyo to arrange logistics of box clearance and transportation and 2 traveling to affected area to undertake recce Consignee identified Free air freight secured into Tokyo Boxes packed and ready for dispatch

36. ShelterBox International